Title | Operation alization table |
---|---|
Author | Pasindu Liyanage |
Course | Finance |
Institution | Deakin University |
Pages | 3 |
File Size | 144.3 KB |
File Type | |
Total Downloads | 92 |
Total Views | 137 |
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Operationalization Table
Concept Visual
Variable
Indicator
Measurement
Source
Window
Likert Scale
5 Scale
Preeti Patil, Ramesh
Merchandisin
Display
1 to 5
Agadi (2016).
( Part B
Impact of Visual
Questions
Merchandising on
7,8,9,10)
Young Customers’
g
( Independent
Apparel Impulse
Variable)
Buying Behavior. International Journal of Advancement in Engineering Technology, Management & Applied Science, 3, Mannequin
Likert Scale
Display
5 Scale
192-196. Preeti Patil, Ramesh
1 to 5
Agadi (2016).
( Part B
Impact of Visual
Questions
Merchandising on
11,12,13,14)
Young Customers’ Apparel Impulse Buying Behavior. International Journal of Advancement in Engineering Technology, Management & Applied Science, 3, 192-196.
Store Layout
Likert Scale
5 Scale
Pradeep Randiwela,
1 to 5
Wanninayake,
( Part B
W.M.C.B(2007)
Questions
Impact of Visual
15,16,17,18,19)
Merchandisng on Consumer Store Choice decisions in Srilanka Supermarkets – 7th Global Conference on business & Economics ISBN -978-9742114-9-7
Promotional
Likert Scale
Signage
5 Scale
Preeti Patil, Ramesh
1 to 5
Agadi (2016).
( Part B
Impact of Visual
Questions
Merchandising on
20,21,22,23)
Young Customers’ Apparel Impulse Buying Behavior. International Journal of Advancement in Engineering Technology, Management & Applied Science, 3,
5 Scale
192-196. Preeti Patil, Ramesh
Impulse
1 to 5
Agadi (2016).
Buying
( Part C
Impact of Visual
Behavior
Questions
Merchandising on
24,25,26,27,28)
Young Customers’
Consumer
Likert Scale
( Dependent
Apparel Impulse
Variable)
Buying Behavior. International Journal of Advancement in Engineering Technology, Management & Applied Science, 3, 192-196....