Resumen - Henry Jenkins – Convergence Culture (notes in English) PDF

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Henry Jenkins – Convergence Culture (notes in English) Introduction -

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Three main concepts: media convergence, participatory culture, collective intelligence. Convergence: the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behaviour of media audiences who will go almost anywhere in search of the kinds of entertainment experiences they want. Convergence is more than simply a technological shift. It alters the relationship between existing technologies, industries, markets, genres, and audiences. The circulation of media content depends heavily on consumer participation, not only on technological development. The one-to-one relationship that used to exist between a medium and its use is eroding. Convergence occurs when people take media in their own hands and the results can be wonderfully creative. New forms of media to extend ideas that wouldn’t fit in the traditional forms of media like films: for example, video games. However, media don’t replace each other. Each old medium was forced to coexist with the emerging media. Black box fallacy: The argument goes that sooner or later all media content is going to flow through a single black box into our living rooms. However, there are more and more black boxes in our living room. (TV, radio, phone, game consoles, etc.) Participatory culture: rather than talking about media producers and consumers occupying separate roles, we might now see them as participants who interact with each other according to a new set of rules that none of us fully understands. Collective intelligence: Consumption has become a collective process. None of us can know everything, but we can put the pieces together if we pool our resources and combine our skills. Collective intelligence can be seen as an alternative source of media power.

Harry Potter -

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We are seeing more and more consumer participation in media content. As a reaction, producers are trying to create media content in such a way that consumer participation is limited. On the other hand, storytellers are thinking of ways to create more space for consumer participation. Conflict: JK Rowling created a world of fiction, to which any person could contribute, but some schools and Warner Bros. have been trying to block access to the books for different reasons....