Morris IB 2e TBA Ch17 - I like Attack on Titan PDF

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Test Bank AChapter 17: Global MarketingMultiple Choice Rochelle Inc., an American cosmetics company, is planning for international expansion. It specifically wants to target women between the ages of 20 and 40. In addition to specifying its target consumer base, the company is also planning to offer...

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Morris_International Business, 2nd Edition Test Bank A

Chapter 17: Global Marketing

Multiple Choice

1. Rochelle Inc., an American cosmetics company, is planning for international expansion. It specifically wants to target women between the ages of 20 and 40. In addition to specifying its target consumer base, the company is also planning to offer customized products based on consumer needs. This scenario illustrates Rochelle Inc.’s _____. A. corporate governance B. organizational structure C. supply chain system D. global marketing strategy Answer: D Learning Objective: 17.1 Difficulty: Medium AACSB: Analytic Bloom’s Taxonomy: Application

2. Relish Inc., an international fast-food restaurant chain, customizes its menu based on customer preferences in each country it is located in. This scenario illustrates Relish’s _____. A. corporate governance B. global marketing strategy C. supply chain system D. organizational structure Answer: B Learning Objective: 17.1 Difficulty: Medium AACSB: Analytic Bloom’s Taxonomy: Application

3. A _____ is the collection of decisions regarding the four P’s of marketing: product, place, price, and promotion. A. marketing matrix B. marketing campaign

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Morris_International Business, 2nd Edition Test Bank A

C. marketing mix D. marketing channel Answer: C Learning Objective: 17.1 Difficulty: Easy AACSB: Reflective Thinking Bloom’s Taxonomy: Knowledge

4. Saturn Inc., a Canadian consumer goods company, has developed a toothpaste for people with sensitive teeth. It has set the toothpaste at a competitive price. In addition to investing in television and Internet advertisements to promote the product, the company has distributed the toothpaste to all leading retail stores across Canada. This scenario illustrates Saturn’s _____. A. marketing mix B. brand image C. organizational structure D. corporate governance Answer: A Learning Objective: 17.1 Difficulty: Medium AACSB: Analytic Bloom’s Taxonomy: Application

5. Olive Inc., an American health care company, has developed a health drink for pregnant women. A 14-oz. jar of the health drink is priced at $9.99. Olive has distributed samples of the health drink to pharmaceutical stores and maternity hospitals across the United States. This scenario illustrates Olive’s _____. A. organizational structure B. marketing mix C. corporate governance D. brand image Answer: B Learning Objective: 17.1 Difficulty: Medium AACSB: Analytic Bloom’s Taxonomy: Application

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Morris_International Business, 2nd Edition Test Bank A

6. _____ is the process by which companies cluster customers into homogeneous groups—be they demographic, geographic, or even psychographic. A. Market segmentation B. Outsourcing C. Insourcing D. Product positioning Answer: A Learning Objective: 17.1 Difficulty: Easy AACSB: Reflective Thinking Bloom’s Taxonomy: Knowledge

7. Uranus Inc. is an American luxury car manufacturer that mainly caters to wealthy customers across the world. Given this information, it can be said that the company has used the process of _____ to select its consumer base. A. arbitrage B. vertical integration C. market segmentation D. privatization Answer: C Learning Objective: 17.1 Difficulty: Medium AACSB: Analytic Bloom’s Taxonomy: Application

8. Jade Inc., a cosmetics company, caters to women between the ages of 20 and 50. Given this information, it can be said that Jade has used the process of _____ to select its consumer base. A. vertical integration B. arbitrage C. privatization D. market segmentation Answer: D Learning Objective: 17.1 Difficulty: Medium AACSB: Analytic Bloom’s Taxonomy: Application

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Morris_International Business, 2nd Edition Test Bank A

9. Octagon Inc., a multinational clothing company, groups customers across national markets based on criteria such as level of economic development, cultural characteristics, buying patterns, and regulatory environment. Given this information, it can be said that Octagon is engaged in _____. A. vertical integration B. global market segmentation C. business process outsourcing D. international franchising Answer: B Learning Objective: 17.1 Difficulty: Medium AACSB: Analytic Bloom’s Taxonomy: Application

