MKTG202 Report B PDF

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MKTG202 Report B Social life & Community - Clubs Participation Group A Tutorial 9 Group members: Mandy Ngai, Jessica Oo, Jaylen Prats, Andrew Iorfino, Archer Rofe, Harrison Gray

1. Research Problem (Name: Harrison Gray / SID: 45640351) a)

Background Information

Within Macquarie University (MQ) the participation in social clubs and societies is low, and generates little to no attraction from students. Therefore, we aimed to investigate and discover the reasons for this low participation in social clubs and societies in MQ. Our qualitative research findings gained through the use of in-depth interviews found that the main reasons for low participation in these clubs was not enough time, the commute to the university was too long and there was genuinely no interest in joining MQ clubs and societies. b)

Statement of the Research Problem

The research problem has been identified as the low participation of MQ students in the social clubs and societies offered to them. This problem needs to be addressed as clubs and societies can increase the morale and social interaction amongst students with the same interests at MQ. Increasing the participation in these clubs and societies allows for a growth in social life and a sense of community at MQ. Improving participation of social clubs and societies will increase the MQ community and allow students to enjoy time with others that share the same interests, as well as promoting a thriving environment that encourages fun and entertainment at Macquarie University.

2. Research Questions & Hypotheses (Name: Mandy Ngai / SID: 45421757 & Name: Jaylen Prats / SID 45397090) a)Main Research Question - Low participation rate in societies/clubs in Macquarie University. Research Questions: ● What is the average and range of student’s satisfaction on attending social clubs on campus? ● What is the relationship between full-time/part-time students with and internal/external students on attending clubs/societies? ● What is the relative importance of the five factors (work commitments, commuting difficulties, unaffordable membership fees, no time for studies, family commitments) on attending clubs/societies? ● Which Macquarie University’s faculty has the most students joined societies? ● What is the relationship between student’s attendance and club participation rates? b)Hypothesis RQs Do you have the capacity to attend clubs/societies? - My commute is too long to warrant attendance

Hypotheses Ho (null hypothesis): There’s no correlation between the attendance of Macquarie Uni’s students and social clubs participation rates.

Attendance & Participation

H1 (alternative hypothesis): there is a correlation between the attendance of Macquarie Uni’s students and social clubs participation rates. As students who attend university on a regular basis (weekly) happen to raise awareness of social clubs which will potentially increase their participation in clubs on campus. Ho (null hypothesis): There is no correlation between full-time/part-time studies and internal/external students at Macquarie University.

Q4) What is your study load? Full-time/part-time studies & internal/external students

H1 (alternative hypothesis): There is a correlation between full-time/part-time studies and internal/external students Macquarie University.

Q3) What faculty are you studying under? Facilities & Studies/Work Loads

As an internal student who does full-time studies on campus, tend to attend university more frequent than part-time internal or even external students. Ho (null hypothesis): There is no correlation with the relationship of facilities and work loads of students at Macquarie University. H1 (alternative hypothesis): There is a difference. Students who are in business and medicine/health science facilities tend to have more work loads than other facilities (e.g. Arts faculty) at Macquarie University.

Q2) How do you describe yourself as a Macquarie University’s student?

Ho (null hypothesis): there’s no correlation between postgraduate and undergraduate students at Macquarie University.

Postgrad/undergrad students H1 (alternative hypothesis): there is a correlation between postgraduate and undergraduate students at Macquarie University as undergraduate students tend to have a tighter schedule for studies on campus than postgraduate students.

Q1) Under which category are you a Macquarie University student? Domestic/international students & satisfactions of clubs

Ho (null hypothesis): There’s no correlation between domestic/international students and the satisfaction of clubs in Macquarie University. H1 (alternative hypothesis): There is a correlation between domestic/international students and their satisfaction of social clubs on campus. As international students tend to have more spare time than domestic students in regards with clubs’ commitments.

3. Key Variables & Constructs (Name: Jaylen Prats / SID 45397090)

Constructs/Variables

Conceptual

Operational

Study/Work Load

The amount of content a student has or how frequent the student works.

An ordinal scale would be suitable for this concept, asking how large or small the amount of work/studies the student has.

Events

A way of promoting and increasing presence of social clubs.

A mixture of ordinal and interval scales would be suitable for this concept to identify how effective events are to interest students.

The diversity of social clubs

A wide variety of social clubs that appeal to every single students interests.

How much activity occurs in a club

How active the club is throughout the semester.

Para. about constructs a) Conceptual Definition b) Operational Definition

4) Sampling

Non-probability - no list of students Not random sampling which means we lose the ability to remove confounding variables to spread them out. There is a bias to choose people who aren’t in clubs. Convenience - tutorials Snowball - refer to people with underlying similarities

5) Reporting, costs & timing

Appendix A: Questionnaire

Appendix B: References...