Google swot analysis - SWOT PDF

Preview

Summary

SWOT...

Description

GOOGLE SWOT ANALYSIS

Strengths   

Online search engine dominance Patented proprietary products Android’s success is a growth driver in the mobile market

Opportunities 

Positive outlook for tablet and smartphone market

Weaknesses  

Much dependence on advertising Limited success of Google’s social networks

Threats  

Risk from in-app searches Intense competition

Strengths: 1) Google is the undisputed king of the online search engine department. It processes nearly 2% of world queries. In the search engine market, Google can be said to have the significant share of the market. 2) Google acquired Android which broke them into the mobile operating system. Recently, there has been a massive increase in the use of cell phones which has, therefore, provided an excellent platform for Android. Android made use of this opportunity and seized the mobile marketbeating its rivals that include BlackBerry, Microsoft, and Apple to become the supreme power in mobile OS. Weaknesses: 1) Even though Google is leading search engine in the world, they have recorded some failures when it comes to social networks Opportunities:

1) There is an expected increase in the demand for smartphones and tablets in the coming years. According to statistics, shipments of smartphones will reach 1.7 billion in the year 2018. Threats: 1) Recently, consumers have been shifting their attentions to specific apps for their searches. This is a threat to Google’s general web search platform. This will bring a reduction in their traffic and will also take prospective advertisers to those sites as their sites are now more attractive to the users. 2) Google has been on its toes in keeping up with the intense competition coming from different angles. In their line of business, there is the need for the frequent introduction of new services and product. There is competition from every aspect of their business from the search engine to the social networks, as well as other advertising networks using television, radio, and others....