MPU3343 Lecture Notes self prepared notes PDF

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Samsung – Bring light to EthiopiaFedEx – Community serviceAir Asia – Help to rebuild Tacloban City in the Philippines affected by the typhoon Hai YanCSR – To take responsibility for the company's effects on environmental and social wellbeing by integrating social and environmental concerns in their ...

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Lesson 1 Samsung – Bring light to Ethiopia FedEx – Community service Air Asia – Help to rebuild Tacloban City in the Philippines affected by the typhoon Hai Yan CSR – To take responsibility for the company's effects on environmental and social wellbeing by integrating social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis. Community Service – A voluntary job that is performed either by an individual or a group of people for the benefit of the community meeting their actual needs.

"CSR is a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis.

Peter Drucker (1984): The idea is to turn a social problem into an economic opportunity and economic benefit, into productive capacity, into human competence, into well-paid jobs, and into wealth

Lesson 2 Tesco Malaysia – Helping children with leukaemia Air Asia Foundation – Helping communities in Gorkha affected by natural disaster (Bridging the Education Divide), partnering OLE Nepal

The Eco World Foundation – To promote nationalism through the Anak-anak Malaysia campaign, focuses on giving back to the society by helping needy students through the Students Aid Programme (SAP)

Lesson 3

*** Economic, Legal, Ethical, Philanthropic / Discretionary

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Stakeholders are individuals or groups who can affect, or are affected by, the actions and results of an organization. (Freeman, 1984)

Primary stakeholders, Secondary stakeholders

Lesson 4 AirAsia Foundation (Economic development) – Help Sapanapro to promote the goodness of a traditional therapy, creates more jobs for the people of the community, local herbs are processed and packaged into products Google (Sound employment practices) – Attract employees to work for them, have an impressive work culture that can retain and maintain a happy workforce Shell (Workplace safety and environmental management) – Anyone who works or visits no matter if it is permanent or just a short visit has to go through the Shell HSSE video, implement the life-saving rule policies as the business operates on high-risk activities

Lesson 5 Air Asia (Customer safety and liability) – Know the Signs initiative to combat human trafficking, encouraging its staff to be observant and vigilant in identifying suspicious situations that may involve human trafficking

Lesson 7 Sustainable Development Goals (SDGs) / Global Goals – A universal call to action by United Nation Development Programme (UNDP) to end poverty, protect the planet, ensure that all people enjoy peace and prosperity SDGs – 17 goals Maybank – Empowering youths across ASEAN (Quality education, Clean water and sanitation, Decent work and economic growth, Zero hunger) Companies have integrated the idea of greening the value chain where green purchasing and total quality management; in terms of empowerment of employees, customer-focused, continuous improvement and zero waste, life cycle analysis and environmental marketing. Public authorities are placing demand on companies to comply with legal and other requirements to be: Environmental friendly, Non-life threatening, Non-health hazardous Greening the Business -

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Apple invested in a solar farm in California in order for the company to power all its operations with renewable energy. Apple also committed to getting 100 percent of its paper packaging from sustainable sources to protect the world’s remaining virgin forests. Toyota is famous for introducing the Prius, the world’s first mass-market hybrid vehicle. Prius is one of the most fuel-efficient car available in the market. It has also been ranked as the third least carbon-emitting vehicle in United Kingdom. Brooks has joined the race to go green by introducing a biodegradable running shoe. The quality of the shoes is good as any other mass-market shoe. The shoes only start to decompose when they are stored in an enclosed landfill. It takes only up to 20 years for the shoes to biodegrade compared to the 1,000-year period of a pair of normal running shoes. Tesco offers savings to shoppers who bring their own shopping bags to their stores. Most of the Tesco outlets are powered by renewable energy. Their other sustainability practices include high-recycling and using biodiesel truck for delivery.

The aims of a green approach to Value Chains is: i. ii. iii.

to ensure the sustainable use of natural resources and to increase the share of renewable and received resources at the input side of the value chain. to maximize material and energy efficiency at each stage of the process, and to reduce negative environmental impacts as outputs at all points of the chain.

Lesson 8 Telekom Malaysia (TM) Axiata Group Berhad – Since 2011, Axiata Young Talent Programme (AYTP) has been dedicated towards grooming young Malaysians in achieving their dreams and aspiration to be future world-class CEOs. Tan Sri Jamaluddin Ibrahim (Group CEO) AYTP consists of three unique leadership development tracks designed specifically for an identified age group; 1. 2. 3.

National Secondary School Programme University Leadership Development Programme Young CEO Development Programme.

Axiata Foundation focused on giving back to society by pledging RM100 million for the development of young Malaysian. Axiata has developed a curriculum that focuses on building essential values, attitudes, critical and business skills to equip young Malaysians with both personal and leadership competencies. These participants have a mentor who gives feedbacks for improvement in order to develop good characteristics and values that have been identified in every successful CEO. Axiata, besides contributing to the development of young Malaysians, it is a way to source talents especially when they are collaborating with TalentCorp.

Bursa Malaysia / Kuala Lumpur Stock Exchange (Bursa Saham Malaysia) – To provide facilities and infrastructure for capital raising, and investment whilst enforcing rules and regulations to ensure an efficient, fair, cost-effective and orderly market that encourages investor confidence. As a regulatory body. The Bursa Malaysia CSR Framework for public-listed companies was launched on 5 Sept 2006. The CSR Framework provides a guide to Malaysian companies to:  

develop CSR strategies communicate them effectively to stakeholders

The CSR Framework looks at 4 main focal areas: 

environment, workplace, community, marketplace

The framework supports the new rules incorporated in Bursa Malaysia Listing Requirements that requires reporting of CSR activities by public-listed companies in their annual report under Sustainability Report. (To ensure that business strategies take into consideration the stakeholders’ well-being) Note: In the Sustainability report, companies are required to provide statements on the companies' Economic, Environment and Social risk opportunities. Bursa Malaysia has given a time frame for companies to shift into Sustainability reporting which will end on 31 December 2018. Therefore, when looking through a company's annual report you may still come across companies that are reporting under ‘CSR Activities’. YTL Corporation Berhad – Empowering Communities, Saving the Environment Genting According to a report by UNICEF Malaysia on Corporate Social Responsibility Policies in Malaysia (2012), the Malaysian Association of Chartered Certified Accountants (ACCA), revealed multiple reporting weaknesses including companies being too focused on philanthropic activities such as community investment projects or environmental impact reduction. In CSR practices what is more important would be:  

a holistic approach that encompasses all areas of sustainability a clear transparent report of progress on that approach...