MNM3711 International Marketing Tuterial Letter PDF

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MNM3711/101/3/Tutorial Letter 101/3/International MarketingMNMSemesters 1 and 2Department ofMarketing and Retail ManagementIMPORTANT INFORMATIONThis tutorial letter contains important information about your module. Please activate your myLife e-mail address, register on myUnisa and make sure that yo...

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MNM3711/101/3/2021

Tutorial Letter 101/3/2021 International Marketing

MNM3711 Semesters 1 and 2 Department of Marketing and Retail Management IMPORTANT INFORMATION This tutorial letter contains important information about your module. Please activate your myLife e-mail address, register on myUnisa and make sure that you have regular access to the myUnisa module website, MNM3711-2021-S1/S2.

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CONTENTS Page 1 INTRODUCTION .......................................................................................................................... 3 Getting started .......................................................................................................................................... 3 2 2.1

OVERVIEW OF INTERNATIONAL MARKETING ........................................................................ 3 Purpose ........................................................................................................................................ 3

2.2

Learning outcomes ....................................................................................................................... 3

3 3.1

LECTURER AND CONTACT DETAILS ....................................................................................... 4 Lecturer ........................................................................................................................................ 4

3.2

Lecturer availability ....................................................................................................................... 4

3.3

University ...................................................................................................................................... 4

4 4.1

RESOURCES ............................................................................................................................... 5 Prescribed books .......................................................................................................................... 5

4.2

Recommended books ................................................................................................................... 5

4.3

Electronic reserves (e-reserves) ................................................................................................... 5

4.4

Library services and resources ..................................................................................................... 6

4.5

Joining myUnisa ........................................................................................................................... 6

4.6

myUnisa tools ............................................................................................................................... 7

5 6 7 7.1

STUDENT SUPPORT SERVICES ................................................................................................ 7 STUDY PLAN ............................................................................................................................... 8 FORMATIVE ASSESSMENT ....................................................................................................... 8 General remarks ........................................................................................................................... 8

7.2

Submission of assignments .......................................................................................................... 9

7.3

Compulsory assignments .............................................................................................................. 9

7.4

Due dates and unique numbers of assignments ........................................................................... 9

7.5

Feedback on assignments .......................................................................................................... 10

7.6

Year mark ................................................................................................................................... 10

7.7

Plagiarism ................................................................................................................................... 10

8. 8.1

EXAMINATION........................................................................................................................... 11 Examination admission ............................................................................................................... 11

8.2

Examination period ..................................................................................................................... 11

8.3

Examination paper ...................................................................................................................... 11

9 FREQUENTLY ASKED QUESTIONS ........................................................................................ 11 10 IN CLOSING............................................................................................................................... 12 ADDENDUM A PAGE REFERENCE GUIDE ......................................................................................... 13 ADDENDUM B – ASSIGNMENTS FOR SEMESTER 1 ......................................................................... 14 ADDENDUM C – ASSIGNMENTS FOR SEMESTER 2 ......................................................................... 18

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MNM3711/101/3/2021 Dear Student

1

INTRODUCTION

Welcome to international marketing. The global environment has a major impact on the way we do business today. Not only does it impact on us (think of the recent financial and economic crisis), but it also represents tremendous opportunities for business – far greater opportunities than are available in the domestic market only. This module will teach you how to leverage value from the global environment by means of international marketing. Because this is a blended module, you will need to use myUnisa to study and complete the learning activities for this course. You will therefore need to visit the module site on myUnisa for MNM3711 frequently. The site for your module is MNM3711-21-S1 for semester 1 and MNM3711-21-S2 for semester 2. We hope that you will enjoy this module and wish you all the best!

1.1

Getting started

As a blended module, you will need to use the myUnisa online portal for this module. Visit the website for MNM3711 on myUnisa at least once a week. The website for your module is MNM3711-21-S1/S2. Refer to section 4.5 on how to access myUnisa. Although blended modules include printed material, the module is designed to be delivered online. Important note: All communication between you and the University happens online. Lecturers will communicate to you by myLife e-mail and SMS, as well as using the Announcements and Discussion Forum tools on myUnisa. You can also use these methods to ask questions and contact your lecturers. Some study material may not be printed but will only be available online. Therefore, as mentioned above, you will need to visit the module site on myUnisa for MNM3711 frequently.

