Strategic analysis tools SWOT and Pestl PDF

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Download Strategic analysis tools SWOT and Pestl PDF

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Topic: Strategic Analysis Tools: SWOT and PESTL

“Zoom” SWOT Strengths

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Zoom makes meeting videos easy to use. For example, anyone can join a meeting without installing an app or account. People can even connect to the meeting without the Internet, via mobile communication. It's easy to set up and install.

● Zoom allows you to create separate rooms during a call so people can split into groups. ● Zoom has created a feature that pleases users - a virtual background. It allows users to display an image or video as a meeting background, making meetings fun and easy. ● The video quality displayed in Zoom meetings is very high, to the point that presentation slides, videos, and pictures are displayed without blur. Users have the option to enable HD mode for video quality.

Weaknesses

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Zoom currently does not have end-to-end encryption. It uses a TLS connection for encryption - messages and meeting content between the user's device and the Zoom server are encrypted. But when someone is holding a meeting, Zoom will be able to access the unencrypted content of the meeting.

● Using Zoom on a tablet or smartphone does not provide the same flexibility in hardware selection as on a computer or laptop. For example, on a smartphone,

you can see up to 4 meeting participants, and on a computer / laptop, you can see all meeting participants at the same time.

Opportunities ● The COVID-19 pandemic has created an opportunity for Zoom to grow rapidly, and as long as everyone has to stay at home, Zoom could see even greater increases in users and meetings.Zoom has 300 million daily meetings, in December 2019 it only had 10 million.

Threats ● Great competition. While Zoom now dominates its space, it is under intense pressure from competitors who are trying to capitalize on Zoom's weaknesses. For example, Google is aiming to leverage over 2 billion G Suite users by making Google Meet available through Gmail.

Analysis of the company’s key products

The demand for video communication is growing rapidly in the world today. While video and web conferencing platforms are gaining popularity “the analysis showed that the

size of the global video conferencing market by 2020 is estimated to reach $ 6.4 billion. And by 2024, the market for video conferencing software is projected to grow to another $ 20 billion. ” Now, most companies use video conferencing, this became especially popular during the COVID-19 pandemic due to quarantine. According to one report, demand for Google Meet, Zoom and Microsoft Teams increased during the week from March 15 to March 21, 2020. During this time, there were 19 times more downloads than the average week of 2019. The most commonly cited benefits of video conferencing are time and money savings on travel to the office or other cities etc. Zoom is a leader in the video services market, ZOOM provides services in the communication, conference room and application market. Zoom offers a Freemium business model that includes four pricing plans: Free, Pro, Business and Enterprise, with different features in each plan. Free plan: Unlimited one-on-one meetings and access basic features like HD video / voice, desktop sharing, recording, whiteboard as part of the basic free plan. Paid plan: extended meeting duration, reporting, personalized meeting ID.

Interpretation of the analysis

Zoom is now quite successful. We can see this from our financial statistics. Zoom has quadrupled revenue since 2017 to $ 623 million at the end of fiscal 2019, 81% of which is in America. We also forecast revenues to double to $ 1.8 billion by this fiscal year. Zoom's share has grown 60% over the past three months. Zoom has high ratings. Due to the COVID-19 pandemic, the company's profits have increased significantly. The company now has over 300 million users per day - far more than Google Meet (100+ million ) and Microsoft Teams (115 million).

Zoom has high quality video and is easy to use even without an account or internet. Zoom also supports a wide variety of languages, allowing people all over the world to use it with ease. In this way, it surpasses its competitors. I will use a strategic plan to promote the company. To do this, I will need to learn as much as possible about my clients' needs and market gaps that need to be filled. This will help the company provide better and more targeted service to its customers. It will also make sales, advertising and customer management more efficient. First, I need to research the market, industry trends and conduct an analysis of competitors to find out their weaknesses. The strategic plan will include the components of the traditional plan such as executive summaries, marketing analysis and financial statements, but the strategic plan will be more specific about how the company will go towards achieving the company's goals. We also need to define the target market, narrow it down to an acceptable size, and develop a strategy to acquire those customers. “Our mission is to make video communications frictionless and secure” Now this is a priority for us, we are trying to create the most convenient and secure service for communication. Our priority is our clients. We are trying to make our app as comfortable and easy to use as possible. It is important for us to please every client by creating an effective communication tool. We want our clients to feel safe, so we are trying to improve our security system. Zoom has become very popular and has 35 times more Google search results than its competitor Webex. Keeping up with this trend and post-pandemic revenue growth will take more than just building the right product. Expanding the Zoom ecosystem, driving technological innovation and delivering best-in-class customer service can drive future

growth.Even after the pandemic, Zoom will be in great demand, as now people have realized that it is very convenient to be connected while staying at home. We believe that many large corporations will continue to use Zoom even when life is back to normal - because it's cheap and convenient.

Sources https://www.wikisme.com/zoom-swot-analyses/

https://edubridgeacademy.com/blog/how-zoom-became-the-market-leader-of-virtual-me etings/

https://medium.com/the-innovation/zoom-overview-and-swot-analysis-580a2eff34d9

https://zoom.us/about

https://www.google.ca/amp/s/www.techrepublic.com/google-amp/article/watch-out-zoom -microsoft-teams-now-has-more-than-115-million-daily-users/

https://www.google.ca/amp/s/www.theverge.com/platform/amp/2020/4/28/21240434/go ogle-meet-three-million-users-per-day-pichai-earnings

https://www.sec.gov/Archives/edgar/data/1585521/000119312519107178/d642624ds1a .htm...