Pestel Analysis of European airline industry PDF

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PESTEL Analysis for the European Airline Industry Political   

Opening up of the European Market Policy of favoring local airlines in terms of better airport deals Tight policy regulation on the operation airlines putting more power in the consumer’s hands

Economic    

Fluctuation in oil prices Global economic slowdown Competition from low cost carriers Declining passenger traffic due to shrinking household income post-pandemic

Social    

Increased travel lifestyle of millennials Increased Migration More environmentally aware customers Instant gratification of millennials expecting a high level of customer service

Technological  

Introduction due to increase demand from millennials of digital channels for distribution and marketing Energy savings and global C0 2 emissions

Environmental  

More environmentally aware customers forcing airlines to consider ‘green flying’ Customers closely monitoring and scrutinizing airline’s CSR initiatives.

Legal   

Brexit and legal implications for both UK airlines and other European airlines Increase in lawsuits More intense scrutinization from regulators...