Sales Assignment - Four Seasons Hotel Toronto PDF

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CENTENNIAL COLLEGE

Submitted to – Michael Gibbons Submitted by  Gurashish Chauhan – 301050000  Ishika Singh – 301090248  Nazarniwaz Singh – 301063983

SALES ASSIGNMENT HOTL 209 – Hospitality Sales and Revenue Management

HOTL – 209 Sales Assignment

Four Seasons Hotel Toronto Fact Sheet – Part A -Gurashish Chauhan - 301050000 1. Chain or Brand Affiliation –

Four Seasons Hotels and Resorts 2. Hotel Name –

Four Seasons Hotel Toronto 3. Location/Address –

60 Yorkville Avenue, Toronto, Ontario, M4W 0A4, Canada 4. Phone Number –

+1 (416) 964-0411 5. Fax Number –

+1 (416) 964-2301 6. Website –

https://www.fourseasons.com/toronto/ 7. Description of the property –

Four Seasons Hotel Toronto focuses on definitive luxury service to the customer despite the area of service offering everything from residential amenities to world class food choices. Located in the heart of Yorkville having two restaurants and many guestrooms and event spaces is easily one of the bestknown luxury hotels in the city. 8. Booking Policies – Cancellation Policy is valid until two days from arrival. Extra person/extra bed charges are additional to the rates displayed unless otherwise noted. Early departure fees may apply. Room rate may change if the person shortens the stay during the stay or prior to the arrival. 1

HOTL – 209 Sales Assignment

9. Food Service Available (Hours of operation, Seating Capacities, and Menus) –

• Café Boulud Restaurant Hours Breakfast 6:30 a.m. – 11:00 a.m.

Monday – Friday

7:00 a.m. – 11:00 a.m.

Saturday – Sunda Lunch Daily

12:00 Noon – 2:30 p.m. Brunch

Saturday

11:00 a.m. – 2:00 p.m

Sunday

11:00 a.m. – 2:30 p.m Dinner 5:30 p.m. – 10:00 p.m.

Daily

Seating: 1. Restaurant Main room: 122 2. Dining Counter: 8 3. Semi-Private Area: 8 4. Lounge: 10

Menu at the restaurant

https://www.cafeboulud.com/toronto/menus/

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HOTL – 209 Sales Assignment

• d|Bar Bar Hours Food Service 11:00 a.m. – 12:00 Midnight

Every Day Cocktail

11:00 a.m. – 1:00 a.m.

Monday – Wednesday

11:00 a.m. – 2:00 a.m.

Thursday – Saturday Sundays

11:00 a.m. – 12:00 Midnight

Seating: ❖ Indoor Seating: 120 ❖ Outdoor Seating: 40

Menu at the bar https://www.dbartoronto.com/#menu-bar-bites

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HOTL – 209 Sales Assignment

10.Audiovisual Equipment Availability (Kinds of Equipment offered) – Four Seasons Hotel Toronto works closely with PSAV Presentation Services offering various services for meetings and events. Services include the following: ❖ Experienced staff and professional technicians ❖ 3D designs and on-site renderings ❖ Event consultation and show supervision ❖ LED, decorative, and intelligent lighting ❖ Superior sound systems ❖ Video conferencing, webcasting, and event archiving ❖ Technical and creative set design ❖ Computer data display ❖ Projection specialists. ❖ Audio and video recording and duplicating 11.

Recreational Facilities –

Four Seasons Hotel Toronto has an indoor Relaxation Pool, a 325 sq. metre gym facility, offers various business services and a spa offering various beauty services such as massages, hair and nail treatment, facials etc. 12.Information about transportation and area attractions – Four Seasons provides a private transport from Pearson International Airport and Billy Bishop City Airport where Limousines and Taxis can also be arranged by contacting the concierge. Hotel is located just steps away from shopping on the Mink Mile being close to various museums such as Royal Ontario Museum and Gardiner Museum of Ceramic Art with other attractions like the CN Tower, Casa Loma, and Canada’s Wonderland.

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HOTL – 209 Sales Assignment

13.Number of Guestrooms (and room types) –

There is a total of 205 guestrooms and 42 suites with a total of 247 rooms.

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HOTL – 209 Sales Assignment

14.Number of restaurants, meeting, and banquet space information (sizes and names of rooms)

Ther are 2 restaurants and 17 meeting spaces.

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HOTL – 209 Sales Assignment

Part-B Business Transient -Ishika Singh – 301090248 Sales Funnel Process

● Prospecting: The sales team of the Four Seasons Hotel come up with different ways for prospecting new clients for their hotel. The process of prospecting is done through various channels such as social media (LinkedIn, Twitter), Loyalty programs, sponsor events, networking events, government agencies and through many more sources. Four Seasons sales team worldwide also depends on instruments like brochures, fact sheets and customised experiences to promote every part of their sales cycle. Referrals from existing clients and networking or gala events also acts as a link between the hotel and new clients.

