SODA modelling process pros and cons PDF

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Semester 2 notes of SODA modelling process...

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1. Soda modeling process In order to clarify and illustrate unsolved and complex issues, SODA (Strategic Options Development and Analysis) modeling approach can be implemented. It is widely used method, through which cognitive maps can be represented and applied across organizations, consultancies and group-focused tasks (Reynolds and Holwell, 2010). As emphasized by Bryson et al. (2004), the core elements of the mapping process include specific goals developed by potential options of a problem leading to strategic directions. Normally, SODA process facilitates challenging situations through generating creative ideas by using arrows to express “causes and potential consequences of an action” (Bryson et al, 2004 p.3). This is easily performed by Decision Explorer software, helping to construct cognitive maps with certain strategic plan. Eventually, SODA relationships between different concepts can be explored in detail while revealing stages of thinking patterns (Gregory et al, 2012).

2. Soda advantages There are some main advantages in terms of using SODA approach. First, SODA process facilitates challenging situations through generating creative ideas by using arrows to express “causes and potential consequences of an action” (Bryson et al, 2004 p.3). This is easily performed by Decision Explorer software, helping to construct cognitive maps with a specific strategic plan. Eventually, SODA relationships between different concepts can be explored in detail while organising stages of thinking patterns (Gregory et al, 2012). This itself forms tangible representation of a knowledge and understanding, efficient for the individual and the group as a whole. Further, facilitation of discussion between group members is created which results in logical communication and persuasive arguments (Goodwin and Wright, 2014). The discussion itself reinforces creative thinking which could be supported by additional arguments emerging from the mapping process. Therefore, efficient solutions are reached through suitable design and management negotiation approach between individuals, in order to finalise the best decision for the examined institution. Furthermore, by using this model variety of perspectives are possible to be illustrated and examined which makes it relatively useful for effective problem solving. Overall, SODA helps to make sense of the flow of thinking and learning process. 3. Soda disadvantages However, the mapping process has its drawbacks, as well. For instance, there is a significant disadvantage relevant to the size of the map. The excessive concentration of data, in order to achieve a better analysis of the issue, could overload the map and lead to complexity instead of simplification of the model. In addition, this could lead to group members being likely to divert from the main context of exploration. For this reason, the usage of cognitive maps

requires a limited import of data which is targeted and representative to the solution they propose.

References Bryson J. M. et al. (2004). Visible Thinking: Unlocking Causal Mapping for Practical Business Results. Wiley: Chichester. Goodwin P, and Wright G. (2014). Decision Analysis for Management Judgement. 5th edition. Wiley: Chichester. Gregory, R. et al. (2012). Structured decision making: a practical guide to environmental management choices. Wiley: Chichester. Reynolds, M. and Holwell, S. (2010). Systems approaches to managing change: a practical guide. Springer: New York....