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Business Plan Justification

The reason why we decided to create a healthy eating café is that in recent times there has been an interest in people wanting the stay fit and healthy. Whether that is with the increase in gyms in areas like Glasgow, or the rise of “clean” eating cookbooks in the market, it was clear that there is a demand for our product. The public are now conscious of what they are eating, everyone from active gym goers to parents with young children want to make sure they are all eating correctly. People will want our café because of its central location, the nutritious and tasty food on our menu and our friendly atmosphere. Benefits of our café include it provides a healthier alternative to take away food with our take away option, which is ideal for commuters in the morning or lunch time. Our partnerships with local gyms will be beneficial for our customers and the gym goers as they will learn valuable nutritional information and tips on how to stay healthy when we have the experts from the gym visit us to speak about living a healthy lifestyle. Another benefit of Green House is that we will be buying our fresh produce from local suppliers, and as a result will help the local community....