Syllabus - 321H Fall 2020-19 PDF

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COURSE SYLLABUS

MKTG 321H – HONORS MARKETING Fall 2020 Syllabus Dr. Janet Parish Class meets in Wehner 115 or on Zoom from 9:20-10:10 on MWF Virtual Office Hours: Wednesday 10:45-11:45am In-person Office Hours: by appointment at Wehner 220E

Prerequisite: Only students who have been accepted for upper-level entry into a major field in Mays Business School are eligible to take MKTG 321. This section is restricted to honors and honors-eligible students.

Catalog Description for MKTG 321 Marketing: Credits 3. 3 Lecture Hours. Exploration of the activities and managerial decisions involved in the provision of products to customers; includes strategic marketing fundamentals, buyer behavior, market segmentation, managerial issues related to the marketing mix (product, pricing, distribution, and promotion) decision variables, and social and ethical issues.

Course Learning Objectives: Students will: Define and apply marketing terms and concepts. Describe a market segment and compute its size. Recommend a marketing strategy for a chosen market segment. Compose marketing-relevant writings. Page 1 of 20

COURSE SYLLABUS Course Material: Choose ONE of the options below: Option 1: Hard copy + eBook/MindTap Access Marketing (2020 Edition) + MindTap Bundle (w/eBook access – 1 term, Printed Access Card) Pride & Ferrell, Cengage ISBN: 9780357256206 at the bookstore This will get you a hard copy of the textbook + access to the MindTap study materials. MindTap has useful study aids and practice assignments. There will be no graded assignments requiring the use of MindTap. Option 2: If you have other courses that are using Cengage materials… Cengage Unlimited (eBook + MindTap access – 1 term, Instant Access) Cengage ISBN: 9780357700006 at the bookstore. This option gives you access to ALL of your Cengage eTextbooks and MindTaps in one place. You can also rent a hard copy of the Pride & Ferrell Marketing textbook with this option for an additional $7.99/semester. Chose this option if you have more than one course using Cengage materials Course Key: MTPNHZDNCFQT Note: The textbook is required; MindTap access is recommended. It is NOT recommended that you use/purchase older version of the textbook as the course is designed around the 2020 edition. Register at: http://tamu-mays.sona-systems.com for research credits. See separate syllabus addendum for details. Learning Management System: Canvas Attire: All students should wear business casual attire when interacting with guests or clients, regardless of meeting location. Class Meeting Times and Locations: During Fall 2020, MKTG 321H meets MWF from 9:20-10:10 either in Wehner 115 or via Zoom.

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COURSE SYLLABUS The business model canvas is a great tool to help you understand a business model in a straightforward, structured way. Using the canvas will lead to insights about the customers served, value propositions offered through what channels, and how the company makes money. The graphic below, shows the components of a business model canvas and applies them to oneself as an enterprise and the familiar example of a lemonade stand. In addition, it demonstrates the flow and interconnectedness of the Core Business Knowledge coursework.

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COURSE SYLLABUS

Aggie Code of Honor For many years Aggies have followed a Code of Honor, which is stated in this very simple verse: An Aggie does not lie, cheat or steal or tolerate those who do. The Aggie Code of Honor is an effort to unify the aims of all Texas A&M men and women toward a high code of ethics and personal dignity. For most, living under this code will be no problem, as it asks nothing of a person that is beyond reason. It only calls for honesty and integrity, characteristics that Aggies have always exemplified. The Aggie Code of Honor functions as a symbol to all Aggies, promoting understanding and loyalty to truth and confidence in each other.

“An Aggie does not lie, cheat or steal, or tolerate those who do.” “Texas A&M University students are responsible for authenticating all work submitted to an instructor. If asked, students must be able to produce proof that the item submitted is indeed the work of that student. Students must keep appropriate records at all times. The inability to authenticate one’s work, should the instructor request it, may be sufficient grounds to initiate an academic misconduct case” (Section 20.1.2.3, Student Rule 20). Upon accepting admission to Texas A&M University, a student immediately assumes a commitment to uphold the Honor Code, to accept responsibility for learning, and to follow the philosophy and rules of the Honor System. Students will be required to state their commitment on examinations, research papers, and other academic work. Ignorance of the rules does not exclude any member of the Texas A&M University community from the requirements or the processes of the Honor system. On all course work, assignments, and examinations for this class, the following Honor pledge shall be preprinted and signed by the student: “On my honor, as an Aggie, I have neither given nor received unauthorized aid on this academic work.” You can learn more about the Aggie Honor System Office Rules and Procedures, academic integrity, and your rights and responsibilities at aggiehonor.tamu.edu.

