Summary Market Leader Intermediate - unit 1-6 PDF

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22/09/2015 – English Unit 1: Brands

Vocabulary Brand management BRAND brand loyalty brand image brand stretching brand awareness brand name

the tendency to always buy a particular brand the ideas and beliefs have about a brand using an existing name on another type of product how familiar people are with a brand (or its logo and slogan) the title given to a product by the company that makes it

PRODUCT product launch product lifecycle product range product placement product endorsement

the introduction of a product to the market the length of time people continue to buy a product the set of products made by a company when products are used in films or TV programmes the use of a well-known person to advertise products

MARKET market leader market research market share market challenger market segment

the best-selling product or brand in a market information about what consumers want or need the percentage of sales a company has the second best-selling product or brand in a market customers of a similar age, income level or social group

Glossary

upmarket

durable reliable margin

loyal

expansion supply chain corporate

go/move upmarket/upscale: to start buying or selling more expensive goods or services take something upmarket/upscale: to change a product or a service, or people’s ideas about it, so that it is or seems to be more expensive and better of quality if something is durable, it lasts a long time, even if it is used a lot someone or something that is reliable van be trusted or depended on the difference between the price that something is sold for and the cost of producing or buying it. A margin is usually calculated as a percentage of the price that something is sold for. if customers are loyal to a particular product, they continue to buy it and do not change to other products when something increases or is increased in size, amount or number when an economy becomes more successful, and there is increased economic activity, more jobs, etc distribution chain, chain of distribution: the series of organisations that are involved in passing products from manufacturers to the public relating to a company usually a large one, or business in general

22/09/2015 – English revenue asset

money that a business or organization receives over a period of time, especially from selling goods or services something belonging to an individual or a business that has a value or a the power to earn money

Present simple & Present continous Present simple -

to give factual information, for example about company activities o Unilever makes a wide variety of consumer goods. o Does it market these goods globally. o It doesn’t sell in every sector. o Dior homme targets the male consumer.

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to talk about routine activities or habits o I always buy the supermarket’s own brand of detergent. o Do you usually pick up groceries on the way home? o He doesn’t choose clothes with designer labels.

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for actions and situations which are generally true o Many consumers prefer well-known brands. o Toledano travels every week to one of Dior’s 224 stores. o Toledano routinely communicates with his demanding boss.

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for timetables and scheduled events o We launch the new range on 15 January. Present continuous -

talk about ongoing situations and projects o We’re developing a completely new image for the brand. o Are you still working with those designers? o They aren’t saying anything to the press this time. o Fashion house Christian Dior is now selling baby bottles.

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describe temporary situations o We’re testing a new logo at the moment. o Are they offering a good discount during the launch period? o Dior is currently looking to recruit a marketing director for the UK.

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describe trends o The number of people shopping online is growing

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talk about personal arrangements and plans o I’m meeting Frau Scharping next week

22/09/2015 – English SIMPLE PRESENT usually often nowadays these days every day (week, month, year) once a moment routinely currently

PRESENT CONTINOUS at the moment this year now nowadays currently

Useful language

Asking for opinions How do you feel about that? What do you think? What’s your view?

Giving opinions I think/ I don’t think that’s a good idea. In my opinion, we need new products.

Agreeing That’s true. I agree. Exactly. I think so, too.

Disagreeing I see/ know what you mean, but I think there’s a problem. I’m not so sure. Maybe, but that’s not enough

Making suggestions I think we should reduce our prices. How about a special promotion? Why don’t we talk to the big stores? Maybe/ Perhaps we could offer incentives.

28/12/2015 – English Unit 2: Travel Vocabulary Irritations when flying -

Not enough leg room Lost or delayed luggage Long queues at check-in Poor quality food and drinks No baggage trolleys available Overbooking of seats Flight delays and cancellations Tiredness and jet lag Delays for security checks Oversized hand luggage in the cabin

British English vs American English British English underground city centre hand luggage single return motorway public toilet lift economy class timetable car park queue booking ground floor bill

American English subway downtown carry-on baggage one way round trip freeway rest room elevator coach class schedule parking lot line reservation first floor check

Important things for business traveler -

Location of hotels Totally non-smoking Technology Swimming pool Good links with underground networks Good restaurant Internet Translation services Close to the airport Close to client’s office Business centre Free transport to hotel

Extra service hotels Breakfast on a daily basis Membership to the health club Newspapers Transportation to and from the airport A shuttle service to: a) The local department store b) The offices in which the client works

