APPLE Overview DOCX

Title APPLE Overview
Author Jialin Liu
Pages 33
File Size 955.2 KB
File Type DOCX
Total Downloads 27
Total Views 180
Summary

Content 1.0 OVERVIEW---------------------------------------------3 1.1 History-----------------------------------------------3 1.2 Vision statement------------------------------------4 1.3 Mission statement----------------------------------4 1.4 Organization structure and product-------------5 1.5 S...

Description

Content 1.0 OVERVIEW---------------------------------------------3 1.1 History-----------------------------------------------3 1.2 Vision statement------------------------------------4 1.3 Mission statement----------------------------------4 1.4 Organization structure and product-------------5 1.5 Steve Jobs-------------------------------------------6 1.6 Tim Cook--------------------------------------------7 1.7 Apple's products Timeline------------------------8 2.0 EXTERNALASSESSMENT-------------------------8 2.1 Social factors----------------------------------------9 2.2 Political factors--------------------------------------9 2.3 Environmental Factors-----------------------------10 2.4 Apple EFE Matrix-----------------------------------10 2.5 VRIN/VRIO Model---------------------------------11 2.6 Michael Porter's Forces Model-------------------12 3.0 INTERNALASSESSMENT---------------------------14 3.1 IFE Matrix--------------------------------------------14 4.0 APPLE'S FINANCIALANALYSIS-----------------15 4.1 Apple's current financial position-----------------15 1...

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