Review Quiz - Chapters 5 to 8 answers PDF

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Review Quiz - Chapters 5 to 8

Sprott Shaw College - G2 Learning

MK111INT - Contemporary Marketing - 2020 (THINK Marketing with MyLab) QUIZ NAVIGATION

Quesion 1 Not yet answered

When firms use one marketing strategy to target a broad range of consumers, they practise

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Select one: a. market segmentation. b. mass marketing. c. target marketing. d. concentrated marketing. e. corporate marketing.

Quesion 2 Not yet answered Marked out of 1.00 Flag question

"An evaluation of a potential supplier on the basis of technological ability, consistency in meeting product specifications, overall quality, on-time delivery, and the ability to provide needed quantity" is a description of a Select one: a. performance evaluation. b. purchasing proposal. c. source supplier strategy. d. buyer-seller agreement. e. vendor analysis.

Finish attempt ... Time left 0:36:14 Quesion 3 Not yet answered Marked out of 1.00

Procter & Gamble markets six laundry detergents to appeal to different consumer needs in the laundry detergent market. What market positioning strategy are Procter & Gamble practising?

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Select one: a. head-on b. lifestyle

Review Quiz - Chapters 5 to 8

c. innovative d. product differentiation e. brand leadership

Quesion 4

What kind of positioning strategy is the "Pepsi Challenge"?

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Select one: a. head-on b. challenger c. comparison d. product differentiation e. lifestyle

Quesion 5 Not yet answered

A group of people with common interests that influence its members' attitudes and behaviour is a

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Select one: a. social class. b. subculture. c. culture. d. reference group. e. target market.

Quesion 6 Not yet answered Marked out of 1.00

Home Depot has drawn large crowds to its workshops offered in Cantonese in Richmond, British Columbia, and Punjabi in Brampton, Ontario. What segmentation variable are they using?

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Select one: a. psychographic b. behavioural c. demographic d. geographic e. niche marketing

Review Quiz - Chapters 5 to 8 Quesion

7

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Which of the following is a correct statement about the role of women in decision making?

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Select one: a. Women make fewer household purchase decisions because they are now more frequently working outside of the home. b. Women make or influence 60% of all new car purchase decisions. c. Women make or influence 30% of stock purchases. d. Twenty-five percent of home improvement projects are influenced by women. e. Fifty-five percent of women make the daily financial decisions.

Quesion 8 Not yet answered

What is the best definition of a product in the "total product concept"?

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Select one: a. all elements of the marketing mix b. a bundle of tangible and intangible benefits that a buyer receives in exchange for money or other considerations c. the total sum of a firm's manufacturing capability d. a physical item with related features that provides utility to the buyer e. tangible goods that can be purchased to satisfy a consumer need

Quesion 9 Not yet answered

Which of the following statements is true of the B2B market when compared to the consumer market?

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Select one: a. Products sold tend to be less complex in the B2B market. b. Personal selling is less important in the B2B market. c. Channels tend to be less direct in the B2B market. d. The frequency of purchases is greater in the B2B market.

Review Quiz - Chapters 5 to 8

e. The number of buyers is smaller in the B2B market.

Quesion 10

The B2B market comprises

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Select one: a. only organizations. b. only individuals. c. all public and private organizations. d. individuals and organizations. e. only resellers of goods.

Quesion 11 Not yet answered

Marketers acquire insight into the factors that influence consumer buying decisions through

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Select one: a. marketing research. b. double targeting. c. product development. d. viral marketing. e. cognitive dissonance.

Quesion 12 Not yet answered

The distinction between a consumer good and an industrial good is based on

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Select one: a. sales volume and average price per unit. b. the strength and quality of the good. c. whether the good is sold by a wholesaler or retailer. d. whether the good will be used to manufacture another product. e. who buys the goods and why.

Quesion 13 Not yet answered Marked out of 1.00

The group of individuals representing key personnel from many areas of a business operation that formally make buying decisions is referred to as a

Review Quiz - Chapters 5 to 8 Remove flag

Select one: a. buying committee. b. decision-making unit. c. gatekeeping process. d. buying centre. e. joint decision process.

Quesion 14 Not yet answered Marked out of 1.00 Remove flag

There was a shortage of manzanilla olives from Spain this year. Consequently, a Canadian olive packer had to find another supplier to ensure adequate supply. The procurement manager of the olive packing company called an informal meeting with the marketing department, asking them to taste olives from different parts of the world and to comment on which olives met their needs. This is an example of Select one: a. relationship buying. b. a quality committee. c. a buying committee. d. a buying centre. e. a modified rebuy.

