Operations Syllabus dot points PDF

Title Operations Syllabus dot points
Author Jay Baldwin
Course Business Studies
Institution Higher School Certificate (New South Wales)
Pages 24
File Size 932 KB
File Type PDF
Total Downloads 59
Total Views 170

Summary

Comprehensive syllabus dot points for operations...


Description

HSC BUSINESS STUDIES TOPIC 1: OPERATIONS ROLE OF OPERATIONS MANAGEMENT -

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Operations is a key business function where by transformed and transforming inputs are used in the production process to be transformed into either a final or intermediate product. This process involves the transformation and value adding to these resources. o Applies to manufacturing and services sector Operations is an intrinsic aspect of business processes and is interdependent to all other business functions Operations- Inputs and outputs o Inputs  Transformed: Itself is changed, ie ( raw materials, information, customers feedback)  Transforming: Facilitates change ie, ( Facilities including, HR, capital machinery)

Strategic role of operations management - Strategic: Affecting all key business operations (BIG PICTURE) - As all aspects of a business incur cost but not all directly generate revenue, different parts of a business are divided into profit and cost centres o Profit centres: Aspects of the business that directly source income o Cost centres: Those that do not directly source income but incur cost o The operations function is a cost centre and thus a strategic aspect of management in operations is cost management - Cost leadership in the operations function o Involves operations managers aiming to have the lowest costs and be the most price competitive in the market while still being profitable. o Must balance cost and quality o Economies of scale – cost advantages that can be created due to an increase in scale of business operations - Product Differentiation

Involves distinguishing products from competitors in the market through different methods o Standardisation involves making products homogenous or identical Goods and services in different industries - Standardised goods: Those that are mass produced o Uniform in quality, meet a predetermined quality - Customised goods: Varied according to the demand of customers o Market focus rather than production process o Usually cost more due to increased effort in production process - Layout of operational processes depends on whether products are undifferentiated or not - Final goods and services o Perishable goods: goods with a short life span and are consumed quickly (foods)  High standards of quality  Quick distribution time  Appropriate packaging and appropriate production and distribution climate o Non- perishable goods: More durable goods that last longer - Intermediate goods o Goods that become inputs into further processing in another function o Final or intermediate goods depend on whether the product is purchased for consumption or retail - Services in different industries o Fast food industry standardises services o Accounting, dental, medical legal and other services are usually customized o Self service Interdependence with other key business functions - Interdependence: Mutual dependence that the key business functions have with one another - Must work together for the business to function effectively as a whole - Operations o Production - Marketing o Meeting the needs and wants of consumers through provision of products at prices that the market is prepared to pay - Finance o The function concerned with recording and summarising financial transactions and interactions into reports - Human Resources o Deal with the people the business employs and the issues arising from their employment o





INFLUENCES



Globalisation - Definition: The removal of barriers trade between nations

Involves an increased integration between economies and the transfer of resources including capital. Labour, intellectual capital, financial resources and technology - Provides an increased source of market opportunities but also increases competition - Globalisation and operations management o Large businesses are increasingly accommodating to the global market due to its increased market opportunity o Features businesses need to accommodate for to target global markets  Choice of location for manufacturing facilities  Product design  Management of quality  Logistics and inventory management process o Markets:  European  North American  Middle east and Africa  South American  North Asian  South Asian and Oceania o Supply chain management (SCM) and the global web  Supply chain: The range of suppliers a business has and the relationship with these suppliers  Must be predictable and reliable supply chain that is responsive to the change in demand by business  Integration of multiple suppliers for international businesses is sometimes called a global web  Depending on the proximity of the suppliers in the global web, businesses may opt to create the centre of operation processes near these suppliers Technology - Design, construction and/or application of innovative devices, methods and machinery upon processes - Technology can be seen not only as devices but also enabling processes and applications o Technology and operations management -





Technologies can be applied to and integrated with processes in operations





Quality expectations - Expectation of Quality - ‘The totality of features and characteristics of products that that bears its ability to satisfy stated or implied needs’ - In business, quality must be specific to how well designed, made and functional products are + overall degree of competence with which services are organised and delivered - Quality expectations and operations management o The expectations that people have of businesses determine the way that products are designed, created and delivered to customers. o Operations must follow particular procedures to meet the minimum

expected standard Cost-based competition - Derived by determining by the breakeven point and applying strategies to have a cost advantage over competitors - Cost based competition realises prices cannot keep increasing; thus reducing prices can be a more effective way to maximise profitability - Mass customisation enables cost based competition even when products are differentiated rather than standardised e.g (coke vanilla) o Turns into a standardised product (don't mention in essay) - Cost based competition and operations management o Cost based competition occurs when businesses employ cost leadership approaches to operations o Focus on keeping costs to a minimum while maintaining profit margins o Fixed costs: Costs that are not dependent on the level of operating activity in a business

