SPT 200 Milestone PDF

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SPT 200 Milestone One Introduction Antonio Taul Southern New Hampshire University

My interest in the Detroit Pistons is a personal one. I’m from the city of Detroit, and I fell in love love with the team as a child, which only fueled my passion for the organization. As an adult I was lucky enough to be employed by the organization as a locker room chef. Preparing meals for the very players I routed for on a regular basis. As the Pistons go, well so does the city, and since their relocation into downtown Detroit, you can see how the local economy has been blistered by their presence. Detroit is a relatively “small market” in relation to other franchises in the NBA. Even with the metropolitan Detroit area having an approximate population of 4.3 million people. The organization has won 3 NBA championships and is in rare company of teams winning at least 3 titles, but for a lot of those of years, the team suffered in futility. The organization was oozing money and wasn’t that profitable. All that changed in 2011 when businessman Tom Gores purchased the team after legendary owner Bill Davidson passed away. Mr. Gores and his team immediately set out to change the culture of the team as well as their relationship with the community, which falls right in line with their mission statement located on the official NBA website. “The Detroit Pistons community and social responsibility mission is to use the game of basketball as a vehicle for change that will inspire and impact the community”. (Pistons, N.D) Historically the Detroit Pistons have not been a franchise that was big in value compared to other teams. Recently they were ranked the 26th most valuable franchise out of 30 NBA teams (by Forbes Magazine) with a value of 1.5 billion dollars. In 2015 they were valued at 810

million. In just five years their value has risen significantly. They are also due to receive a huge financial financial bump because the local network that airs their games’ contract is expiring soon. Also the acquisition of that network by a larger company sees them making 40% more per year than they did under the previous contract. With them being in such a small market, it’s a tough task to generate new revenue streams, but if I were in charge of team finances my first order of business would be to look at new and innovative technologies geared towards sports broadcasting through various media platforms. Although with this current pandemic that almost stopped sports entirely, organizations essentially have to adjust on the fly. This is when sports driven technology would be in high demand and ultimately benefit the organizations bottom line. Such as a service that would allow fans to watch their favorite team from anywhere on their phones or tablets. The consumer would pay a fee and have their favorite teams content at their finger tips. Or allowing local businesses to pay to use the brand logo on its goods and services. Money can also be saved during this pandemic. Such as cutting non essential personnel inside of the bubble in Orlando. The bubble itself has completely cut out the cost of traveling so that’s another money saver. Another cost could be advertising dollars spent. Normally an organization would pay top dollar to have their brand displayed everywhere, but during these unfortunate times the amount of money spent towards advertising isn’t necessary. Ultimately the goal is is to be successful, and with a little tinkering, I could see the Detroit Pistons being well on their way .

References:

Detroit Pistons on the Forbes NBA Team Valuations List. (n.d.). Retrieved July 20, 2020, from https://www.forbes.com/teams/detroit-pistons/ Maynard, J. (2020, February 06). Foundation: Tom Gores. Retrieved July 19, 2020, from https://www.nba.com/pistons/community/foundation...