Services Marketing Questions Week 1 Set 1 Solution PDF

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ServicesMarketing:APracticalApproach Week1MCQandKey Q1.Whichofthefollowingstatementsareincorrect? a.Servicesareintangible b.Servicesareperishable c.Servicescanbeco‐producedwithcustomers d.Servicesareinvariable  Q2.WhenamusicconcertisrecordedinaCD,whichofthefollowingsentencesarecorrect? a. b. c. d.

TheCDbecomesaservice TheCDbecomesaserviceproduct TheCDbecomesbothneitherproductnorservice TheconcertandtheCDtogetherbecomeaservicewithatangibleproduct.

 Q3.Serviceissomewhatlikearental.Thestatementis a. b. c. d.

incorrect correct somewhatcorrect noneoftheabove

Q4.ServicesMarketingisanattractivefieldofstudyforIndiabecause: a.ServicescontributetomorethanhalfofIndia’sGDP b.ServicesaredeliveredbymorethanhalfofIndia’spopulation  c.Servicesaremoreimportantthanagricultureandmanufacturing d.Alloftheabove Q5.Youwatchthescenerywhiletravellinginabusfromonecitytoanother.Thisisanexampleof a. b. c. d.

superiorservicequality by‐service wasteservice augmentedservice

Q6.Servicescaperefersto: a. servicelandscape b. servicefactory c. placewheretheserviceisdelivered

d. beautifulservicelandscape Q7.Intheservicesystem,customersmayspecifytheirneedsandexpectationstotheservice provider.Suchspecificationsarecalled a.feedback b.feed‐forward c.howandwhyspecifications d.noneoftheabove Q8.Servicesaredeliveredwithinthemarketingenvironment.Themacro‐environmentcanbe analysedusingwhichofthefollowingtools? a. b. c. d.

SWOT PEST TOWS Noneoftheabove

Q9.HighspeedInternetisanenablerbetweensupplierpushandconsumerpullasreasonsfor growthinservices.Otherenableris a.High‐Techproducts b.High‐Techservices c.Low‐techproducts d.Low‐techservices Q10.Thetechnologicalenvironmentaffectsacompanyanditsproductsandservices.Information technologyiscapableofprovidingserviceoutcomeswhichare: a.bit‐based b.atom‐based c.molecule‐based d.noneoftheabove    ...