Variable costs: Costs that vary in direct relationship to the levels operating activity of a business Government policies - Political decisions affect management of businesses - Taxation rates, required materials handling practices, OHS Legal Regulation - Compliance cost: Expenses associated with meeting legal requirements - Legal regulation and operations management o Work health and safety (WHS) o Training and development o Fair work + anti discrimination laws o Environmental protection o Public health Environmental stability - Sustainable use of renewable resources - Reduction in the use of non-renewable assets - Precautionary principle: Where environmental impacts are uncertain, businesses take actions least likely to cause the environment harm - Environmental sustainability and operations management o Environmental sustainability is an important part of business planning and practice due to business image and ethical reasons Corporate social responsibility (CSR) - Open and accountable business actions based on respect for the greater community - Involves with businesses going further than just complying with laws and regulations - Operations management must not only look to achieve profitability but also reflect the community concerns and social expectations - The difference between legal compliance and ethical responsibility o Legal requirements require businesses to follow them by law, Ethical responsibility expects this as well as going further to follow the ‘spirit’ of the law o As businesses are going further than compliance costs, expenses are increased even more showing that businesses value something more than profit maximisation o Legal compliance and business operations:  Labour law compliance (minimum wage, award wages, working hours, breaks etc)  Environmental and public health compliance (illegal dumping, waste disposal, hygiene)  Licencing requirements (training, zoning, disclosure restrictions)  Taxation (levies, duties, superannuation)  Trade practices and fair market dealings (fair trade)  Migration laws for skilled labour o









Financial and accounting regulations  Fiduciary: Person in position of financial trust with respect to others money  Corporations law (Duties of those in responsible positions in corporations)  Human rights o Outsourcing  Outsourcing: Contracting out business functions involving the use of third part business specialists  To reduce the compliance costs of the above regulations, businesses will employ outsourcing to reduce costs  Onshore and offshore outsourcing  Used to lower compliance costs by employing in areas with less regulation than their own (raises ethical questions)  Sometimes breaches of compliance is blamed on the party contracted and not the contractor o Ethical Responsibility  Sometimes ethical decisions may be unclear and businesses may confer with interest groups or follow guidelines set by international bodies  ILO (International Labour Organization)  Raises matters of importance to workplaces and employee rights at annual meetings Environmental sustainability and social responsibility o Economic growth should not be pursued at the cost of polluting the environment o Growing consumer expectation for businesses to be environmentally friendly  Adopt greenhouse reduction methods  Encourage the development of long term sustainability strategies o Socially responsible business aims to: Expand the business as well as providing for the greater good of society 

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PROCESSES



Inputs - Resources used in the production process - Common Direct Inputs o Labour  Human effort, mental and physical that is expended in the production process o Energy

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 Energy, in the form of electricity or fuels Raw materials  The basic component for manufactured goods Machinery and technology  Capital  Required for transforming raw inputs into final or intermediary goods  Capital-labour substation: The process over time of capital intensive production processes taking over labour ones. (automation)

Transformed resources (transformed inputs) o Inputs that are changed or converted in the operations process; transformed by the production process (materials, information, customers) o Materials  Raw materials  Intermediate goods: Goods manufactured to be used in further manufacturing or processing o Information  Knowledge gained from research, investigation which increases understanding  External info o Info that is from independent sources (Government reports, academic articles, comparative studies etc)  Internal info o Comes from within the business and includes financial reports o Key performance indicators (KPI’s)- lead times, inventory turnover rates, production data o Customers  Generally thought of as being relevant outputs not inputs

Customers become transformed resources when their choices shape inputs  Customer relationship management (CRM) programs refer to programs that involve maintaining good customer contact - Transforming resources (transforming inputs) o Inputs that carry out the transformation process o Enable the change and value adding to occur o Human resources  As labour is said to be the most important resource in a business, maintaining productive and efficient workers is an important task for HR and can determine the success of the transformation and value adding process  Attracting, retaining and motivating staff o Facilities  Plant (factory or office) and machinery used in the operations process  Major decisions include:  Whether facilities should be located in 1 or two large sites or multiple smaller ones  Zoning restrictions  Special conditions (energy, water)  Efficient plant design  Optimum layout Transformation process - Transformation processes and value adding o The additional cost incurred by the production process adds value on top of the initial costs of the products o As inputs are added and processed into final goods for consumption, value is added o In the services sector value is added through knowledge, skills and expertise o The expense leads to the creation of value (cost is often related to value) - The influence of volume, variety, variation in demand and visibility (customer contract) VVVV o Key aspect to operations processes is how much  How much to make  How much variation – what range of outputs  How much variation in demand will there be and how quickly can the operations processes respond to changes in demand  How much customer contact should there be and what role should it have on transformation processes o The influence of volume  Volume: how much of a product is made  Volume flexibility refers to how quickly the production process can adapt to increases and decreases in demand 



