Nike Stakeholder Analysis PDF

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Coursework Nike Stakeholder Analysis...

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Nike Stakeholder Analysis

Government - Affects Nike’s operations legally - High power – high control - Low interest – only interested in legal/compliance/tax revenues Shareholders/Investors - Want Nike to achieve profits/ employee work satisfaction - High power – high control - Low interest

Employees - High power – employee’s performance directly translates to business performance - High interest – in fair compensation, opportunities, purpose - Nike addresses interests through corporate social responsibility policies/programmes

Communities - Low power - Low interest - Addressed through Nike Foundation Interest Groups - Low power - Low interest - Affect Nike - government intervention/consumer perception

Customers - Top priority as a stakeholder group as they affect revenue - Low power – low control - High interest – in price, safety, quality and services

Red – Primary Stakeholders - Most important, largest power… - Become unsatisfied if Nike as a Brands progress becomes questionable and falls behind standards - Become unsatisfied when interest such as price, safety, quality and service aren’t achieved Green – Secondary Stakeholders - Slightly less important, less power...