Module 6 - Milestone Two PDF

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Module 6 Milestone 2 Assignment....

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SPT 111 Milestone Two There are many marketing strategies and activities that a Sports Information Director (SID) utilizes in there day to day work. Many of the job activities done by a SID help to market their team/organization. Those activities often include strategies that help to connect with their community. For example, a SID often must keep their team website up to date with scores, dates, and upcoming or past events. By doing their simple work tasks, SIDs naturally market to their community of fans/audience. Most of the time, SIDs are not only updating their team website but also many social media platforms with similar information. Social media is a very important tool in the sports industry now because of the massive amount of people that use it to get updates on their favorite teams/players. Simply by sharing content and pictures on social media, SIDs can easily market to their target audiences and have their content continuously shared by their audience members (Team Linchpin, 2021). Social media is currently an industry trend and will likely be a trend for years to come. Since that is the case, SIDs must capitalize on opportunities to utilize social media as much as possible. They do that by effectively using their available resources, like social media and mobile technologies. The current career of a SID supports strategies like utilizing the most exciting information about a team/organization and promoting it using social media that is connected to mobile technology. The reason why a SIDs job of updating social media and websites is so necessary is that so many people are using mobile technologies these days. Because of the massive spike over the recent years of sports fans using mobile technology, sports have spread across the world at an astonishing pace. It has never been easier than the current time for new spectators, investors, and talent to become invested in new sports. Because of that, organizations are now realizing how important it is for them to employ an effective SID that can successfully

moderate the organizations' websites and build social media presence. Once a SID can establish the online notoriety of their organization, progressive impacts will continue to be noticed regarding new interested sports viewers. Successful sport finance management depends on making smart decisions that maximize profit and value for organizations (The University of Kansas, 2021). Although many famous athletes are paid an absurd amount of money, that doesn’t mean that the organizations that the players belong to are overly generous. The organizations know how much a player is worth to them and how much they can profit financially from that player. At the end of that day, both parties are making an insane amount of money, but how do the organizations decide on a player’s salary? Well, a lot of things factor into the salary of players. The minimum salary for a rookie in the NBA 2017-2018 season that had never played a minute in the NBA was nearly $816,000. After a player has played more years in the NBA, their minimum salary increases. With that as a baseline, NBA organizations can then decide on other factors that will increase a player's pay. They mostly look at previous statistics from the player like points, assists, and rebounds. After doing that with superstar players, however, a little more money is added on top because of their star power and fame. There are established maximum salary amounts for experienced superstar players but there are many exceptions that organizations utilize to pay their players additional money. For example, Stephen Curry signed a deal worth $70 million more than his original maximum in 2017 because he resigned from his current team on a supermax deal (Sigler & Compton, 2018). Finance-related business practices like examining current industry trends, breaking down all expenses, and organizing financial information are vital in maximizing profit. With the sports industry being so dominated by experienced professionals, employees must utilize effective

strategies and practices to stay on top. It is all about weighing what the most important thing is that will maximize profits in the future. It could be many things like marketing to fans on social media, being more organized on a team website with upcoming information, or analyzing what was good and bad about past events. There are many ways to impact profitability within the sports industry, and new ideas continue to be thought of as time goes on. The business practice that that is most prevalent in my chosen career is information organization. It is crucial for a SID to have their information correct and organized so that fans, investors, and new audiences can easily grasp the overall concept of the organization (The University of Kansas, 2021).

References Sigler, K., & Compton, W. (2018, August 2). NBA Players’ Pay and Performance: What Counts?. The Sport Journal. https://thesportjournal.org/article/nba-players-pay-and-performancewhat-counts/ Team Linchpin. (2021, October 9). Sports Marketing Guide To Effectively Market Teams And Athletes. Linchpin SEO. https://linchpinseo.com/sports-marketing-guide/ The University of Kansas. (2021, March 30). What Are the Basics of Sport Finance?. University of Kansas. https://onlinesportmanagement.ku.edu/community/understanding-sportfinance...