Rolex Case Study PDF

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Summary

Case Study : Rolex Marketing SWOT Analysis of Rolex Strengths Weaknesses • Quality • Style limitations • Commitment to Excellence : The Rolex name itself is well established • High price limits market • Manage demand • Myopic Management • Swiss-Made : It is considered a luxurious item • Mechanical M...

Description

Case Study : Rolex Marketing Strengths

SWOT Analysis of Rolex Weaknesses

•

Quality

• Style li itatio s

•

Commitment to Excellence : The Rolex name itself is well established

•

Manage demand

• High price li its

•

Swiss-Made : It is considered a luxurious item

•

Mechanical Movement

•

Advertising

•

Loyal customers

•

Market share leadership

•

Unique products

•

Strong financial position

•

High R&D

•

Innovation

Opportunities

arket

• Myopic Ma age e t

Threats

•

Expansion of Luxury Brands

•

Desirability Diminished Relative to other Luxury Brands

•

Lower Price Levels

•

Change in trend : Cheaper technology , Economic slowdown

•

Market Share Snapshot

•

Product substitution

•

Maintain Exclusivity of Brand

•

Expensive, flashy items are seen as wasteful and frivolous

Reference of Case Study Md. Mostafizur Rahaman

Harshit Jain...