Sample/practice exam 2013, answers - quiz 1 PDF

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Quiz 1 Week 4 MGMT003 BUSINESS, GOVERNMENT AND SOCIETY QUIZ 1 Quiz 1 will be based only on Week 1 slides and the National Kidney Foundation (NKF) reading materials. There will be NO questions on: 1 numbers or years 2 governance (eg, what could the Board have done better) 1 Normally the stakeholder t...

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Quiz 1 - Week 4 MGMT003 – BUSINESS, GOVERNMENT AND SOCIETY QUIZ 1 Quiz 1 will be based only on Week 1 slides and the National Kidney Foundation (NKF) reading materials. There will be NO questions on: 1 numbers or years 2 governance (eg, what could the Board have done better)

1

Normally the stakeholder theory of the firm is pitched against the ________ theory of the firm. Ownership

2

The triple bottomline refers to three objectives, namely: 1 economic 2 social 3 environmental

3

The six external forces that shape business and social relationships are: 1 globalisation 2 regulation 3 ethics 4 environment 5 technology 6 societal expectations

4

What are the four characteristics of an ecosystem? 1 dynamic 2 interactive 3 interdependent 4 adaptive/responsive

5

A stakeholder is also a stockholder. Choose either 1 or 2. 1 TRUE 2 FALSE

6

Name the two kinds of stakeholders. 1 Market/Primary/Owner 2 Non-market/Secondary/Non-owner

7

What comprises stakeholder influence? List the four elements. 1 legitimacy 2 power 3 authority 4 coalitions

8

What should comprise a company's Code of Conduct? Identify three features. (Think of the Novartis example.) 1 fairness – to staff and customers 2 ethics 3 trust 4 good relationships – BGS

9

List three benefits of stakeholder engagement and dialogue. Page 1

Quiz 1 - Week 4 1 2 3 4 5

creates awareness – companies learn about societal expectations solves problems – for mutual gain wins stakeholder support – since solutions are discussed neutralizes critics promotes positive perception – good reputation management

NATIONAL KIDNEY FOUNDATION (NKF) 10

Name the football hero who promoted NKF in a MasterCard International branding exercise in 2001. Pele

11

List three ways which NKF used to raise funds. 1 NKF arranged for phone donations during ive telecast charity shows on TV. 2 NKF used to send out mailers regularly to Singaporeans – had not been done before. 3 NKF used telemarketing techniques – used a team of call centre operators to contact individuals/companies for donations and promte the sale of NKF greeting cards. 4 NKF recruited young Singaporeans, eg, students, to raise funds through pledge cards. 5 NKF engaged local TV channels to tell their story. 6 NKF offered free public screening. 7 NKF obtained endorsements by public figures and international leaders. 8 NKF had their “success story” publicised by credible sources (such as academic journals on public policy and healthcare). 9 NKF launched an internship programme for MBA students from top universities globally to be attached to NKF in Singapore.

12

What motivated the pledge card promoters to canvass for funds? The promise of lucky draw prizes – trips to Disneyland and cash prizes up to S$30,000

13

Why do you think Durai ambarked on a Cabby Screening Programme in 2000? To show that NKF cared about the man-in-the-street – taxi drivers were ordinary Singaporeans who could be prone to diabetics.

14

In 2005, NKF had 21 kidney dialysis centres in Singapore and achieved global recognition a The largest non-profit dialysis organisation

15

What was controversial about NKF”s fundraising strategies? The fact that 80% of the funds raised went into marketing efforts and only 20% went to the actual patient dialysis

16

What was the name of the Straits Times reporter that wrote the story on TT Durai's gold tap? Susan Long

17

Which country funded a kidney dialysis centre that was managed by NKF Singapore? Samoa

18

In the 1990s, stakeholders became unhappy. What were they unhappy about? List their two concerns. 1 Allegations about the CEO's first-class air travel 2 NKF's controversial fundraising strategies

19

List two “controversial” perks that TT Durai, NKF's CEO, enjoyed. 1 He was paid overtime for work on weekends and public holidays when he was overseas. 2 His road tax and all related costs for his personal Mercedes Benz 200 were paid by NKF 3 His leave entitlement was increased (from 1992). 4 He was paid bonuses ranging between four and 12 months during his tenure. Page 2

Quiz 1 - Week 4 20

If you were the CEO of NKF, how would you engage in stakeholder dialogue? List the stages you would go through. 1 Meet face to face with concerned and unhappy stakeholders 2 Describe the core issues and concerns 3 Reach common definition of problems. 4 Invent/improvise innovative solutions that would satisfy the stakeholders and benefit NKF 5 Establish procedures for implementing these solutions.

