Project MKTG 465 F 2019 PDF

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Download Project MKTG 465 F 2019 PDF

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Project MKTG 465- 11 groups Google AdWords You are tasked with teaching the class about Google AdWords. The presentation needs to be a minimum of 25 minutes and a maximum of 35 minutes. You group will need to teach our class how Google Ads works. Ensure you discuss keyword bidding, Ad ranking and some tips about: writing copy, strategies, budget, campaign management and analyzing results. This presentation will take place 9/19/19. Note: You can use your Stukent book (mainly chapter 6) but also use outside sources. You will need to create a PowerPoint and submit to me the slides printed in “Notes” form. You also need to write a 4-5 page summary of what you learned and plan to articulate to the class. APA citations are necessary in your write-up to show your sources. Tips: To ensure you make the minimum time, you can use videos or examples of companies who successfully utilize the strategy. You can also walk through the company website.

Constant Contact and/or MailChimp You are tasked with teaching the class about Email Marketing using Constant Contact or Mailchimp. The presentation needs to be a minimum of 25 minutes and a maximum of 35 minutes. You group will need to teach our class what services the companies provide. How can they be successful running an email marketing campaign. How do they collect an email list? How often should they email? What content should the emails include? How do they avoid Spam? How do they budget? Your presentation will be 10/10/19. Note: You can use your Stukent book (mainly chapter 8) but also use outside sources. You will need to create a PowerPoint and submit to me the slides printed in “Notes” form. You also need to write a 4-5 page summary of what you learned and plan to articulate to the class. APA citations are necessary in your write-up to show your sources. Tips: To ensure you make the minimum time, you can use videos or examples of companies who successfully utilize the strategy. You can also walk through the company website.

Facebook You are tasked with teaching the class about effectively creating a presence and running ads on Facebook. The presentation needs to be a minimum of 25 minutes and a maximum of 35 minutes. Ensure you discuss advertising, bidding and all the different ways you can target your consumer. Discuss CPC or CPM and what this means. What is the history of Edge Rank and what can it teach us now? What are the options for companies to have a presence on Facebook (groups, company page, etc?) How can they interact with their consumer? What are some tips for engagement? Provide an example of someone who has a good presence on the site. Your presentation will be 11/7/19 Note: You can use your Stukent book (mainly chapters 9 and 10) but also use outside sources. You will need to create a PowerPoint and submit to me the slides printed in “Notes” form. You also need to write

a 4-5 page summary of what you learned and plan to articulate to the class. APA citations are necessary in your write-up to show your sources. Tips: To ensure you make the minimum time, you can use videos or examples of companies who successfully utilize the strategy. You can also walk through the company website.

Instagram You are tasked with teaching the class about effectively creating a presence and running ads on Instagram. The presentation needs to be a minimum of 25 minutes and a maximum of 35 minutes. Ensure you discuss advertising and all the different ways you can target your consumer. How are Ads run on Instagram? What are the options for companies to have a presence on Instagram (groups, company page, etc?) How can they interact with their consumer? What are some tips for engagement? How frequently should they post? Provide an example of someone who has a good presence on the site. Your presentation will be 11/7/19 Note: You can use your Stukent book (mainly chapters 9 and 10) but also use outside sources. You will need to create a PowerPoint and submit to me the slides printed in “Notes” form. You also need to write a 4-5 page summary of what you learned and plan to articulate to the class. APA citations are necessary in your write-up to show your sources. Tips: To ensure you make the minimum time, you can use videos or examples of companies who successfully utilize the strategy. You can also walk through the company website.

Twitter You are tasked with teaching the class about effectively creating a presence and running ads on Twitter. The presentation needs to be a minimum of 25 minutes and a maximum of 35 minutes. Ensure you discuss advertising and all the different ways you can target your consumer. How are Ads run on Twitter? What are the options for companies to have a presence on Twitter (groups, company page, etc?) How can they interact with their consumer? What are some tips for engagement? How often should you post? Provide an example of someone who has a good presence on the site. Your presentation will be 11/12 Note: You can use your Stukent book (mainly chapters 9 and 10) but also use outside sources. You will need to create a PowerPoint and submit to me the slides printed in “Notes” form. You also need to write a 4-5 page summary of what you learned and plan to articulate to the class. APA citations are necessary in your write-up to show your sources. Tips: To ensure you make the minimum time, you can use videos or examples of companies who successfully utilize the strategy. You can also walk through the company website.