● Qualifying: It is necessary for our sales team to outreach potential clients which will not only bring profit to the hotel but create a relationship between the client and The Four Seasons hotel for life. Upon prospecting, we have chosen University of Toronto as a qualifying and potential company for the hotel. UofT is one of the world’s great universities and is the global leader in research and teaching. We chose UofT as our potential client as it collaborates with other leading universities, research institutes and is centre of various roundtable and research conferences. This university also organises events where they invite international delegates from around the world and Four Seasons hotel can provide UofT with great meeting and event spaces as well as rooms for family members of students during the graduation ceremony.

● Approach: In order to get UofT authorities’ attention towards the various types of meeting and event spaces along with different types of rooms which will be ideal for holding conferences and networking or gala events, the Four Season hotel team will send an invite to the university to visit our hotel and answer any enlighten them about the background of the hotel.

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HOTL – 209 Sales Assignment

● Pre-planning Presentation: UofT is home to the world's most talented thinkers, inventors, innovators, and educators who are advancing knowledge and making critical discoveries for a healthier, more sustainable, prosperous, and secure future. UofT has partnered with several universities across the world and frequently has international delegates for major research conferences and events. As it is the number one university in Canada, it represents the country at international level.

● Presentation: Four Seasons Hotel not only provides spacious meeting and event spaces but also has various recreational facilities including, spa service offering massages, hair along with transportation service. The hotel also provides a private transport from Pearson International Airport and Billy Bishop City Airport where Limousines and taxis can be arranged by contacting the concierge. There are 17 meeting spaces in the hotel with experienced staff and services like superior sound systems, video conferencing, event archiving projection specialists, event consultation and event archiving which is provided by PSAV. suggestions about the setting of conference halls are made and the client gives their outlook.

● Handling Objectives: All questions raised by the client will be answered by the sales team of the Four Seasons. The team will try to clarify any possible confusion so that there is nothing left out. The client gives disclosure about the room rates or conference hall price and objections based on suggested room types. The team certifies and demonstrates the service and products offered by the hotel have the highest profitability in the sector. The exceptional service and benefits given to our guests are worth it.

● Closing: It is the responsibility and mission of the hotel to satisfy the needs of the customer. This will help in strengthening the relationship between the hotel and the client. Once the connection becomes stronger, interest of both the parties becomes convergent. It is necessary to establish trustworthiness and leave no questions of the client unanswered.

● Follow-up: In a few days, a follow up call or email would be made by the salesperson asking about the experience of the client with the hotel and what else the hotel can improve in their service to make their next stay memorable and strengthen the relationship. The sales team will send out personalized gifts and offer discounts on the client’s next visit, this will make sure that the client will likely return to our hotel in the future.

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HOTL – 209 Sales Assignment

Part – C: Features/Benefits -Gurashish Chauhan - 301050000

FEATURES/SERVICES

BENEFITS

Four Seasons Hotel has an indoor relaxation pool which is

Beneficial

As it allows guests to enjoy the city view from the poolside and swim.

Hotel has a complimentary newspaper service

So that

Guests are aware of the news around the city helping them stay informed.

Four Seasons Toronto has spa offering various skin, nail, and hair treatments for the guests

Because

It helps the guests rejuvenate their energy and be ready to take a tour around the city.

One of the services include the gym facility equipped with various weights and fitness machines

Allowing

The clients to remain fit and follow their daily routine even while travelling.

Hotel has staffed a multilingual concierge who is

Helpful

For the guests from non-English speaking countries as it easy for them to understand their own language.

There is also in-room iPad access

So that

Guests can easily connect to different departments of the hotel.

Hotel offers 24 hour in-room dining in every guestroom

Because

It is efficient for the guests to eat in their who have just checked-in or the clients who have been travelling around the city.

Four Seasons Hotel has a turndown service

So that

Every guestroom is equipped with all the necessary amenities with the bed being ready for the guest to have a good night sleep.

Also offers transportation services from the airport

Because

It is very useful for every guest allowing them to directly travel to the hotel.

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HOTL – 209 Sales Assignment

Part – D: Reflective - Nazarniwaz Singh

– 301063983

Hotel revenue is generated from three major sources, all handled by the sales department. These are categorised as follows - Rooms (front office etc.), Meeting/Function and lastly, outlets such as spas and massage therapies.

A front office is always the main hub of the hotel. It is the sales department’s obligation that the coordination between various teams is ensured to handle the guests correctly.

It is the housekeeping department that corresponds with guests’ requests about their room modifications and customisations. Hence, the sales department must keep an eye out on the housekeeping department to further assist guests.

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HOTL – 209 Sales Assignment

References : Four Seasons Hotel Toronto:

https://www.fourseasons.com/toronto/

University Of Toronto: https://www.utoronto.ca/

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