2

OVERVIEW OF INTERNATIONAL MARKETING

2.1

Purpose

The purpose of this module is to provide students with a comprehensive understanding of international marketing and the process of developing competitive international marketing strategies, based on a sound understanding of the international marketing environment. The ultimate aim of this module is to teach students how to develop an international marketing plan based on the international marketing planning process

2.2

Learning outcomes

For this module, you will have to master several outcomes: •

Students should be able to demonstrate integrated knowledge of the central areas of international marketing, including an understanding of and an ability to apply and evaluate the key terms, concepts, facts, principles, rules and theories.

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•

Students should be able to demonstrate an ability to identify, analyse, evaluate, critically reflect on and address complex problems, as well as applying evidence-based solutions and theory-driven arguments for the benefits and drawbacks of international marketing, impact of the (SLEPT) environments on the international marketing task and apply the various marketing mix elements within an international context.

•

Students should be able to demonstrate an ability to develop an international marketing plan through information gathering and demonstrate how this process leads to the development of international marketing strategies.

•

Students should be able to demonstrate an understanding of a range of methods of enquiry in a field, implementation, and the suitability to specific investigations as an integral part of the international marketing management process and its contribution towards ensuring that the planned marketing strategies are effectively and efficiently implemented in an international context.

•

Students should be able to demonstrate an understanding of knowledge as contested and an ability to evaluate types of knowledge and explanations typical within the area of international marketing planning, implementation and explanations typical within the area of international marketing planning, implementation and effectiveness.

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LECTURER AND CONTACT DETAILS

3.1

Lecturer

The primary lecturer for this module is Mr.T.Mkhize: Address: Nkoana Simon Radipere Building, Muckleneuk Campus Office number: 5-56 Telephone: 012 429 8303 E-mail: [email protected]

3.2

Lecturer availability

The lecturer for this module will be available to take phone calls on academic matters and/or to attend to students who may prefer to visit personally for academic engagement. However, the days and times of lecturer’s availability will be communicated in the module page on myUnisa. These days and times are subject to change from time to time in order to accommodate the lecturer’s work schedule and other commitments. Students are advised to check the module page on myUnisa before making phone calls or visiting the lecturer’s office for academic enquiries/engagements to avoid disappointment. Please note that lecturers should only be contacted for academic enquiries, that is, enquires about the content of the module. If you want to enquire about your student account or whether or not we have received your assignment, please refer to section 3.3 below. Letters to lecturers may NOT be enclosed with assignments.

3.3

University

Administrative enquiries concerning fees, receipt of assignments, examination dates etc. should be directed to the relevant administrative departments as indicated below.

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MNM3711/101/3/2021

Communication with the administrative departments of the University If you need to contact the University about matters not related to the content of this subject, please consult the booklet Study @ Unisa that you received with your study material. This booklet contains information on how to contact the University (for example, to whom you can write for different queries, important telephone and fax numbers, addresses and details of the times certain facilities are open). Always have your student number at hand when you contact the University. Please note that all administrative enquiries should be directed to the following: Student admissions and registrations Student assessment administration for assignments Student assessment administration for examination Despatch: Study material Finance ICT (myUnisa & myLIfe)

[email protected] [email protected] [email protected] / [email protected] [email protected] [email protected] [email protected] [email protected]

Also study Tutorial letter 301 MRMALL8/2021 for further contact information.

4

RESOURCES

4.1

Prescribed books

The compulsory prescribed books for this module are: • •

Burgess, S & Bothma, CH. 2011. International marketing. Cape Town: Oxford University Press. ISBN: 9780195991185. Niewenhuizen,C. 2020. Business Cases: From SA companies. Cape Town: Juta. ISBN: 9781485130864.

Prescribed books can be obtained from the University's official booksellers, see a list of official booksellers and their addresses in Study @ Unisa booklet. If you have difficulty in locating your book(s) at these booksellers, please contact the Prescribed Books Section at 012 429 4152 or e-mail [email protected]. A page reference guide was compiled to link the prescribed book to the relevant sections in the study guide. The page reference guide can be found in ADDENDUM A.

4.2

Recommended books

[There are no recommended books for this module

4.3

Electronic reserves (e-reserves)

There are no e-reserves for this module

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4.4

Library services and resources

The Unisa Library offers a range of information services and resources: 1 For detailed Library information, go to https://unisa.ac.za/library 2 For research support and services (eg personal librarians and literature search services), go to https://www.unisa.ac.za/sites/corporate/default/Library/Library-services/Research-support 3 The Library has created numerous Library guides: https://libguides.unisa.ac.za Recommended guides: • Request and download recommended material: https://libguides.unisa.ac.za/request • Finding and using Library resources and tools: https://libguides.unisa.ac.za/research-support • Frequently asked questions about the Library: https://libguides.unisa.ac.za/ask • Services to students living with disabilities: https://libguides.unisa.ac.za/disability • Assistance with technical problems accessing the Unisa Library or resources: https://libguides.unisa.ac.za/techsupport You may also send an e-mail to [email protected] (please add your student number in the subject line).

