Strategic Brand Management Apple brand positioning perceptual map PDF

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This is a note showing the new mental map for Apple...

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This is the new mental map for Apple which is considering also how the compettive brands position is developing Due to the factors of apple reahcing out to new segments via the dievrsficaiton strategy this has palced them at the top of their business rival samsung. Apple is at the top because what makes this important is that consuemrs will be more than ready to purchase Apple products at a hgiher price because of how when apple is emntioned their mind automatically associated it with it being a high value and high price brand worth the money to be spent on. Apple consumers will deem it a luxury brand because of its expensive prices. The high positioning exhibits the eprception users haveand the value of quality they ascoiate the brand with compaired to its busines enemy Samsung....