Sakai@MCI WS 2020 Marketing Research & Intelligence PT IB&M-M-1-MRI-MRI-ILV-O Tests & Quizzes PDF

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31/12/2020

Sakai@MCI : WS 2020 Marketing Research & Intelligence PT IB&M-M-1-MRI-MRI-ILV-O : Tests & Quizzes

WS 2020 Marketing Research & Intelligence PT IB&M-M-1-MRI-MRI-ILV-O Quizzes

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  Tests &

Tests & Quizzes

Chapter I - Creating Customer Value and Engagement

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Part 1 of 1 - Chapter I - Creating Customer Value and Engagement

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Question 1 of 10 The Internet of Things (IoT) is a global environment where everything and

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everyone is digitally connected to everything and everyone else. A. True B. False

Question 2 of 10 Which of the following is a difference between the marketing concept

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and the selling concept?

A. The marketing concept takes an inside-out perspective, whereas the selling concept takes an outside-in perspective. B. The marketing concept focuses on customer needs, whereas

The

the selling concept focuses on existing products. C. The marketing concept focuses on short-term sales, whereas the selling concept strives to build long-term customer relationships. D. The marketing concept is product-centered, whereas the selling concept is production-centered. E. The marketing concept focuses on customer conquest, whereas the selling concept focuses on targeting the right customers.

Question 3 of 10 ________ is the act of obtaining a desired object from someone by offering something in return

https://sakai.mci4me.at/portal/site/Course-ID-SLVA-35414/tool/8d3ff855-d79c-44a2-bd73-0cb5c7f68bf5/jsf/index/mainIndex

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31/12/2020

Sakai@MCI : WS 2020 Marketing Research & Intelligence PT IB&M-M-1-MRI-MRI-ILV-O : Tests & Quizzes

offering something in return. A. Segmentation B. Differentiation C. Targeting D. Exchange E. Positioning

Question 4 of 10 ________ are the form human needs take as they are shaped by culture

1.0 Points

and individual personality. A. Wants B. Risks C. Necessities D. Services E. Benets

Question 5 of 10 For the past nine years, PepsiCo's Doritos brand has held a "Crash the

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Super Bowl" contest in which it invites 30-second ads from consumers and runs the best ones during the game. This is an example of ________.

A. frequency marketing B. consumer-generated marketing C. multi-level marketing D. customer-club marketing E. sustainable marketing

Question 6 of 10 1.0 Points https://sakai.mci4me.at/portal/site/Course-ID-SLVA-35414/tool/8d3ff855-d79c-44a2-bd73-0cb5c7f68bf5/jsf/index/mainIndex

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Sakai@MCI : WS 2020 Marketing Research & Intelligence PT IB&M-M-1-MRI-MRI-ILV-O : Tests & Quizzes

Marketing is primarily concerned with engaging customers and secondarily with managing protable customer relationships. A. True B. False

Question 7 of 10 Through consumer-generated marketing, consumers themselves are playing a 1.0 Points bigger role in shaping their own brand experiences and those of others. A. True B. False

Question 8 of 10 Market offerings include entities such as people, places, information, and ideas. 1.0 Points A. True B. False

Question 9 of 10 Ritz-Carlton is fervently dedicated to anticipating customers' slightest

1.0 Points

needs. Without ever asking, they seem to know when customers want a king-size bed, non-allergenic pillow, extra body gel, or the blinds open upon arrival. An amazing 95 percent of departing guests report that their stay has been a truly memorable experience. This is an example of ________. A. customer share B. customer equity C. customer lifetime value D. customer-perceived value E. customer delight

Question 10 of 10 Which of the following transforms marketing strategies into real values

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for consumers?

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Sakai@MCI : WS 2020 Marketing Research & Intelligence PT IB&M-M-1-MRI-MRI-ILV-O : Tests & Quizzes

A. the four Ps of marketing B. share of customer C. customer satisfaction surveys D. customer equity E. a rm's value proposition

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