MGMT week 8 - AD discussion PDF

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MGMT (103) Che Wei Yang Apple.inc

Good ad example Alexia advertisement form Amazon (2018)

This is an ad represent on YouTube form amazon promoting their Ai product Alexia, which is a virtual assistant AI technology they developed in the first generation. This ad envisions a world where Alexa loses her voice and is replaced by some well-known celebrity voices. As in 2018 Superbowl season, they promote this advertisement to simply create awareness and knowledge to this product, and it helps them to step out the old version of what customers think who they are, the online sale platform. They delivered the new message saying they have created the new AI system.

Bad ad example Tiger Woods advertisement for Nike (2010)

A perfect example for the worse advertisement in the decades, in 2010 Nike try to switch the attention away from the scandal around the disgraced golfer's private life and focus on his return to the sport. It doesn’t help as they expect, since it seems like Nike is exploiting a dead man to gain sympathy for their biggest star.

HTC’s Cellami drug commercial

This is the advertisement that describes the symptoms of the” bibhonal displeasure disorder” spoofing a real mental disorder in a bad taste, it doesn’t help with change their product position and promote it in a positive way; however it brought them the awareness and knowledge, but not make them liking and preference....