10. Carina Inc. is a multinational clothing company that targets middle-class customers around the world. Given this information, it can be said that Carina is engaged in _____. A. vertical integration B. business process outsourcing C. global market segmentation D. international franchising Answer: C Learning Objective: 17.1 Difficulty: Medium AACSB: Analytic Bloom’s Taxonomy: Application

11. Cooper Foods, a food manufacturer, decides to sell its ready-to-eat meals to consumers in the country of Pinetown. The company designs a product positioning strategy to promote its ready-to-eat meals among working professionals who are often unable to prepare meals on working days due to their hectic schedules. Within a few months, Cooper Foods successfully establishes itself in the Pinetown market. Given this information, it can be said that Cooper Foods engaged in _____. A. global market segmentation B. business process outsourcing C. vertical integration D. insourcing Answer: A

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Morris_International Business, 2nd Edition Test Bank A

Learning Objective: 17.1 Difficulty: Medium AACSB: Analytic Bloom’s Taxonomy: Application

12. Mauve Inc., a beverages company, has adopted the marketing approach of global branding. It can be said that: A. Mauve’s marketing and operations costs are likely to increase. B. Mauve’s customers in different markets are likely to desire similar product features. C. Mauve is likely to enhance its ability to meet government requirements in countries with existing markets. D. Mauve is likely to diverge its product expectations from that of its customers. Answer: B Learning Objective: 17.2 Difficulty: Medium AACSB: Analytic Bloom’s Taxonomy: Application

13. Mirage Inc., a multinational smartphone manufacturer based in Taverna, is planning to commence operations in three different countries. Mirage has a standard marketing approach for all its phones and does not customize its marketing strategies based on the needs and buying patterns of consumers. One of the managers at Mirage believes that standardizing the firm’s marketing approach is not the right choice when targeting a global audience. Which of the following statements supports the manager’s beliefs? A. A standardized marketing approach is ineffective when customers in different markets desire similar features and when consumers and businesses have converging product expectations. B. Some standardized firms fail when attempting international expansion because they encounter new and different national preferences, living standards, political structures, and legal procedures. C. Standardizing products and processes can increase production and advertising costs per unit and decrease control over the product. D. Most standardized firms have low profits as they fail to maintain a consistent identity of their products. Answer: B Learning Objective: 17.2 Difficulty: Hard AACSB: Analytic

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Morris_International Business, 2nd Edition Test Bank A

Bloom’s Taxonomy: Evaluation

14. Tangent Inc., a food manufacturing company, intends to become a global company catering to consumers worldwide. To facilitate this expansion, Tangent plans to differentiate its marketing approach. Given this information, it can be said that the company: A. should consider adopting global branding for effectiveness of its marketing strategy. B. intends to focus on reducing advertising costs per unit to improve product control. C. should consider maintaining a consistent identity of its products. D. plans to tailor its products and promotions for each country and each segment. Answer: D Learning Objective: 17.2 Difficulty: Medium AACSB: Analytic Bloom’s Taxonomy: Application

15. Taupe Inc., an Australian smartphone manufacturer, plans to follow a differentiated marketing approach to become a global company. It can be said that by localizing, Taupe will be able to: A. better meet customer needs. B. reduce advertising costs per unit. C. improve control over its products. D. increase global branding. Answer: A Learning Objective: 17.2 Difficulty: Medium AACSB: Analytic Bloom’s Taxonomy: Application

16. Matrix Inc., an American luxury watch company, is planning to start its operations in Yenkin, a country in South America. Matrix has determined that customers in Yenkin will respond favorably to the same marketing mix as customers in its domestic market. In this case, Matrix _____. A. can standardize to take advantage of the cost reductions gained through economies of scale B. should tailor its products and promotions to meet the needs of the customers in Yenkin

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Morris_International Business, 2nd Edition Test Bank A

C. can avoid the complications of being perceived as an outsider in Yenkin by customizing its products D. should use a cost-plus pricing strategy Answer: A Learning Objective: 17.2 Difficulty: Medium AACSB: Analytic Bloom’s Taxonomy: Application

17. Gemini Inc., an American computer manufacturer, uses the same combination of marketing strategies in its foreign and domestic markets. This scenario illustrates that Gemini uses a _____. A. horizontal integration strategy B. vertical integration strategy C. standardized marketing mix D. differentiated marketing mix Answer: C Learning Objective: 17.2 Difficulty: Medium AACSB: Analytic Bloom’s Taxonomy: Application

