Spotify Competitor Analysis PDF

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BERRU YURTGÜL 1733098 SECTION 2

SPOTI FYCOMPETI TI VEANALYSI S Sp o t i f yi sad i g i t a lmu s i c ,p o dc a s t ,a ndv i de os t r e a mi n gs e r v i c et h a tg i v e sy o u a c c e s st omi l l i o nso fs o n g sa n do t h e rc o n t e n tf r o ma r t i s t sa l lo v e rt h ewo r l d . Ba s i cf u n c t i on ss u c ha sp l a y i n gmus i ca r et o t a l l yf r e e ,b uty ouc a na l s oc ho o s et o u p gr a d et oSpo t i f yPr e mi u m Ei t h e rwa y . Sp o t i f yi sa v a i l a b l ea c r o s sar a n g eo fd e v i c e s ,i nc l u d i n gc o mp u t e r s ,p h on e s , t a b l e t s ,s pe a k e r s ,TVs ,a n dc a r s ,a n dy ouc a ne a s i l yt r a ns i t i o nf r o mo n et o a no t h e rwi t hSpo t i f yc o n ne c t .

I nt hi sa s s i g n me nt ,o u ra i mt oa na l y z eSpo t i f y ’ sc o mp e t i t o r s ,this is a crucial part of the research and planning phase for firms who wish to improve their business. Competitive analyses allow companies to view their competitors’ offerings in direct comparison to theirs.

First step of our assignment is to examine potential competitors of Spotify. Spotify’s main function is providing millions of music to their subscribers. Now, we need to think other vehicles that providing music system. First things that comes to mind is Radio, TV, Vinyl Records, Concerts.

If we list, necessary assets and capabilities of Spotify, we can examine the biggest differences between the competitors of Spotify.

h en e e dso fmu s i cc o ns ume r sh a v ede v e l o pe ddr a s t i c a l l ys i n c et h e Fi r s to fa l l ,t g r o wt ho ft h ei nt e r n e t ,t h epo p ul a r i t yo fs ma r t p h on e sa ndmu s i cs t r e a mi n g s e r v i c e s .Pr e v i o u st i me s ,pe op l ewh ol o v e sl i s t e n i n gt omu s i cmus tt ou s et h e i r t e l e v i s i o n s ,r a d i o so rv i n y lr e c or d st or e a c hi t . Theo t h e ro p t i onwa sg oi n gt o

c o nc e r t swh i c hi sh a r dt oa c c e s s .Bu tt od a y ,t ha nk st ot e c h no l o gy ,a l mos te v e r y p e r s onh a st h e i rs ma r t p h o ne sa n dt h e yc a nu s ed i g i t a lmu s i cs t r e a mi n gs e r v i c e e v e r y wh e r et h e yg o .Bu ti nt h eol dt i me s ,pe op l el i s t e nt omu s i co n l ywh e nt h e y we r ea tt h e i rh ome s ,a tt h e i rc a r s ,o ron l yi nt h ec on c e r ta r e a s .Re a c h i n g a n y wh e r et h emu s i ce a s i l y ,i sb i g g e s tp o we ro ft h eSp o t i f ywh e nwec o mp a r ei t t oi t sr i v a l s .

Se c o nd l y ,t h a n kst od i g i t a lmu s i cs t r e a mi n gs e r v i c e s ,pe op l ec a nr e a c hmi l l i o n s o fmu s i ci nf o urs e c o nd s .Th e yc a nwr i t ewh a t e v e rt h e yl i k et ot h es e a r c hb o t t o m, t h e nt h e yc a nr e a c hmi l l i o n so fs on g s .Buti nt e l e vi s i o n,r a di ot h i si sh a r dt od o t h e yn e e dt ol i s t e nwh a tt e l e v i s i o na ndr a di od e c i d e st op l a y .Al s o ,Sp o t i f ygi v e s u st oma ki n gs o mea l b umsa n ds h a r ei tt oo urf r i e n d sv i ao t h e rs oc i a lp l a t f or ms .

La s t l y ,mo s to ft h ed i gi t a lmu s i cs t r e a mi n gs e r v i c e se s p e c i a l l ySpo t i f yi s a v a i l a b l et ou s i n gi nd i ffe r e n td e v i c e sl i k et e l e vi s i o ns ,c o mp ut e r s ,c a r s .Th i si sa n a d v a nt a g et ou s ei t .Tha nk st ot hi s ,Spo t i f yi sg i v i n gbr o a ds e r v i c e st h a ni t s c o mp e t i t o r s .

Buti fwer a n kt hec o mp e t i t o r sa c c o r d i n gt ot he i ri n t e ns i t y ,Ra di oi smu c hc l os e r t oSpo t i f ya c c o r d i n gt oi t sa c c e s s i b i l i t y .Pe o p l ec a nr e a c hr a d i ovi at h e i rc a r sa nd s ma r t p ho n e s .Al s o ,t h e r ea r es e v e r a lc h a n ne l st he r e f o r ep e op l ec a nr e a c hs o ma n ys on g s ,bu tt h e yc a nn o td e c i d ewh a tt ol i s t e ni st hed i ffe r e n c ef r o mt h e Sp o t i f y .Th a nT e l e v i s i o nf o l l o wsr a di obe c a u s et he r ea r es e v e r a lc ha nn e l s t h e r e f o r es e v e r a ls o n g sr e a d yt ol i s t e nwh e nwec o mp a r ei tt ov i n y lr e c o r d sa n d c o nc e r t s .Af t e rt h a t , Vi n y lr e c o r d sf o l l o wsi tb u tn o wa da y si t sc o s t l yt or e a c h a l b u msa n dbu y i n gt he s ee q u i p me n t s .Wec a na d dt h ec o nc e r t st h ev e r yl a s t b e c a u s ei t sa l s ot i mec o ns umi n ga n dpe o pl ec a nl i s t e no n l yo n es i n g e r ’ ss on g .

REFRENCES: h t t p s : / / s up p or t . s p o t i f y . c o m/ i s / u s i n g_ s po t i f y/ t he _b a s i c s / wh a t i s s po t i f y/ h t t p s : / / www. c a mp a i g n c r e a t o r s . c om/ b l o g / c omp e t i t i v e a na l y s i s be n e f i t s / h t t p : / / www. b l o g s 2 0 17 . b u p r o j e c t s . u k / z o e s a u n de r s on / 2 0 1 7/ 1 2/ 13 / t h e p o we r o f n e ws t r e a mi n g pl a t f o r ms /...