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lecture notes throughout semester...

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9/28/17 - Library Databases (Guest Speaker) -DON’T USE GOOGLE -Use Wall Street Journal for good sources

Industry Research: -Search bar  Databases -Industry Analysis -Step 1: Find an industry Profile -BMI has SWOT Analysis – be careful about date -BMI – edit geography (United States and then look globally) then use filters (autos) – you can look at quarterly reports or go to strategic content then search “Ford” -NetAdvantage – individual company reports (read how the industry operates and how to analyze a company in this industry from CapitalIQ report)(industry specific ratios) (use stock chart from CapitalIQ) -Passport Database – -Government Info – usa.gov / statista / economy.com / mergent / factiva / BusinessSource / ValueLine -Factiva – business news database – used to fill in the holes – last database to use

10/3/17 - CIC Workshop 1 of 2 (Communication) (Guest Speaker) Tonight – audience + central message, data + evidence, SWOTing your team Next Time – public speaking, ppt. To schedule a 90-minute rehearsal session – email Heather blsci.mywconline.com THEM: Board of Directors (imaginary), classmates/professor (real) YOU: outside consultants (HIRED BY FIRM) TASKS/PURPOSE: analyze Porters 5, strategic strategies, and SWOT of a company, identify central issues, giving suggestions to solutions for company’s issues to improve performance, convince them to accept recommendations and implement them (so implementation feasibility is important), strategic plans + business plans (empirical evidence)(projections of future performance)(previous historical data)(ratios), comparison with competitors, to achieve and maintain sustainable strategic competitive advantage 3 criteria for a good central message:

1) Debatable claim 2) Credible supporting evidence 3) Previews the moves of the whole presentation

Central message should be an umbrella that holds the whole presentation.

10/19/17 – Some Chapter 4 Slides

-Value Creation

V = Value to customer P = Price C = Costs of production V-P = Consumer surplus P-C = Profit margin -V is the value that I the manufacturer believe that you my customer will perceive that I have created on your behalf from otherwise useless raw materials (ex: MSRP of a car) -C is the cost to manufacture the product (ex: cost of manufacturing the car) -P is the price a customer is going to pay. Apportion. We are going to apportion value. We have 3 choices: 1) Keep it all to ourselves the value created (P = V) 2) I give all the value I created to you (P = C) 3) I share the apportionment with you (P is between C and V) -When will P > V? When my product is be rare, valuable, and cannot be imitated. -4 building blocks of sustainable competitive advantage: Efficiency, Quality, Innovation, and Customer Responsiveness

-If I want to increase or maintain competitive advantage, I have to be profitable. -Efficiency helps me lower costs (how do I make more with less?) -2 types of R&D: Product R&D and Process R&D -Process R&D – helps lower costs – efficiency -Product R&D – allows them to charge a higher price -Quality can lead to both higher and lower unit prices.

-The Value Chain

-Primary activities  Line activities – what we think of when we are a manufacturer. -Support activities  -Non-financial controls  match goals to performance – goals come from traditional functional strategy. -Input-based controls  -Process-based controls  production, market -Output-based controls  in retail they sell more in existing stores

-Competencies are what others don’t have -Competencies help to enhance building blocks

10/24/17 – Review for Exam -50 items – T/F -Chapters 1,2,3,5 -Skim chapters twice – take notes on order of things

11/2/17 – Workshop (Guest Speaker) -Effective PowerPoint Slide Features: -Contrast between text and background (Audience Needs: If I can’t read, then I can’t listen) -Not too much information/text (Audience Needs: controlling their role of listening) -Include sources/citations and visuals (ex: graphs) (Audience Needs: demonstrates authority/professionalism, demonstrates research and value of evidence) -Use bulletpoints -Consistency of formatting (Audience Needs: legibility) -Strong, clear organization/sequence (Audience Needs: to keep audience able to follow) -“One story per slide” -Colorful -Numbers that matter the most are called out (visual does the job of data better [emphasis]) -“Progress Indicator”/Schematic (orients in larger whole) -Clear titles (emphasizes ideas)...