MK323- Class 19 Crescent pure case PDF

Title MK323- Class 19 Crescent pure case
Course Marketing Management
Institution Boston University
Pages 2
File Size 48.2 KB
File Type PDF
Total Downloads 86
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Download MK323- Class 19 Crescent pure case PDF

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Sarah’s goal: - $750,000 to break even. $750,000/15%=$5,000,000 - Beat the competition to market - Story - Not distract from crescent Consider - Size - Growth - Competition - Consumer acceptance - Breakeven Energy - 8.5B growing quickly - Males 18-34 - Income...

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