Proposal PT MUSTIKA RATU Tbk Tugas Studi Kelayakan Bisnis DOCX

Title	Proposal PT MUSTIKA RATU Tbk Tugas Studi Kelayakan Bisnis
Author	Nur Inayah02
Pages	25
File Size	57.6 KB
File Type	DOCX
Total Downloads	65
Total Views	143

Summary

Description

DAFTAR ISI Daftar Isi..............................................................................................................................1 Bagian Satu: Analisis Perusahaan dan Industri.............................................................3 1.1 Pendahuluan...................................................................................................................3 1.2 PT Mustika Ratu Tbk.....................................................................................................3 1.2.1 Profil dan Sejarah Singkat Perusahaan.......................................................................3 1.2.2 Produk.........................................................................................................................4 1.2.3 Visi dan Misi Perusahaan............................................................................................5 1.3 Ikhtisar Keuangan..........................................................................................................6 1.4 Kegiatan Impor dan Ekspor...........................................................................................7 1.4.1 Kegiatan Ekspor..........................................................................................................7 1.5 Pesaing Internasional.....................................................................................................7 1.6 Analisis SWOT..............................................................................................................8 Bagian Dua: Seleksi Pasar dan Analisis.........................................................................10 2.1 Lingkungan Usaha.......................................................................................................10 2.1.1 Aspek Politik dan Hukum.........................................................................................10 2.1.2 Aspek Ekonomi.........................................................................................................11 2.1.3 Aspek Sosial dan Demografi.....................................................................................12 2.1.4 Aspek Tarif, Pajak, dan Peraturan............................................................................13 2.2 Target Pasar Akhir.......................................................................................................13 Bagian Tiga: Prosedur Internasionalisasi......................................................................15 3.1 Pesaing Dometik..........................................................................................................15 3.2 Metode Masuk..............................................................................................................15 3.2.1 Penjualan Melalui Supermarket................................................................................15 3.2.2 Lokasi........................................................................................................................16 Bagian Empat: Strategi Masuk yang Dipilih................................................................17 4.1 Prosedur Ekspor...........................................................................................................17 4.2 Sertifikasi Ekspor dan Persyaratan Hukum Lainnya...................................................20 1...