Presentation - Zusammenfassung Englisch für Wirtschaftsinformatiker PDF

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Summary

Wintersemester 2017/18

Prof: Bernd Kleinheyer
...

Description

Master in Digital Transformation of Corporate Business #keepITdigital by Ferhat Koca, Tom Kintzel, Marius Thiemann, Darius Panteli and Björn van Delden

Agenda ●

Introduction ○

Target Group

○

Master in Digital Transformation of Corporate Business

●

Methodology

●

Results ○

Reddit

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Facebook

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Example part of the marketing strategy

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Advantages of our marketing strategy

●

Conclusion

Introduction

Introduction

Target Group

● good IT Skills ● good English ● different countries

Master in Digital Transformation of Corporate Business

● Internationality

● No tuition fees

Methodology

Methodology

● Approach ● Tools ● Review

Results

11 Channels were compared in a benchmark

Results

Facebook

Reddit

Twitter

YouTube

WhatsApp

Google

Reddit

● over 250 million users ● 50.000 active communities ● often used by techies ● gains more and more popularity

Reddit ● Advertising ○ on selected “subreddits” ○ in selected countries

Facebook ● Advertising / Highlighting a post

Facebook ● Advertising / Highlighting a page

Example part of the marketing strategy

Facebook ● Giveaway with the dedicated #keepITdigital

Reddit ● Ask me anything (Q & A on Reddit) after the promotion

Advantages of our marketing strategy

● relatively cheap ● on point marketing ● direct contact and feedback ● native advertising

Conclusion...