Strategic Group MAP - MGT9 PDF

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Summary

STRATEGIC GROUP MAPFast Food in Batangas City Price Quality Market Share Lowest to Highest Pizza Hut 8 8 1% KFC 2 4 1% Greenwich 3 2 3% Mister Donut 6 3 4% Mang Inasal 4 5 5% Chowking 1 1 5% McDonalds 5 6 10% Jollibee 7 7 11%Fast Food in Batangas City Food List Prices QualityPizza Hut Veggie Lovers ...

Description

STRATEGIC GROUP MAP Fast Food in Batangas City Pizza Hut KFC Greenwich Mister Donut Mang Inasal Chowking McDonalds Jollibee

Fast Food in Batangas City

Price

Quality

Lowest to Highest 8 8 2 4 3 2 6 3 4 5 1 1 5 6 7 7

1% 1.8% 3% 4.5% 5.5% 5.9% 10.5% 11.9%

Food List

Prices

Veggie Lovers Supreme Pan Pizzas Flavor Shots & Soup Lasagna Supreme Bavarian Donuts box of 8

P459 P89 P99 P160

Mang Inasal Chowking

Pm 1.5 Siomai Chowfan

P102 P85

McDonalds

1pc Chicken Mcdo with rice Jolly Super Meals

P119

Pizza Hut KFC Greenwich Mister Donut

Jollibee

Market Share

150

Quality Foods, Service V Atmospher Foods and Fac Food Quality/ Fa Foods and Beve Quality Food Qualit Food Quality/ S Value Foods and Ser Quality/Ambia All Day Break Meal/Faciliti

STRATEGIC GROUP MAP 9 8 7

QUALITY

6 5 4 3 2 1 0

0

1

2

3

4

5

6

7

8

9

PRICES Pizza Hut Mang Inasal

KFC Chowking

Greenwich McDonalds

Mister Donut Jollibee

The first table highlights the unit market shares of the selected Fast Food Chain located at Batangas City. As we can see, above are the Fast Food that has the topmost spotlight and most recognizable food products and beverages that customers preferred. This diagram highlights show the reason why is it necessary to consider both unit and revenue market share when there are reasonable price differentials in the market. As per the preliminary analysis, Pizza Hut has the most prominent and known to have pricey products above the market price average while Chowking prices its products below the market average. The strategic group map shown above also indicates that the close competitors of Chowking are Greenwich and KFC....