4.5

Joining myUnisa

The myUnisa learning management system is Unisa's online campus, which will help you to communicate with your lecturers, with other students and with the administrative departments – all through the computer and the internet.

Accessing myUnisa for the first time and claiming your myLife e-mail address a) b) c) d)

e) f)

g)

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Step 1: Using an internet browser like Microsoft Internet Explorer, Microsoft Edge, Google Chrome or Firefox on your computer, mobile phone or tablet, navigate to http://my.unisa.ac.za. Step 2: Click on the “Claim UNISA Login” link which should be near the top centre of the page, next to the Unisa logo. Step 3: Enter your Unisa student number in the block provided and click “Continue”. Step 4: Enter your personal information as required – make sure to enter it exactly as you did when you registered. Enter only your South African ID number OR a passport number, do not enter both; and then click “Continue”. Step 5: Read the statements on the new page carefully and then place a tick in each box to acknowledge that you have read them before clicking on “Acknowledge”. Step 6: The final page in the registration process will provide you with your initial myUnisa password. This password is extremely sensitive so make sure that you write it down exactly as it is on screen (or if you are able, copy and paste it); the password will also be sent via SMS to the mobile number that we have on record for you. Step 7: Now you can go back to the myUnisa homepage http://my.unisa.ac.za and use your student number as username and the password to log in.

MNM3711/101/3/2021 Once you have logged in, you will see the tabs “myModules” and “myAdmin”. Click on the “Sites” tab at the top of the page and look for MNM3711-21-S1 for semester 1 and MNM3711-21-S2 for semester 2.

Accessing myUnisa and forwarding your myLife e-mail address a) b) c) d) e) f) g) h) i)

Step 1: Log in to myUnisa. Step 2: Click on “myLife email”. Step 3: Enter your myUnisa username; your username will be your student number @mylife.unisa.ac.za (for example [email protected]). Step 4: Enter the password that you have set for your myUnisa account and select “Sign in”. Step 5: Your myLife e-mail account mailbox will open to the home page. Step 6: On the top right-hand corner, select the settings icon. You will see a drop down of options to select from. Step 7: Select “Mail”. Step 8: Select “Forwarding”. Step 9: Enter the e-mail address that you would like to forward your e-mails to and select “Save”.

For more information on myUnisa, consult the Study @ Unisa brochure, which you received with your study material: www.unisa.ac.za/brochures/studies.

4.6

myUnisa tools

It is very important that you log in to myUnisa at least once a week to do the following: • Check for new announcements. You can also set your myLife e-mail account so that you receive the announcement e-mails on your cellphone. • Check the Discussion Forum. Fellow students may have asked important questions on the discussion forum for which the lecturer provided answers. There are also discussion activities that you need to take part in. When you do the activities for each learning unit, we want you to share your answers with the other students in your group. You can read the instructions and even prepare your answers offline, but you will need to go online to post your messages. • Lessons or additional resources: Additional activities or resources can be posted during the semester to enhance your study material. We hope that by giving you extra ways to study the material and practise all of the activities, you will succeed in the online module. To get the most out of the online module you MUST go online regularly to complete the activities and assignments on time.

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STUDENT SUPPORT SERVICES

The Study @ Unisa website contains all the tips and information that you need to succeed at Unisa. The website is available on myUnisa: www.unisa.ac.za/brochures/studies

•

Predatory providers of classes and examination support

Please be aware of the existence of multiple fraudulent and predatory providers of classes and examination guidance to Unisa students. Please note that Unisa does not have agreements with any of these agencies/schools/colleges to provide tuition or support to our students. Unisa does not provide these predators with study material, guidelines or your contact information.

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These providers may not have the necessary expertise to assist you and often charge exorbitant fees. If you receive an invitation from any agency or college, it is best to confirm with your lecturer if the provider is a legitimate Unisa partner.

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STUDY PLAN

Below is a study plan that we propose you use to work through the study material. It is, however, merely a broad guideline and you may adapt it to fit your own particular time schedule. Also refer to the page reference guide for more detail on main learning areas. Please see the Study @ Unisa brochure for general time management and planning skills.

Study unit

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Topic Estimated start date Introduction to international marketing International marketing stra...