Sales Plan PDF

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Description

Sales Plan Distribution sales are dependent on repeat business, therefore the sales strategy for our business is based on personal, consistent sales contact, with a high emphasis on customer service and relations. Because we are a new distributor, we understand that we will have to prove our worth to our customers in order to earn their respect and business. Owners and assigned personnel will contacts or make personal calls on potential customers to review our product line and services, give general information on our company, and discuss how we feel we can help them succeed in their business.

The Cookie Quest will begin operations with four (4) full-time delivery/sales representatives, who will be responsible for providing full service and delivery to current customers, but also make sales calls for potential new businesses. These delivery/sales representatives will receive a base salary, with commission on qualified sales, as well as bonuses for new acquired business. Customers will be scheduled for a pre-arranged delivery day once or twice a week, depending on the quantity and timeline of product needed. Product orders can be placed in a number of ways to help facilitate the process:

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Phoned Orders: Customers can easily phone orders into our office, up until 2:30 p.m. of the afternoon prior to their scheduled delivery day.

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Tel-Sell: Customers may choose to have a representative from the office call them the day prior to their scheduled delivery to check product quantities and assist them in placing their order.

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Personal: Customers can also order and pick up their orders personally in our office from 8:00 am to 12:00 pm.

We understand the hectic schedule of a small business, so if a customer fails to call or fax their weekly order, they will receive a courtesy call from our office to verify that an order is not needed.

Additional sales strategies:

>Hiring for attitude so that we always have a friendly, enthusiastic staff to make customers feel welcome and appreciated; constant staff training to assure the best quality possible >Sell gift cards, frequency cards, pre-paid cards, and offer discounts to key groups >Create an ongoing sampling program >Conduct a consistent, aggressive marketing program >Be an active member of the community; be visible at charitable functions >Solicit customer feedback to constantly improve and streamline our operation >Sales are linked to inventory to both streamline the efficiency of ordering and reduce "shrinkage" by instantly alerting us to unusual shortages compared with revenues. >Cost of goods can be monitored for increased efficiency too. As we continually research methods of delivering a high quality but cost-efficient product, and by making small incremental

improvements in the costs of items we expect to increase overall COG by a minimum of 5% during the first year of operation.

References: bplans.com/coffee-distribution-business-plan/sales-and-marketing/ https://www.bplans.com/food-and-beverage-business-plans/ https://www.bplans.com/coffeehouse-business-plan/...