Brand apple PDF

Title	Brand apple
Course	Intermediate Business English
Institution	FPT University
Pages	1
File Size	56.1 KB
File Type	PDF
Total Downloads	17
Total Views	159

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Summary

Apple...

Description

Its products and services include iPhone, iPad, Mac, iPod, Apple Watch, Apple TV, a portfolio of consumer and professional software applications, iPhone OS (iOS), OS X and watchOS operating systems, iCloud, Apple Pay and a range of accessory, service and support offerings. The target market of Apple includes the businesses and individuals who demand highly innovative yet user-friendly experience of computer and consumer electronic products. Apple targets those people who are willing to adopt the exquisite technological lifestyle.

Age: 20-45 Gender: all Job: Professionals, managers, exercutives, sometimes students (ex: itune, iclound) Income: high earners Interest : the exquisite technological lifestyle Other products: limited products; luxurious goods; latest fashion...