PURPOSIVE-COMMUNICATION- Reporting on Osgood-schramm model PDF

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Osgood Schramm model of communication reporting for purposive com...

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Osgood-Schramm Model of Communication

The Osgood-Schramm model of communication is a communication theory. It is defined as a circular model that shows that messages go in two directions. It explains how we communicate with one another, mainly through speech, writing, and discourse.

Feature 1. Communication is circular not linear - It involves circular communication between two people. This means that each person can both receive and send messages. Therefore, they are able to communicate with one another, rather than only in one direction. Components - You can see in the image that each actor in the communication sequence has three roles which is encoding, decoding, and interpreting - Encoding – In encoding, when we want to send a message, we need to think about how to craft it to get our message across clearly. We need to think of the right words to say and in what order we should send our messages to communicate our ideas to the message receiver. - Decoding – In decoding, when we receiver a message, we need to decode it. A message may be packaged as text, image, advertisement, speech, and a lot more. When receiving a message, we need to use our reading skills and listening skills to decode the message so it makes sense to us. Sometimes, someone may ‘mishear’ or ‘misread’ a message which will interfere with their interpretation. - Interpreting – There is a lot of interpretation involved when receiving a message. Schramm was insistent that communication is not simply the passing of a packet of

information from a sender to a receiver. Instead, he saw that the messages must be interpreted in order for them to be understood. – “Semantic noise” caused by “semantic barriers” is what we call to the lost or misinterpretation of information. One may interpret a message in a totally different way to someone else, or they may not understand it the same way as the encoder, meaning they have ‘misinterpreted’ the text. – Since it is a two-way communication and it keeps on going in circular pattern, the semantic noise is ideally reduced because the two communicators can come to share meaning and give one another further clarification on what they actually mean. Feature 2. Communication is usually equal and reciprocal - Because both members of the communication have the capacity to encode, decode and interpret, this model views the two members of the conversation as equal participants. This model therefore works very well to understand a face-to-face conversation or text message exchange where both members of the conversation will have a back-and-forth discussion.

3. Different from other communication model - This equal communication model is very different to many others, which see communication as a one-way street where people take the role of either ‘sender’ or ‘receiver’. By contrast, Schramm’s model sees the participants as both sender and receiver of messages.

Powerpoint content Slide 1 - title: Osgood-Schramm Model of Communication - members

Slide 2 The Osgood-Schramm model - defined as a circular model that shows that messages go in two directions. - It explains how we communicate with one another, mainly through speech, writing, and discourse.

Slide 3 (Insert picture) Feature 1. Communication is circular not linear - It involves circular communication between two people.

Slide 4 (Insert picture) Component Encoding - we need to think about how to craft it to get our message across clearly. Decoding - when we receiver a message, we need to decode - when receiving a message, we need to use our reading skills and listening skills to decode the message - someone may ‘mishear’ or ‘misread’ a message which will interfere with their interpretation Interpreting

- communication is not simply the passing of a packet of information from a sender to a receiver - messages must be interpreted in order for them to be understood Semantic noise - the lost or misinterpretation of information

Slide 5 Feature 2. Communication is usually equal and reciprocal - this model works very well to understand a face-to-face conversation or text message exchange where both members of the conversation will have a back-and-forth discussion 3. Different from other communication model - This equal communication model is very different to many others - Schramm’s model sees the participants as both sender and receiver of messages

Reference: Drew, C. (2021, April 29). Osgood-Schramm model of communication - pros & cons (2021). HelpfulProfessor. https://helpfulprofessor.com/osgood-schramm/....