18. Mars Inc., an American fast-food restaurant chain, is planning to open its restaurants in Mexico. Mexican consumers are different from American consumers in their customs and cultures. The government regulations in Mexico are also different from the regulations in the United States. In this case, to be successful in Mexico, Mars should consider: A. using a rigid cost-plus pricing strategy. B. using a differentiated marketing mix. C. adopting global branding. D. standardizing its products and processes. Answer: B Learning Objective: 17.2 Difficulty: Medium AACSB: Analytic Bloom’s Taxonomy: Application

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Morris_International Business, 2nd Edition Test Bank A

19. Oceana Inc. is a Canadian food manufacturing company that recently commenced its international operations. Using a blend of standardized and differentiated marketing strategies, Oceana has been able to achieve economies of scale. It has standardized its products and created a brand that is recognizable across continents while retaining the flexibility to customize products and marketing efforts to the end user based on market preferences. This blended approach is known as _____. A. franchising B. licensing C. privatization D. glocalization Answer: D Learning Objective: 17.2 Difficulty: Medium AACSB: Analytic Bloom’s Taxonomy: Application

20. Savor Inc. is a fast-food restaurant chain that operates in 28 countries around the world. It has standardized its restaurants, its advertising, and its prices while differentiating its products in these countries. Given this information, it can be said that Savor uses a(n) _____. A. dumping strategy B. glocalization strategy C. skimming strategy D. arbitrage strategy Answer: B Learning Objective: 17.2 Difficulty: Medium AACSB: Analytic Bloom’s Taxonomy: Application

21. Beryl Inc. is a beverage company that has operations in 39 countries worldwide. It has adopted a glocalization strategy. Given this information, it can be said that: A. Beryl can make adjustments according to regional consumer needs. B. Beryl uses the same mix of marketing strategies in its foreign and domestic markets. C. Beryl’s global image is unlikely to transcend cultural barriers. D. Beryl is unlikely to maintain any standardization levels. Answer: A Learning Objective: 17.2

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Morris_International Business, 2nd Edition Test Bank A

Difficulty: Medium AACSB: Analytic Bloom’s Taxonomy: Application

22. Chynna Hotels, a fast-food restaurant chain, has restaurants in 25 countries worldwide. It customizes its menu and creates experiences that appeal to regional tastes. Chynna Hotels has been able to build a level of brand loyalty across borders that would not have been possible with a standard, homogenous menu. At the same time, the restaurant chain has been able to maintain a level of standardization and built an international image that transcends cultural barriers. Given this information, it can be said that Chynna Hotels has adopted a(n) _____. A. arbitrage strategy B. dumping strategy C. glocalization strategy D. skimming strategy Answer: C Learning Objective: 17.2 Difficulty: Medium AACSB: Analytic Bloom’s Taxonomy: Application

23. According to the American Marketing Association, a _____ is the name, term, design, symbol, or any other feature that identifies one seller’s goods or service as distinct from those of other sellers. A. brand B. memo C. copyright D. mission Answer: A Learning Objective: 17.3 Difficulty: Easy AACSB: Reflective Thinking Bloom’s Taxonomy: Knowledge

24. Troy Inc., a consumer goods company, recently launched Clean Bud—a new range of liquid and powder detergents for clothes. Given this information, it can be said that Clean Bud is Troy Inc.’s _____. A. memo

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Morris_International Business, 2nd Edition Test Bank A

B. brand C. patent D. bill Answer: B Learning Objective: 17.3 Difficulty: Medium AACSB: Analytic Bloom’s Taxonomy: Application

25. Zest is a brand of energy drinks produced by Enigma Inc., a beverage company. Enigma operates worldwide, and Zest is one of its largest global brands. Given this information, it can be said that: A. Enigma uses the same mix of marketing strategies in its foreign and domestic markets. B. Enigma is able to standardize its efforts to reach customers around the world. C. Enigma has customized Zest to appeal to customer needs in different markets. D. Enigma is able to improve its production and advertising costs per unit. Answer: B Learning Objective: 17.3 Difficulty: Medium AACSB: Analytic Bloom’s Taxonomy: Application

