MKT205 Module Two Milestone PDF

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MKT 205 Module Two Milestone Worksheet Target Market and Persona Brillian Holley-Lunsford Jen Lezane November 10, 2020

TARGET MARKET PRODUCT semisweet chocolate baking chips

TARGET MARKET RESEA RCH My target market is: A single family

DEMOGRAPHIC CHARACTERISTICS A married couple in their mid 30's, median income, college graduates, 3 aged school kids.

PSYCHOGRAPHIC CHARACTERISTICS They want the cookies they see on TV. The ones where you can see the shiny chips on the outside still keeping their form or shape.

PERSONA

SEMISWEET CHOCOLATE BAKING CHIPS, 2 YEARS OF AGE AND OLDER DEMOGRAPHICS LOCATION

In a cabin in the mountains.

MARITAL STATUS It is a married family ages 30-35 with 4 kids ages 6-17.

OCCUPATION AND INCOME

They are middle class, with a income level between $40,000-$60,000 a year. One is a RN and the other is a IT tech.

EDUCATION LEVEL

They both have a Bachelors Degree.

PSYCHOGRAPHICS HOBBIES AND INTERESTS

They enjoy family time when they can have it. They like traveling.

WANTS AND PREFERENCES They want something warm and sweet that can bring the family together.

PERSONAL AND PROFESSIONAL GOALS

To have more family time.

SHOPPING HABITS AND PREFERENCES They do a lot of online shopping and like to bake.

LIFESTYLE A semi busy life style.

REFERENCES

I used google...