Step-3-Marketing - HP Spectre , HP Spectre PDF

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HP Spectre , HP Spectre ...

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HP Spectre 13-v151nr Step 3: Evaluation of alternatives * Is the consumer likely to consider any alternative products/brands? APPLE’S MaC laptop- Microsoft-price, reputation, availiability of it, trends-different spectres The consumer is highly likely to consider any other alternative products or brands to suit their needs and functions. The Apple Macbook pro is an alternative product that would be considered due to similarities to the HP Spectre 13. The consumer will use the price as a major factor when deciding which product to purchase. Apple’s reputation as a product is significantly greater than HP, as apple is a very popular and attractive brand worldwide. * How would a consumer evaluate these alternative products/brands? A consumer will use different factors to come to the decision based on the products style, its price and previous experience. The HP Spectre 13 is Rose Gold-Classy, elegant sophisticated, and will hold an advantage over the macbook pro through the look of the product. The price of the 2 products are fairly similar, The HP Spectre 13 is priced at $2099, whereas the Apple Macbook pro is priced at $1999. On paper, the HP makes a better price proposition thanks to the more powerful processor and a cheaper 512GB upgrade.

* Present an Evaluation Table, showing how consumers would evaluate alternative brand + Sub-brands of directly-equivalent type. Name

Price

Warranty Attractiveness

HP Spectre 13 (Rose Gold)

$2099 1 year https://www.officeworks.c om.au/shop/officeworks/p /hp-spectre-13-3-core-i7laptop-13-v002tuhp13v002tu http://store.hp.com/us/en/ pdp/hp-spectre-13-v151nr

Polarising Features

Rose Gold-Classy, elgant sophisticated, doesn’t stands out in the field HP-its base line computer product, barely though about, doesn’t have much media coverage. More on the product than the brand

(note piceing in US doallers and no shipping in link above) AppleMACBOOK Pro 13

$1999 1 year https://www.officeworks.c om.au/shop/officeworks/p /macbook-pro-13-inch256gb-space-greymbp13gosg http://www.apple.com/au/ shop/buy-mac/macbookpro? product=MF839X/A&ste p=config

Iconic brand-very well advertismd, verydomiannt in the market place The actual lap topminimal design featuresiconoic software, silver matte.

HP Spectre 360

$1798

HP brand-SHIT-not as

1 year

-Extra

Microsoft Surface Pro 4 (13 Inch) Base Model

https://www.officeworks.c om.au/shop/officeworks/p /hp-spectre-x360-13-3core-i7-convertiblelaptop-13-4102tuhp13x4102t http://store.hp.com/us/en/ pdp/hp-spectre-x360---13ac075nr (note piceing in US doallers and no shipping in link above)

dominant-trusted brand, easy to use -the actual laptop

$1571.65 (yes that’s the 1 year right price) https://www.microsoftstor e.com/store/msaus/en_AU /pdp/Surface-Pro4/productID.326547400 https://www.jbhifi.com.au /computerstablets/tablets/microsoft/ microsoft-surface-pro-4i7-256gb-tablet-8gbram/837959/ Price diffrentce $1837

Well known but not dmoinant , popular years ago-but now other brands are more spotlight -colours, detachable-more of a tablet

features

* Recommendation; What changes do you recommend to more-effectively direct consumers to your Brand + Sub-brand? Hp-aimed at a classsier person -not a mainstream-limited supply broaden market-price, availiability, ad campaign I would recommend HP to use advertisement to increase the products reputation and demand, to expand the brand knowledge. More ad campaigns will increase the amount of sales and demand for the HP Spectre. HP should be aimed at a classier person as its price and design will suit the needs of this market. Step 5 Why might the consumer feel satisfied with this purchase?  After the purchase of the HP Spectre 13, only the consumer can perceive the products performance to their expectations and their needs....