Swot Analysis PDF

Title Swot Analysis
Course Brand Management
Institution Southern New Hampshire University
Pages 1
File Size 35.8 KB
File Type PDF
Total Downloads 41
Total Views 186

Summary

swot brand analysis assignment...


Description

Swot Analysis NIKE

Strengths: They have been around for over 15 years They are already partnered with many sporting brands They have had one of the highest revenues for a company in the last three years They have a huge fan base that is suitable for kids , men and women They sponsor many charities

Weakness: ● They have not changed their advertising ways ● Many promotional items are hard to attain ● Not as innovative

Opportunities: ➢ Learn from their newly partnered Jordan team ➢ Gain more of a fan base due to sporting events and advertising ➢ Being the biggest shoe brand in the world

Threats: ★ They can be copied and products can be stolen or leaked ★ Other companies can threaten their brand by stealing potential clients at cheaper prices ★ The loss of revenue because of the other brands being bigger in other countries...


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