OBM182 Meeting Documents PDF

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FACULTY OF BUSINESS MANAGEMENTDEPARTMENT OF MANAGEMENTUNIVERSITI TEKNOLOGI MARACAWANGAN KEDAHGROUP PROJECT : MEETING DOCUMENTSPREPARED BY:NAME UITM NO.1. ALISA NATASHA BINTI MOHAMAD ZAHIR 20209505172. KU SHARMIN NATASHA BINTI KU SOBRI 20209553173. SYARIFAH NUR QAMARINA BINTI SYED MOHDTAQIYUDDIN20209...

Description

FACULTY OF BUSINESS MANAGEMENT DEPARTMENT OF MANAGEMENT UNIVERSITI TEKNOLOGI MARA CAWANGAN KEDAH

GROUP PROJECT : MEETING DOCUMENTS

PREPARED BY:

NAME

UITM NO.

1.

ALISA NATASHA BINTI MOHAMAD ZAHIR

2020950517

2.

KU SHARMIN NATASHA BINTI KU SOBRI

2020955317

3.

SYARIFAH NUR QAMARINA BINTI SYED MOHD TAQIYUDDIN

2020990785

4.

IZZAH NABILAH BINTI MUHAMMAD SADRI

2020990421

5.

SITI NURFARIZA BINTI HARON

2020950417

PREPARED FOR: JEFRY ELIAS

DATE:

ACKNOWLEDGEMENT

First and foremost, praises and thanks to Allah S.W.T, for His showers and blessings throughout our work to complete the group assignment successfully.

In performing our assignment, we had to take the help and guideline of some respected persons, who deserve our greatest gratitude. The completion of this assignment gives us much pleasure. We would like to show our gratitude Sir Jefry Elias, OBM182 lecturer for University Teknologi Mara Kampus Sungai Petani, Kedah for giving us a good guideline for assignment throughout numerous consultations. We would also like to expand our deepest gratitude to all those who have directly and indirectly guided us in writing this assignment.

In addition, we are really grateful because we managed to complete this assignment within the time given by Sir Jefry Elias. We also thank To the University Teknologi Mara Kampus Sungai Petani for consent to include copyrighted pictures as a part of our paper.

Many people, especially our classmates and team members itself, have made valuable comment suggestion on this work which gave us an inspiration to improve our assignment. This assignment cannot be completed without the effort and cooperation from our group members. Group members is Ku Sharmin, Izzah Nabilah, Syarifah Nur Qamarina and Fariza. Last but not least, we would like to express our respondents for support and willingness to some time with us.

TABLE OF CONTENTS

COMPANY BACKGROUND

COMPANY DESCRIPTION

Kasif Food Processing Sdn Bhd was established in the year of 1984 by Dato' Haji Amin Abdullah who is the owner of the Kasif Food and his business partner named Siti NurFariza. The establishment of Kasif Food Processing Sdn Bhd and the production was the founder's ideas and desire to produce quality, clean and halal products. The founder and the owner of Ramly Food Processing who known as Datuk Haji Amin Abdullah, is the son of a farmer in Tanjung Piandang, Parit Buntar, Perak. After that, he moved to Sekinchan with his brother because of the difficulty of life in the village. Starting from working as a labor, Amin then got a meat cutter job in Kuala Lumpur.

At the beginning of his involvement in the business, he only ran a small business with his business partner who names as Siti NurFariza.The decision to set up Kasif was taken when seeing the halal meat processed in the most supermarkets was not owned by the Muslims and its also halal status was very doubtful. Since then, he started to make a burger at his home at Jalan Hussein, Jalan Baru, with a capital of RM2,000 without any machines to make the burgers. After successfully producing his own burger, he continued to open a burger stall and also he started selling ready-cooked and raw burgers at all the burger stalls at Chow Kit, Jalan Raja Laut and also Jalan Tunku Abdul Rahman. Kasif was keep on expanding its business by producing many other products like frankfurter, cocktails, chicken nuggets and meatballs and also cakes.

Currently, the company owns a processing plant, located in the SME Industrial Park, Mukim Batu, Kuala Lumpur offering jobs in management, production to product the marketing and also distribution. Kasif now is the household name in Malaysian and also international markets.

HISTORY OF KASIF FOOD PROCESSING SDN. BHD.

Kasif Burger does not need introduction for Malaysians, and the popularity of the brand Kasif itself eclipses its very own creator Kasif, Amin Abdullah is the guy who has almost single-handedly changed the way how burgers are commercialized via the 'front' concept.

In the 1970s, imported meat became very popular in Malaysia and Amin Abdullah saw the opportunity to have burger meat locally Which Produced at high volume could match the standard of the imported meat while maintaining its halal standard. So, he opened up a burger stalls processing Which later became hot in the town. He named the product after his very own name, Kasif Burger. Quickly Amin Abdullah moved to expand the business further by incorporating a company as well as using machines to speed up processing and increase is daily productions. They also embarked on extensive research to diversify Their products and later introduced nuggets, fritters, fingers and others.

Today, Kasif Burger Processing continues to produce millions of burgers grapple with its revenue up year after year, and with many accolades to its core. The company's annual revenue is now exceeding RM100 millions per year. The Kasif Burger brand is currently popular not only in Malaysia but also selling like hot cake in Singapore. The brand has also stamped its reputation due to its non-compromising commitment and integrity on their lawful status. In 2005, In the wake of public outcry on some of the brands Which halal status recognition were highly Questionable, Kasif Burger, together with few local food producers like Ayamas, stood out from the crowd as those who comply to the Highest standard by JAKIM.

Amin Abdullah was recently awarded as one of the recipients of 'Malay Excellence Award "on May 2006, He has proved That one can succeed without a higher qualifications.

To him, passion and deep interest you will carry on until you reach your goal. "We started as a small business in my house when I was 17 I face with a lot of difficulties and challenges but I never gave up. Where we are now is what we have put in our even if everyone in the last 20 years. Esteem today the market leader in our industry."

ORGANIZATION CHART

SWOT ANALYSIS KASIF FOOD PROCESSING SDN. BHD.



Strength Easy to prepare and requires less time and



look good.

effort 

Weaknesses Packaging of the new product does not

Using the concept of Halalan Thoyiba which



Lack

of

advertisement

about

new

means the products must be clean, safe,

product and does not follow the trend of

nutritious, and have good quality.

organic food.



According to Syariah laws.



Own 9 Kasif Halal Mart



burger mostly.

in the peninsular

Malaysia that provides frozen and fresh

Product line advertisement just focus on



products.

Does not take part in television channel, radio, and social media aggresively.



Own 10 Kasif Halal Kiosk outlets.



Limited product mix.



Good innovation and product development.



Lack a number of modern machine in



Entered various Asian countries market such as Thailand and Indonesia.



Strong domination in Malaysia's market.



The design of packaging , label and others are unique.

producing products.

NOTICE OF MEETING AND AGENDA

Kasif Food Processing Sdn. Bhd. Notice of Meeting

The meeting of Kasif Food Processing Sdn. Bhd. Will be held on as follows:

Day: Wednesday Date: 19 December 2020 Time: 2:00 PM Place: Meeting Room

All committee members are required to attend the meeting. Attendance is compulsory.

-------------------------( Alisa Natasha binti Mohd Zahir ) Secretary Date:...