MMC3303 Quiz 1 Guide PDF

Preview

Summary

MMC3303 Quiz 1 Guide...

Description

MMC3303 Quiz 1 Guide The mass media are industries that produce and distribute cultural products to large numbers of people. True The manuscript culture that existed between 1000 BCE and the mid-fifteenth century primarily served the ruling classes. True The way we consume media today, like watching a TV show on our own schedule rather than when it airs on television, favors shared experiences over individual interests. False According to the textbook, the mass media have passed through which five historical stages? Oral, written, print, electronic, digital

Which of the following was a contribution of the telegraph? The transformation of information into a commodity

Which of the following is one definition given in the textbook for the term media convergence? The consolidation of different mass media holdings under one corporate umbrella

Which of the following statements best describes media convergence? - It allows older forms of mass communication to find new life with new technology. In the linear model of mass communication, gatekeepers are the authors, producers, agencies, and organizations that create the message. False A cultural approach to understanding mass communication _______. argues that diverse audiences will interpret the same information differently

Which of the following is not a value the textbook associates with postmodern culture? Increased faith in science owing to technological and scientific advances.

The Chinese were printing books using strips of wood and bamboo long before Gutenberg printed his Bible using movable type True Gutenberg developed the printing press in the fifteenth century. True

The first printed books were so inexpensive and modest that they were primarily sold to the middle and lower classes. False Johannes Gutenberg is remembered for ______. developing the printing press Pulp fiction was another name for the popular paperbacks and dime novels of the 1880s. True Which of the following did the linotype do? Set type mechanically

What are two major facets of the relationship between books and television? That TV can help sell books and that books serve as ideas for TV shows

Because books are such an old and traditional medium, they are no longer very influential. False Once strongly influenced by books, television and film now look elsewhere for most of their story ideas. False Which of the following is a method large book publishers use to generate enormous revenues? Signing lucrative agreements for turning books into films or television programs

Yellow journalism is ______. a journalism trend that began in the late 1800s stressing profit and featuring human-interest stories, crime news, and large headlines

Select the correct historical order among the following major eras in journalism history. Partisan journalism, penny press, yellow journalism, objective news

Penny press newspapers such as the New York Sun ______. favored human-interest stories

Modern journalism started to develop in the nineteenth century mainly because newspapers ______. wanted to attract as many readers and advertisers as possible

Which of the following is the publication most closely associated with the rise of modern journalism?

The New York Times

Which statement about the relationship between blogging and traditional newspaper news is true? After expressing concern and opposition to blogging as news, many newspapers are promoting their own blog presence.

Which of the following are specific groups of readers targeted by specialized newspapers? All of the options are correct: Native Americans, Asian Americans, African Americans, Hispanics

Which of the following is not a potential obstacle to print journalism's vital role in sustaining democracy? The addition of online newspapers

Which of the following statements about the inverted pyramid style is true? All of the options are correct.

Daily newspaper circulation numbers ______. have declined, but these declines show some signs of being offset by increases in online readership

The first magazines in America were edited for the working classes. False Some of the most influential magazines of the nineteenth century were targeted at women. True Like advertising and public relations, magazines have played an important role in _____. transforming the United States from a producer society to a consumer society

Which of the following statements about general-interest magazines is false? With one or two exceptions, they had mostly gone out of business by about 1910

Which popular magazine was launched in 1974 by Time Inc.? People An example of a magazine that was conceived as online-only is _____. Slate

Of the following magazines, which has the largest circulation in the United States? AARP The Magazine

The bilingual magazine _____ was started with the help of Essence Communications in 1996 Latina Specialized magazines were published in America throughout the nineteenth century. True The magazine industry continues to shun the Internet because of its threat to printed journals. False...