28/12/2015 – English

Glossary peak travel check-in frequentflyers points upgrade lounge boarding pass ground staff buzzword bill booking cancellation carrier compensation counter expense fare hire sales saving tip unfair voice mail

at times when the largest number of people are travelling you go to desk at a hotel/airport to say you have arrived awarded by airlines to reward customers loyalty a change to a better seat or level of service a room in a hotel/airport where people can sit and relax a card you must show in order to get on a plane all the people who work at an airport, but not the pilots or cabin crew a word or phrase from one special area of knowledge that people suddenly think is important and use a lot a list showing how much you have to pay an arrangement in which a place on a plane, in a restaurant, hotel is kept for a customer who will arrive later a decision or statement that a planned activity will not happen or that an agreement will be ended a person or company whose job is to transport goods from one place to another an amount paid to someone because they have been hurt or harmed a place where you are served in a shop, bank etc an amount of money that a business or organisation has to spend on something the price paid to travel by train, plane , etc to employ a person or an organisation for a short time the total of number of products that a company sells during a particular period of time money that is kept in a bank to be used later or invested, rather than spent a small amount of additional money that you give to a waiter for their services not right not fair when someone is not available to talk you can leave a message

Talking about the future -

We use going to to talk about what we intend to do or what someone else has already decided to do o I’m going to buy a new car. o She’s going to tell us about the ideas they’ve come up with for the ad campaign. o My colleague and I are going to attend our Chairman’s wedding in Seattle. o Some airlines are going to increase fuel surcharges this week. o There’s going to be a flight of capital from the West towards India and China

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We use ‘ll to make a spontaneous promise or offer to do something o The deal’s off. I’ll call the travel agent to cancel the flights. o I haven’t got time to do this myself. Don’t worry. I’ll give a hand.

28/12/2015 – English

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We use the present continuous to talk about fixed plans or arrangements o I’m meeting Mrs da Silva next week. o She’s arriving on Wednesday. o I’m travelling from Australië to Europe in September.

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We use present simple to talk about a timetable or scheduled events o We launch the new range on 15 January. o The flight leaves at 15:50 tomorrow. o Come and see me before you go. o We won’t start until everyone gets here. o The flight leaves Ho Chi Minh City at 11:30 Tuesday. It arrives in Danang at 12:40 o As soon as I have the results, I’ll give you a ring. o I’m going to go round the world when I retire.

Useful language

Answering the phone Hello, Laurens Latomme speaking Good morning, Tiger Ltd.

Identifying yourself This is / My name is Laurens Latomme Laurens Latomme speaking.

Making arrangements Couldwe meet on Monday at 11:00?

Closing Good. So, I’ll see you on the 8th

We’ve got an appointment for ten o’clock, but I’m afraid something’s come up

How/ what about June 12th

Thank you. Goodbye.

I’m sorry, I can’t make it on Tuesday. I’ve got something on that morning I’m afraid I can’t come on Friday. I’m very busy that day. Could we fix another time?

Is 9:30 Right. / Ok, convenient/ok? then. That’s great. I’ll see you… Making Contact

Stating your Responding purpose

I’d like to speak to Martin Krause, please Could I have the sales department, please

I’m calling about…

That’s fine/ OK for me No problem.

The reason I’m calling is…

Sorry. I can’t make it then.

Changingarrangements

28/12/2015 – English Unit 3: Change Vocabulary downgrade downsize

decentralize deregulate

update upgrade

reassess redevelop relaunch relocate reorganise restructure retrain

Glossary dramatic decade breaking down trailblazer rival enviously turnaround the bottom line luxury brand chief executive fourth quarter management style fuel-efficient models

team approach

abolish acquisition ASEAN

automotive bottom line branch manager earnings

sudden and suprising a period of 10 years failing the first company to develop new methods of doing something someone that you compete with jealously a complete change form a bad situation to a good one the financial result of a company’s business a brand which is very expensive and sometimes produced without machines the director of a company (CEO) the calendar year can be divided into 4 quarters (Q1, Q2, Q3 and Q4) the methods used by a person in managing an organization or group of people: that proportion of energy released by a fuel combustion process which is converted into useful work, kilometers per liter. a style of project management in which everyone on the project team is held equally responsible for the quality and success of the project. to officially end a law, a system for doing something, an organisation etc, especially one that has existed a long time when one company buys another one, or part of another one association of South-East Asian Nations: a political and economic group of countries formed in 1967 which now has 10 members including Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam relating to cars or the cars industry the figure showing a company’s total profit or loss someone in charge of a particular branch of a bank, shop in a chain of shops the money that persons receives for the work they do in a particular period of time