21

The stakeholder engagement model is a continuum model comprising four stages. At which stage was NKF when the CEO's defamation suit against SPH took place? Reactive stage

22

If you were the CEO of NKF, who would be your three most important stakeholders? 1 Kidney dialysis patients 2 Board 3 Media (No 1 is fixed; 2 and 3 are variable, ie 2 can be 3 and vice-versa)

23

Who do you think was primarily responsible for the “downfall” of NKF? Choose one. 1 CEO 2 Board 3 Media

24

Do you think TT Durai did more good than harm for NKF? (Choose 1 or 2.) Why? Give two reasons. 1 More good He made people more aware of the needs of patients with kidney problems. He made NKF a household name (and also a global brand). He was innovative in his use of marketing strategy and techniques. He was good at involving stakeholders in the fundraising exercise. He managed to raise a lot of money for NKF (though most of it did not go toward dialysis 2

More harm He made NKF a dirty word in the non-profit sector. He mis-used public funds for his own benefit. He brought a bad name to CEOs in the non-profit sector. He showed that a CEO could earn more money by getting a lower salary (ie, he behaved Just like a corporate CEO.) He spent too much on marketing and forgot his primary stakeholders were the patients who deserved most of the funds for their dialysis. He did not meet stakeholder expectations (by hiding the fact that most of the money raised, went into marketing efforts and not dialysis.) He was not transparent in the way he conducted himself and gave himself perks and privileges.

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Quiz 1 - Week 4

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Quiz 1 - Week 4

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Quiz 1 - class MGMT003 – BUSINESS, GOVERNMENT AND SOCIETY QUIZ 1 Quiz 1 will be based only on Week 1 slides and the National Kidney Foundation (NKF) reading materials. There will be NO questions on: 1 numbers or years governance (eg, what could the Board have done better) 2

1

Normally the stakeholder theory of the firm is pitched against the ________ theory of the firm.

2

The triple bottomline refers to three objectives, namely: 1 2 3

3

The six external forces that shape business and social relationships are: 1 2 3 4 5 6

4

What are the four characteristics of an ecosystem? 1 2 3 4

5

A stakeholder is also a stockholder. Choose either 1 or 2. 1 TRUE 2 FALSE

6

Name the two kinds of stakeholders. 1 2

7

What comprises stakeholder influence? List the four elements. 1 2 3 4

8

Stakeholder power is the ability of a group to mobilize resourcers to make an event happen or to secure a desired outcome. List the four kinds of stakeholder power. 1 2 3 4

9

What should comprise a company's Code of Conduct? Identify three features. Page 7

Quiz 1 - class (Think of the Novartis example.) 1 2 3 4 10

List three benefits of stakeholder engagement and dialogue. 1 2 3

NATIONAL KIDNEY FOUNDATION (NKF) 11

Name the football hero who promoted NKF in a MasterCard International branding exercise in 2001.

12

How was NKF innovative in raising funds? Identify three strategies. 1 2 3

13

Which was the TV channel in Singapore with the highest viewership in the 1990s?

14

What motivated the pledge card promoters to canvass for funds?

15

Why do you think Durai embarked on a Cabby Screening Programme in 2000? Why did he focus on taxi drivers?

16

In 2005, NKF had 21 kidney dialysis centres in Singapore and achieved global recognition as _______________________.

17

In your opinion, what did NKF do successfully? Use the six external forces that shape business and social relationships to give your anbualysis. 1 2 3

18

What was controversial about NKF”s fundraising strategies?

19

What was the name of the Straits Times reporter that wrote the story on TT Durai's gold tap?

20

Which country funded a kidney dialysis centre that was managed by NKF Singapore?

21

In the 1990s, stakeholders became unhappy. What were they unhappy about? List their two concerns. 1 2

22

List two perks that TT Durai, NKF's CEO, enjoyed. 1 2

23

Why do you think NKF owned a fleet of eight cars equipped with company drivers?

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Quiz 1 - class 24

If you were the CEO of NKF, how would you engage in stakeholder dialogue? List the stages you would go through.

25

The stakeholder engagement model is a continuum model comprising four stages. At which stage was NKF when the CEO's defamation suit against Singapore Press Holdings (SPH) took place?

26

If you were the CEO of NKF, who would be your three most important stakeholders? 1 2 3

27

We could say that the case of NKF and its CEO clearly demonstrated the Iron Law of Responsiblity in action. Define the Iron Law of Responsibiity.

28

Who do you think was primarily responsible for the “downfall” of NKF? Choose one. 1 CEO 2 Board 3 Media

29

List two lessons learnt from the NKF case. 1 2

30

Do you think TT Durai did more good than harm for NKF? (Choose 1 or 2.) Why? Give two reasons for your answer. 1

More good a) b)

2

More harm a) b)

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