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 Essential to managing lead times (the time it takes for an order to be fulfilled from the moment it is made) o Influence of variety  The mix of products (or services) through the transformation process is called mix flexibility  Product range or variety of choice  The greater the variety, the more operations process needs to allow for variationw o The influence of variation in demand  Increase in demand requires increased inputs from suppliers, increased HR, increased energy us and increased use of capital and tech  Maybe be difficult to meet due to  Suppliers cannot supply quick enough  Labour shortage or shortage in skills  Capital shortages or failure  Energy and water requirements  Predicting demand  Businesses try to predict changes in demand so that operations processes can be adjusted accordingly (e.g Christmas, public holidays) o The influence of visibility (customer contact)  Customer feedback can directly affect transformation processes  E.g surveys, interviews, warranty claims, letters, online forums or word of mouth Sequencing and scheduling – Gantt charts, critical path and analysis o Sequencing and scheduling assist with organisation of the transformation process o Gantt charts  Plans the amount each task will take over a period of time schedule



Force the manager to plan the steps needed to complete a task and specify the time required for each task

Critical path analysis (CPA)  Shows what tasks need to be done, how long they take and what order is necessary to complete those tasks  Critical path is the shortest length of time it takes to complete all tasks  Non-critical path is the path where some processes can be done simultaneously  Allows managers to see what order activities need to be done as well as what tasks can be done at the same time Technology, Task Design and process layout o Technology  Office technology  Increases workplace productivity, allowing more tasks to be completed in less time  Allows workers to work from a great distance from the office  Telecommute – work from home  Manufacturing technology  CAD (Computer-aided design), CAM (computer-aided manufacturing), CIM (Computer intergraded technologies) RIM (Rapid Manufacturing)  CAD is software that allows businesses to create product possibilities from a series of input parameters  Generates 3D designs  CAM is software that allow the manufacturing process to become computer controlled  Robotics: specialised form of technology capable of complex tasks  Allows transformation processes to be very high quality, consistently high standard, efficient and minimise waste  Robots are used in engineering and specialised research as well as assembly line work  Allow a degree of precision that human labour cannot as well as work in dangerous jobs that humans cannot o Task design  Classifying job activities in ways that make it easy for employees to successfully complete o

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Appropriate workers need to be used to best fit the task design: Task designJob descriptionPerson specificationRecruitment Selection  Skills audit: A formal process of identifying the present level of skilling in a business’s workforce and any skill shortfalls that need to be added through recruitment or upskilling Workplace layout: Process layout, product layout, fixed position layout  The layout of factors contributing the production process will depend on the type of manufacturing operations or services performed by the business  Process layout: Arrangement of machines such that the machines and equipment are grouped together by function they perform.  Process production: high variety, low volume production (each product has a different sequence of production)  Product layout: Equipment arranged to match sequence of production  Product production (mass production) Most common type of layout for this is assembly line  Fixed position layout: Where the production takes place in one geographical location due to the size/weight/bulk of the project  Project Production: Layout requirements for large scale production (infrastructure) 

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Office layout: Enable work to be performed efficiently  Usually revolves around workstations Monitoring, control and improvement o Monitoring  Process of measuring actual performance vs planned performance  Involves measuring all aspects of operations, from SCM and use of inputs through to transformation processes and outputs  Usually measures KPI’s (key performance indicators) o Control  Control occurs when KPI’s are assessed against 

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predetermined targets and corrective action is taken if required  Compares what is intended to happen vs what actually happens  Operations managers should have strict controls over operations and should take corrective actions if requirements are not met or if problems arise o Improvement  Systematic reduction of inefficiencies and wastage, poor work processes and elimination of bottlenecks.  Bottleneck: One aspect of the operation process that slows down the overall production speeds  Continuous improvement  Ongoing commitment to achieving perfection  Kaizen: Japanese saying meaning continuous improvement which is the motto for Toyota Outputs o The final good or service delivered or provided to the consumer o Previous distinction between service and manufacturing operations but in many cases businesses will carry out both.  Mazda Australia separates its vehicle manufacturing operations from its customer service operation o Customer service  Inputs, transformation processes and outputs are all aimed at meeting or exceeding customer expectations  This is customer service and refers to how well a business meets and exceeds the expectations of customers in all aspects of operations  Businesses that provide superior customer service can  Charge an average of 10% more for the same goods and services  Grow twice as fast as their competitors  Increase their market share and profits  Must go above and beyond – exceeding customer expectations o Warranties  A promise by a business that, given a period of time, they will rectify and flaws in a product that arise due to an issue with the transformation process  A good way to measure customer service is the amount of warranty claims – the more claims usually means the more flaws in the production process

STRATEGIES 

Performance objectives (KPI’s) - Quality o Quality of design  Consumer preference  Design determines the inputs and transformation process  Quality vs Cost o Quality of conformance  How well the product meets the standard of a prescribed design with certain specifications  Conformance (complian...


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