Title | Swot Analysis |
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Course | Brand Management |
Institution | Southern New Hampshire University |
Pages | 1 |
File Size | 35.8 KB |
File Type | |
Total Downloads | 41 |
Total Views | 186 |
swot brand analysis assignment...
Swot Analysis NIKE
Strengths: They have been around for over 15 years They are already partnered with many sporting brands They have had one of the highest revenues for a company in the last three years They have a huge fan base that is suitable for kids , men and women They sponsor many charities
Weakness: ● They have not changed their advertising ways ● Many promotional items are hard to attain ● Not as innovative
Opportunities: ➢ Learn from their newly partnered Jordan team ➢ Gain more of a fan base due to sporting events and advertising ➢ Being the biggest shoe brand in the world
Threats: ★ They can be copied and products can be stolen or leaked ★ Other companies can threaten their brand by stealing potential clients at cheaper prices ★ The loss of revenue because of the other brands being bigger in other countries...