YouTube You are tasked with teaching the class about effectively creating a presence and running ads on YouTube. The presentation needs to be a minimum of 25 minutes and a maximum of 35 minutes. Ensure you discuss advertising and all the different ways you can target your consumer. How are Ads run on YouTube? What are the options for companies to have a presence on YouTube (Channel? Company Site?) How can they interact with their consumer? What are some tips for engagement? How often should you post? What should their content look like? Provide an example of someone who has a good presence on the site. Your presentation will be 11/12 Note: You can use your Stukent book (mainly chapters 9 and 10) but also use outside sources. You will need to create a PowerPoint and submit to me the slides printed in “Notes” form. You also need to write a 4-5 page summary of what you learned and plan to articulate to the class. APA citations are necessary in your write-up to show your sources. Tips: To ensure you make the minimum time, you can use videos or examples of companies who successfully utilize the strategy. You can also walk through the company website.

Pinterest You are tasked with teaching the class about effectively creating a presence and running ads on Pinterest. The presentation needs to be a minimum of 25 minutes and a maximum of 35 minutes. Ensure you discuss advertising and all the different ways you can target your consumer. How are Ads run on Pinterest? What are the options for companies to have a presence on Pinterest (Sponsoring, getting someone to use their product, their own page?) How can they interact with their consumer? What are some tips for engagement? How often should they post? What should their content look like? Provide an example of someone who has a good presence on the site. Your presentation will be 11/14 Note: You can use your Stukent book (mainly chapters 9 and 10) but also use outside sources. You will need to create a PowerPoint and submit to me the slides printed in “Notes” form. You also need to write a 4-5 page summary of what you learned and plan to articulate to the class. APA citations are necessary in your write-up to show your sources. Tips: To ensure you make the minimum time, you can use videos or examples of companies who successfully utilize the strategy. You can also walk through the company website.

SnapChat You are tasked with teaching the class about effectively creating a presence and running ads on Snapchat. The presentation needs to be a minimum of 25 minutes and a maximum of 35 minutes.

Ensure you discuss advertising and all the different ways you can target your consumer. How are Ads run on Snapchat? What are the options for companies to have a presence on Snapchat (Filters, promotions, sponsorships?) How can they interact with their consumer? What are some tips for engagement? How often should they do this? How is geotargeting used? What should their content look like? Provide an example of someone who has a good presence on the App. Your presentation will be 10/30 Note: You can use your Stukent book (mainly chapters 9 and 10) but also use outside sources. You will need to create a PowerPoint and submit to me the slides printed in “Notes” form. You also need to write a 4-5 page summary of what you learned and plan to articulate to the class. APA citations are necessary in your write-up to show your sources. Tips: To ensure you make the minimum time, you can use videos or examples of companies who successfully utilize the strategy. You can also walk through the company website.

Amazon You are tasked with opening a storefront on Amazon! The presentation needs to be a minimum of 25 minutes and a maximum of 35 minutes. Explore things like how to get started, pricing options, regulations, etc. Also give tips on how to be effective online: photos, reviews, pricing, promotions. Specifically address the review conundrum… you need reviews to sell the product, but you need to sell the product to get reviews! How do you deal with this? What tools does Amazon have for your business? What target markets can you explore? How does it all work? Your presentation will be due 12/10 Note: You can use your Stukent book but will likely use outside sources. You will need to create a PowerPoint and submit to me the slides printed in “Notes” form. You also need to write a 4-5 page summary of what you learned and plan to articulate to the class. APA citations are necessary in your write-up to show your sources.

Chatbots You are tasked with teaching the class about Chatbots. What is a chatbot? How do they work? Who are some of the leading companies using chatbots? What demographics are most appropriate? What are the best uses? How effective are they? What are the pros and cons? Your presentation will be due 12/10 Note: You can use your Stukent book but will likely use outside sources. You will need to create a PowerPoint and submit to me the slides printed in “Notes” form. You also need to write a 4-5 page summary of what you learned and plan to articulate to the class. APA citations are necessary in your write-up to show your sources. Tips: To ensure you make the minimum time, you can use videos or examples of companies who successfully utilize the app/site. You can also walk through the company website.

Emerging Technology You are tasked with teaching the class about a new up and coming social media website or app. This App/site should be something your peers are interested in as it may be a way to reach a certain demographic. What is the app all about? How do you advertise on the app? How do you create a presence? How do you engage your users? Who is the demographic? How often can you post? What would you like to see? Show an example of a successful company on the site. Your presentation will be due 12/3 A good place to start is: https://www.adweek.com/digital/albizu-garcia-gain-guest-post-tired-of-facebook-here-are-6-up-andcoming-alternatives/ You can also choose another App not on the list above, but you must get my approval by 10/25. Note: You can use your Stukent book but will likely use outside sources. You will need to create a PowerPoint and submit to me the slides printed in “Notes” form. You also need to write a 4-5 page summary of what you learned and plan to articulate to the class. APA citations are necessary in your write-up to show your sources. Tips: To ensure you make the minimum time, you can use videos or examples of companies who successfully utilize the app/site. You can also walk through the company website....