28/12/2015 – English expansion fall human resources import loss merge model ownership packaging producer profile recommend redundant sustain security

turnaround

turnover

values

Past simple and present perfect Past simple

when something increase or is increased in size, amount of number to go down to a lower price, level the department in an organization that deals with employing , training and helping employees to bring something into a country from abroad, usually in order to sell it when a business spends more money than it receives in a particular period of time, or loses money in some other way if two companies, organisations merge, or if they merged, they join together particular type or design or a vehicle or machine the state of owning something the process of wrapping or packing goods so they are ready to be sent somewhere a company or country that makes goods or grows food a short description of someone or something giving the most important details about them to say that something or someone would be a good thing or person to choose you lose your job because your employer no longer has job for you to manage to make something continue to exist over al ong period of time actions to keep someone or something safe from being damaged or stolen property or other assets that you promise to give someone if you cannot pay back the money that you owe them a financial investment such as bond or share, or the related certificate showing who owns it the time between receiving an order for goods, dealing with it and sending the goods to the customer a complete change from a bad situation to a good one the amount of business done in a particular period, measured by the amount of money obtained from customers for goods or services that have been sold the rate at which workers leave an organization and are replaced by others the principles and practices that a business or organization thinks are important and which it tries to follow

28/12/2015 – English -

We use the past simple to refer to events what took place in the past. o A pharmacist called John Pemberton invented Coca-Cola. o Did you go to Berlin last week? Yes, and I met Herr Gnuchtel. o Rolls Royce went bust in 1973 o A few years ago, the City Plaza hotel was a leader in its segment of the market

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We use the past simple in annual reports to describe the company’s performance over the last year. o Last year was a good year. Sales rose by more than 11%, and we made substantial gains in market share

We frequently use a time adverb to situate the event in finished past time: In 1973, A few years ago, during 2008 and 2009, 5 years ago Present Perfect - We use the present perfect to say that a finished past action is relevant now. o They have developed a new brand of toothpaste. o The chairman has recently resigned. -

We use the present perfect when we are thinking of a period of time continuing up to the present. o Since 2005, Mercedes has gone from the worst performing of the large luxury car makers to the trailblazers. o For over 50 years, Stirling cars has developed classic sports cars. o Calvin Klein has been one of the leading fashion designers since the mid-1970’s.

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We often use the present perfect to talk about our life experience. o She has had a number of interesting jobs. o He’s worked for a variety of farms.

Useful language Starting Ok, let’s get down to business. Right, can we start, please?

Dealing with interruptions could you let him finish, please?

Setting objectives The purpose of this meeting is.. The aims of this meeting are… Asking for Reactions How do you feel about…?

Keeping to the point I’m not sure that’s relevant.

What do you think?

Can we come back to that?

could you just hang on a moment, please?

Perhaps we could get back to the point. Speeding Up I think we should move on now.

Slowing down Hold on, we need to look at this in more detail. I think we should discuss this a bit more Summarising Ok, let’s go over what we’ve agreed Right, to sum up them…

22/09/2015 – English Unit 4: Organisation Vocabulary Status in an organisation -

A reserved parking space An office with a view A uniform A personal business card A company car Your name on your office door The latest company mobile phone

Organisation subsidairy factory/plant call centre service centre headquarters distribution centre warehouse outlet Departments R&D customer service human resources sales and marketing production

An assistant Taking holidays when you like The size of your desk More than one seat in your office Flying business class A company credit card Fixed working hours

a company which is at least half-owned by another company a large building or group of buildings where goods are made an office where people answer questions and makes sales over the phone a place where faulty products are mended the main office or building of a company a building from which goods or supplies are sent to factories, shops or customers a building for storing goods in large quantities a place through which products are sold

carry out research

administration legal

deal with complaints train staff run advertising campaigns operate assembly lines prepare budgets/ accounts keep records draw up contracts

logistics

transport goods and

public relations

issue press releases

install and maintain systems equipment

install and maintain systems equipment

finance

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in R&D, people research and develop new products answer calls from customers recruit staff sell products or services make products find the money to invest in new activities do paperwork deal with contracts, regulations and any disputes involving the company manage incoming supplies, warehouse stocks and the way products are moved around deal with journalists’ enquiries and the public information technology: run computer systems

22/09/2015 – English Organisation accomplishments initiatives autonomy empowerment faculty

success in doing something important new plans to achieve an aim independence/freedom to make your own decisions giving people the power to do something teaching staff

Language review 1) 2) 3) 4)

‘s possessive: the company’s logo, Google’s objective One noun used as an adjective: labour costs, Internet ompany Phrases with of: director of operations, culture of autonomy Compound nouns forming one word: workforce, teamwork Today’s meeting A letter of credit A business card A database A five-star hotel A three-million-dollar budget A 20-minute presentation A 200,000-dollar contract A 150-year-old industrial empire Business objectives Management style Sales team Customer care Company headquarters Product line Consumer goods Research project Information technology Computer program

Business plan Management consultant Sales revenue Customer loyalty Company logo Product range Consumer awareness Research findings Information desk Computer virus

Glossary boardroom boost branch budget

bureaucratic conflict culture

the place in a company where it’s board of directors meets to increase something such as production, sales or prices an individual bank, shop, office, that is part of a large organisation a detailed plan made by an organisation or a government of how much it will receive as income over a particular period of time, and how much it will spend, what it will spend the money on involving or ha...