Microsoft Desirability Tool Kit PDF

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Microsoft Desirability Tool Kit Microsoft Desirability Tool Kit also known as Microsoft Reaction Card Method was designed by the Microsoft to evaluate the attitude of the user towards a user interface with the help of a controlled vocabulary test. This vocabulary test contains a list of product reaction words and at the end of usability testing sessions, the user are asked to select few of those cards that describe the user interface aesthetically and functionally after the user has used the interface. This toolkit contains 118 physical cards with different product-reaction words written on each card. This methodology contains controlled vocabulary reactions which are then interpreted to analyse the design patterns and the functionalities of the website. All the reaction cards if taken together covers a wide range of features for example:                 

Empowering Approachable Disconnected Friendly Irrelevant Patronizing Stable Boring Busy Calm Cheap Creative Cutting-edge Exciting Expensive Familiar Fresh

For better result of the analysis, words are ranked as selected by the user to identify the most selected words. The reactions are also put into percentages to get a clear picture about the number of users who were taken into the analysis of the system. The users can also be categorised on the basis of their age groups and gender. If the users are evaluating the same design for the second time, then the comparison can be done for example, you may report that 75% of the users described the redesigned website as ‘professional,’ compared with only 20% using the same word for the older version of the website....