Quesion 15 Not yet answered

How and why consumers make purchase decisions is determined through the study of

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Select one: a. reference groups. b. cognitive dissonance. c. consumer behaviour. d. the hierarchy of needs. e. viral marketing.

Quesion 16

In terms of demographic trends in Canada, it can be said that

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Select one: a. women now earn significantly more than men.

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b. Generation X will soon be the most important to marketing organizations. c. the birthrate is growing steadily. d. the birthrate is growing significantly. e. the population is aging.

Quesion 17 Not yet answered

For adults, what is the most important factor in a purchase decision?

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Select one: a. it depends on the kind of product b. it depends on the complexity of the purchase c. endorsement by a celebrity d. price e. past contact with a brand

Quesion 18 Not yet answered

Coca-Cola’s signature is a component of their marketing strategy that never changes. This is because

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Select one: a. the trademark for this signature never expires. b. the logo is recognizable worldwide. c. it is challenging to come up with new packaging designs. d. they are planning to change it for the upcoming Olympic games. e. their executives aren’t familiar with the adage “you lose relevance if the package doesn’t change every three years.”

Quesion 19 Not yet answered

What is the name for products that have no brand name or identifying features?

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Select one: a. store brand b. private label brand

Review Quiz - Chapters 5 to 8

c. generic brand d. individual brand e. no name brand

Quesion 20 Not yet answered Marked out of 1.00 Flag question

As consumers became more concerned with healthy eating, the demand for white bread products has declined. In response, bread manufacturers developed a wide array of whole-grain, gluten-free, trans-fat-reduced, and sodiumreduced bread products. These product decisions were a response to changes in Select one: a. market research. b. the economy. c. the consideration set. d. food regulations. e. consumer behaviour.

Quesion 21 Not yet answered

The need to excel is at which level of Maslow's hierarchy of needs?

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Select one: a. physiological b. social c. esteem d. safety e. psychological

Quesion 22 Not yet answered

What is the second step in the consumer purchase decision process?

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Select one: a. problem recognition b. evaluation of alternatives c. determining an evoked set d. information search

Review Quiz - Chapters 5 to 8

e. deciding what to buy

Quesion 23 Not yet answered

Which of the following is not a distinct buying group of the B2B market?

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Select one: a. wholesalers and retailers b. governments c. institutions d. e-procurement e. professions

Quesion 24 Not yet answered

The total range of products offered for sale by a company is the

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Select one: a. product line. b. product concept. c. product mix. d. product item. e. unique selling point.

Quesion 25 Not yet answered Marked out of 1.00 Flag question

A bank purchases 15 boxes of legal paper for its printing and document copying needs. For the bank, the paper is considered Select one: a. a processed material. b. a component part. c. supply. d. a raw material. e. accessory equipment.

Quesion 26 Not yet answered

When is mass marketing most appropriate?

Review Quiz - Chapters 5 to 8 Marked out of 1.00 Flag question

Select one: a. when a product enjoys widespread acceptance b. when the product is standardized c. when the product is in a purely competitive market d. when the product is in a monopoly e. when resources are limited

Quesion 27

What are the three classifications of consumer goods?

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Select one: a. price range, style, and quality b. convenience, shopping, and specialty c. disposable, nondurable, and durable d. male, female, and unisex targeted e. size, weight, and shelf life

Quesion 28 Not yet answered

The brand name "Lean Cuisine" is effective because it is meaningful. It effectively communicates the brand's

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Select one: a. UPC. b. USP. c. durability. d. private label. e. insistence.

Quesion 29 Not yet answered Marked out of 1.00 Flag question

The process by which firms establish what products they need to purchase, then identify, evaluate, and select a brand and supplier is called Select one: a. professional buying. b. organizational buying. c. vendor analysis. d. outsourcing.

Review Quiz - Chapters 5 to 8

e. a buying group.

Quesion 30 Not yet answered Marked out of 1.00

A food company is introducing a new prepackaged lunch option for school children. In the early stages of this new product's introduction, its marketers are looking to first achieve which of the following with its packaging?

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Select one: a. brand recognition b. brand preference c. brand insistence d. brand installation e. brand durability

Finish attempt ......