26. Neptune Inc., a beverage company, makes use of unconventional, innovative, and low-cost marketing techniques to generate social buzz and maximum exposure. Given this information, it can be said that Neptune uses _____ to build awareness. A. cloud marketing B. evangelism marketing C. word-of-mouth marketing D. guerilla marketing Answer: D Learning Objective: 17.3 Difficulty: Medium AACSB: Analytic Bloom’s Taxonomy: Application

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Morris_International Business, 2nd Edition Test Bank A

27. Magic Kingdom, a theme park in Memphis, has pictures of its rollercoasters on several public transportation vehicles in the city. This form of advertising has increased the popularity of Magic Kingdom and has led to a 25 percent increase in the number of visitors in the theme park. Given this information, it can be said that Magic Kingdom used _____. A. ambush marketing B. evangelism marketing C. guerilla marketing D. cloud marketing Answer: C Learning Objective: 17.3 Difficulty: Medium AACSB: Analytic Bloom’s Taxonomy: Application

28. Olive Inc., an apparel company, has recently started its operations in the United States. It extensively uses viral marketing for advertising and marketing. The use of viral marketing can help Olive: A. build brand awareness. B. lower operation costs. C. customize its products. D. meet customer needs. Answer: A Learning Objective: 17.3 Difficulty: Medium AACSB: Analytic Bloom’s Taxonomy: Application

29. Donavon Inc., a beverage company, designs social media posts to advertise its products. These posts are shared by people on different social media platforms, thus helping Donavon receive maximum exposure. Given this information, it can be said that Donavon uses _____. A. ambush marketing B. viral marketing C. evangelism marketing D. relationship marketing Answer: B Learning Objective: 17.3 Difficulty: Medium

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Morris_International Business, 2nd Edition Test Bank A

AACSB: Analytic Bloom’s Taxonomy: Application

30. _____ consists of marketing efforts designed to actively send a product through the channel of distribution, starting with the producer, moving through the distribution partners, and finally reaching the consumer. A. Inbound marketing B. Pull marketing C. Push marketing D. Outbound marketing Answer: C Learning Objective: 17.3 Difficulty: Easy AACSB: Reflective Thinking Bloom’s Taxonomy: Knowledge

31. The advertising department at Fischer Tech plans to implement a push approach to build brand awareness. By implementing this approach, the department is likely to: A. charge different prices to its subsidiaries for the goods sold in global markets. B. engage in gray market activity. C. make their advertising so entertaining that customers will view it for fun and share it with friends. D. use price-oriented promotions and give initial discounts on its products. Answer: D Learning Objective: 17.3 Difficulty: Medium AACSB: Analytic Bloom’s Taxonomy: Application

32. A. B. C. D.

A(n) _____ strategy gets customers excited about a product. inbound marketing pull marketing push marketing outbound marketing

Answer: B Learning Objective: 17.3 Difficulty: Easy

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Morris_International Business, 2nd Edition Test Bank A

AACSB: Reflective Thinking Bloom’s Taxonomy: Knowledge

33. If a smartphone manufacturing company uses a pull approach to build brand awareness, it is likely to: A. charge different prices to its subsidiaries for the goods sold in global markets. B. engage in gray market activity. C. cultivate customer desires and expectations so the customer will demand more product. D. use price-oriented promotions and give initial discounts on its products. Answer: C Learning Objective: 17.3 Difficulty: Medium AACSB: Analytic Bloom’s Taxonomy: Application

34. A. B. C. D.

_____ is the set of associations in a customer’s mind regarding a brand. Brand positioning Brand extension Brand image Brand equity

Answer: C Learning Objective: 17.3 Difficulty: Easy AACSB: Reflective Thinking Bloom’s Taxonomy: Knowledge

35. Sapphire Works is a French luxury watchmaker. Its watches are perceived as highend watches and are considered highly elegant and sophisticated. Sapphire’s customers have deep positive feelings toward the label. Given this information, it can be said that Sapphire has a _____. A. strong brand image B. competitive advantage C. high operating income D. large market share Answer: A Learning Objective: 17.3

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Morris_International Business, 2nd Edition Test Bank A

Difficulty: Medium AACSB: Analytic Bloom’s Taxonomy: Application

36. A. B. C. D.

_____ is a commitment to a brand in the face of competition. Brand identity Brand extension Brand loyalty Brand image

Answer: C Learning Objective: 17.3 Difficulty: Easy AACSB: Reflecti...