Project 3 - assignment PDF

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David Lachtman, Partner Lachtman Cohen PC Westchester, New York 10510

Dear Mr. Lachtman, I am writing to you today to offer you my services to increase your firm’s outreach via social media. As someone who is well established in the world of real estate, you know better than anyone that networking is an incredibly important aspect of your line of work. Having the ability to reach multiple people at once has become such an easy task in the twenty-first century. With email, phone calls, and text messaging, everyone can stay connected at their fingertips. Your firm already has countless connections and clients, why not expand upon that list? Social media over the years has become such a useful tool for all types of businesses. Whether you are running a deli, a hardware store, or a law firm, social media can provide businesses with a much-needed boost in recognition. With your approval and guidance, I want to bring Lachtman Cohen PC to new heights in the real estate world. What I mean by that is, with my help and your expertise, there is no telling what we can accomplish. With your client base and my social media prowess, we will be able to propel your firm to the next level to stand out from the middle of the pack. Networking has become such an important skill in this era of technology. Social media is a major supplement to networking, using such tools at your disposal is how you get ahead in this new world we live in. Like I mentioned previously, we are all connected with the click of a few buttons, if we use that to our advantage, your client base will continue to grow at an exponential rate, which means more outreach and more business for you. Using tools such as Instagram, LinkedIn, Facebook, and various others will allow us to reach more than one type of demographic. To reach these demographics, we need to take advantage of the technology we have on hand. Utilizing social media will allow you and your partner to reach more potential clients and to spread the word on the great you’ve done for twenty-five-plus years. Although it may be different compared to the twentieth century, having all of these great inventions and tools at our disposal will only make this process easier. In addition to all of the basic functions of these social media platforms, we need to utilize the messaging features of each platform. While making posts is still very effective, reaching out to people directly is also beneficial when trying to expand your client base. Having that personal connection with a potential client goes a long way, especially when you can reach out in an instant and make that connection. Mr. Lachtman, I ask that you consider these suggestions, as they may prove to be useful to your firm. Please let me know if you have any questions or concerns regarding my suggestions. I look forward to hearing from you soon.

Respectfully yours, Ross Lachtman Syracuse University 347-913-2489...