Pestel analysis spotify PDF

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PESTLE ANALYSIS...

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P.E.S.T.E.L Analysis Spotify Spotify is a Sweden company founded in Stockholm 2006 by Daniel Ek and Martin Lorentson. The first international launch was in England 2006. Since Then, Spotify is available on the five continents and in 99 countries. With 130 million subscribers, Spotify has over 50 million songs and 700 thousand podcasts. Nowadays Spotify is one of the biggest branch companies alongside Apple music and Amazon music. Political: Spotify is available in 99 countries. It is a company that add 40 thousand new songs everyday and have to deal with different copyright different laws. The Music Modernization Act (MMA) signed in October 2018 by Donald Trump. Basically, MMA ensure that artists receive rights for songs recorded before 1972. Economic: Spotify registered a total revenue in 2019 of 7.44 Billion dollars. Demonstrating a growth of 29% when compared to 2018. Social: Annually Spotify increased 30% the number of premium subscribers from 2019 to 2020. Proposes to offer a large catalog of song and podcasts for an affordable price. Also has the free subscription that that has an amount of 286 million of people. Technological: Spotify is one of the most innovative companies. Increasingly people are allowed to listen their favorite music any time. Also, Spotify gives opportunity to new artists to upload their songs in the app and instantly be recognized worldwide. Legal: As mentioned before, Spotify is available in all 5 continents. One curiosity is that some countries had to change tax rules to include streaming services. Environmental: With the rise of streaming services. Record sales decrease, using fewer natural resources....