Potbelly Sandwich Case Study by Sarah Spanbauer PDF

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Potbelly Sandwich Case Study by Sarah Spanbauer 1) Potbelly’s strategies relies not just solely on the sandwich but rather sell an experience to its customers. They offer experiences within their restaurants by maintaining friendly service, a great atmosphere, and live music, antique fixtures and a rustic homey environment. They assure their customers that these sandwiches are made from top quality ingredients. Furthermore, Potbelly Sandwiches Works utilizes the product development strategies by offering products like soups, shakes, and smoothies along with their sandwiches. These variety of foods are reasonably priced which gives them a competitive edge in the market of restaurants. 2) Potbelly’s positioning strategy gives a quite refreshing quality, reasonable price product and establishing a fun-filled friendly atmosphere. They are able to produce sandwiches with quality ingredients while they are only priced at $3.79. Potbelly is quite known for their rustic fixtures and vintage memorabilia that creates a homey aura for others. In addition, there are not many restaurants that offer similar services within its atmosphere. 3) I strongly believe that it will be difficult to maintain revenue growth solely through price increase in a very highly competitive fast-casual food business, which defines itself by promoting high-quality food at affordable prices. In order to gradually sustain revenue growth, it will be essential to create the demand for entrees ordered must increase as well as maintaining reasonable prices. Potbelly must aggressively maintains its price competitiveness with its larger competitors including Panera Bread. Potbelly needs help from a large bank that can provide further incentives to keep its finances in order to allow them to expand so that many people will be able to go to Potbelly’s in the future and potentially build new chains across the United States. I think that Potbelly wants represent itself as having a healthy asset base to protect against sudden economic shocks like recessions and other things that may affect them. Overall, they are carefullly making wise decisions because in the fast casual dining market that already allows many companies with recognizable brand names to have the advantage;therefore, making it difficult for new entrants like Potbelly to flourish and compete on a price....