Planning for quality and productivity a nissan case study group 3 bsbm311 PDF

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QUALITY MANAGEMENT...

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PLANNING FOR QUALITY AND PRODUCTIVITY (A NISSAN CASE STUDY)

Introduction Nissan Motor Manufacturing UK Limited (NMUK) is the UK's largest car manufacturing plant which is located near Sunderland. In terms of the number of cars produced annually for every person employed, it has been Europe's most productive car plant for the past seven years. This achievement is no accident. It was designed and planned..

1. Enumerate and describe, with examples, which critical components of total quality management did Nissan use in its operations. -

Cost Leadership – the objective of this strategy is to become the lowest cost producer in the industry. This strategy is usually associated with large scale businesses offering standard products with relatively little differentiation that perfectly acceptable to the majority of customers. By lowering the cost and still maintain a competitive quality it can bring in more profit to company. It can be also use for a competitive advantage. Nissan is a perfect example, producing products that have a high quality with a cheaper price. Polishing every detail, Nissan assures its consumer that their products are worth it to buy.

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Design – effective product strategy requires selecting, designing, and defining a product and the operations manager must build a product develop system that has the ability to conceive. Nissan operates other UK sites and this one’s main focus is on design; Nissan Design Europe (NDE) supports design teams responsible for aspects such as color and trim design, digital design, modeling, design strategy, and communications.

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Just-in-time management (JIT) – a management system wherein the material or the product are produced and acquired just a few hours before they are put to use. The success of JIT depends on how the company manages their suppliers. Nissan motor has JIT system where they produced specific vehicles and other components right just in time, to meet the demands for them.

2. Research on Nissan’s vision and mission. How did they incorporate these in the company? -

Nissan’s vision: Enriching people’s lives, building trust with our employees, customer dealers, partners, shareholders, and the world at large.

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Nissan’s mission: To provide unique and innovative automotive products and services that deliver superior measurable values to all stakeholders in alliance with Renault.

3. What are the core values that can be seen in Nissan’s total quality management? Use examples to defend your answers. -

Safety Technologies – Nissan aims to have the number of fatal and serious injuries from accident. The vehicle activates various barriers according to circumstances, from normal driving to post accident, to provide continuous support against dangerous situation.

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Education – educating and training their employees.

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Consistency – TQM making customers satisfaction top priority. Given this goal, everything the organization and its people do is focused on creating high quality.

4. Describe how Nissan used just in time management to ensure quality in its products. -

Nissan used just in time management to ensure the quality in its products by aiming to primarily lessen flow times within production as well as the response times from the suppliers, and to customers by initially gathering assembled parts before they come up to the production. Vehicles that have been taken by

customers including its ingredients are produced just-in-time the particular vehicle is being demanded. Furthermore, other components such as rear-view mirrors, head-lights, radiator supports, bumpers, fenders, doors, hoods, step bumpers and other internal car device can be established with the least amount of money and minimum amount of development or work-in-progress. 5. Based on the case, how does Nissan define quality? -

For team building, Nissan aims to be recognized by customers as a brand with top-level quality. Nissan listens to customers and reflects their feedback in every process throughout the company in its pursuit of customer satisfaction. Quality is a means of displaying how successfully Nissan interacts with its customers and exceeds customer expectations as well as bringing out the best in both people and machines.

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