Americans with Disabilities Act (ADA) Policy Texas A&M University is committed to providing equitable access to learning opportunities for all students. If you experience barriers to your education due to a disability or think you may have a disability, please contact Disability Resources in the Student Services Building or at (979) 845-1637 or visit disability.tamu.edu. Disabilities may include, but are not limited to attentional, learning, mental health, sensory, physical, or chronic health conditions. All students are encouraged to discuss their disability related needs with Disability Resources and their instructors as soon as possible. Page 4 of 20

COURSE SYLLABUS Title IX and Statement on Limits to Confidentiality Texas A&M University is committed to fostering a learning environment that is safe and productive for all. University policies and federal and state laws prohibit gender-based discrimination and sexual harassment, including sexual assault, sexual exploitation, domestic violence, dating violence, and stalking. With the exception of some medical and mental health providers, all university employees (including full and part-time faculty, staff, paid graduate assistants, student workers, etc.) are Mandatory Reporters and must report to the Title IX Office if the employee experiences, observes, or becomes aware of an incident that meets the following conditions (see University Rule 08.01.01.M1):  

The incident is reasonably believed to be discrimination or harassment. The incident is alleged to have been committed by or against a person who, at the time of the incident, was (1) a student enrolled at the University or (2) an employee of the University.

Mandatory Reporters must file a report regardless of how the information comes to their attention – including but not limited to face-to-face conversations, a written class assignment or paper, class discussion, email, text, or social media post. Although Mandatory Reporters must file a report, in most instances, you will be able to control how the report is handled, including whether or not to pursue a formal investigation. The University’s goal is to make sure you are aware of the range of options available to you and to ensure access to the resources you need. Students wishing to discuss concerns in a confidential setting are encouraged to make an appointment with Counseling and Psychological Services (CAPS). Students can learn more about filing a report, accessing supportive resources, and navigating the Title IX investigation and resolution process on the University’s Title IX webpage. NOTE: Faculty associated with the main campus in College Station should use this Title IX and Statement on Limits of Liability. Faculty not on the main campus should use the appropriate language and location at their site. Statement on Mental Health and Wellness Texas A&M University recognizes that mental health and wellness are critical factors that influence a student’s academic success and overall wellbeing. Students are encouraged to engage in proper self-care by utilizing the resources and services available from Counseling & Psychological Services (CAPS). Students who need someone to talk to can call the TAMU Helpline (979-845-2700) from 4:00 p.m. to 8:00 a.m. weekdays and 24 hours on weekends. 24-hour emergency help is also available through the National Suicide Prevention Hotline (800-273-8255) or at suicidepreventionlifeline.org. Page 5 of 20

COURSE SYLLABUS COVID-19 Temporary Amendment to Minimum Syllabus Requirements The Faculty Senate temporarily added the following statements to the minimum syllabus requirements in Fall 2020 as part of the university’s COVID-19 response. Campus Safety Measures To promote public safety and protect students, faculty, and staff during the coronavirus pandemic, Texas A&M University has adopted policies and practices for the Fall 2020 academic term to limit virus transmission. Students must observe the following practices while participating in face-to-face courses and course-related activities (office hours, help sessions, transitioning to and between classes, study spaces, academic services, etc.): 

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Self-monitoring—Students should follow CDC recommendations for self-monitoring. Students who have a fever or exhibit symptoms of COVID-19 should participate in class remotely and should not participate in face-to-face instruction. Face Coverings—Face coverings (cloth face covering, surgical mask, etc.) must be properly worn in all non-private spaces including classrooms, teaching laboratories, common spaces such as lobbies and hallways, public study spaces, libraries, academic resource and support offices, and outdoor spaces where 6 feet of physical distancing is difficult to reliably maintain. Description of face coverings and additional guidance are provided in the Face Covering policy and Frequently Asked Questions (FAQ) available on the Provost website. Physical Distancing—Physical distancing must be maintained between students, instructors, and others in course and course-related activities. Classroom Ingress/Egress—Students must follow marked pathways for entering and exiting classrooms and other teaching spaces. Leave classrooms promptly after course activities have concluded. Do not congregate in hallways and maintain 6-foot physical distancing when waiting to enter classrooms and other instructional spaces. To attend a face-to-face class, students must wear a face covering (or a face shield if they have an exemption letter). If a student refuses to wear a face covering, the instructor should ask the student to leave and join the class remotely. If the student does not leave the class, the faculty member should report that student to the Student Conduct office for sanctions. Additionally, the faculty member may choose to teach that day’s class remotely for all students.

Personal Illness and Quarantine Students required to quarantine must participate in courses and course-related activities remotely and must not attend face-to-face course activities. Students should notify their instructors of the quarantine requirement. Students under quarantine are expected to participate in courses and complete graded work unless they have symptoms that are too severe to participate in course activities. Page 6 of 20

COURSE SYLLABUS Students experiencing personal injury or Illness that is too severe for the student to attend class qualify for an excused absence (See Student Rule 7, Section 7.2.2.) To receive an excused absence, students must comply with the documentation and notification guidelines outlined in Student Rule 7. While Student Rule 7, Section 7.3.2.1, indicates a medical confirmation note from the student’s medical provider is preferred, for Fall 2020 only, students may use the Explanatory Statement for Absence from Class form in lieu of a medical confirmation. Students must submit the Explanatory Statement for Absence from Class within two business days after the last date of absence. Statement on Inclusion Texas A&M University is committed to enriching the learning and working environment for all visitors, students, faculty, and staff by promoting a culture that embraces inclusion, diversity, equity, and accountability. Diverse perspectives, talents, and identities are vital to accomplishing our mission and living our core values. The following resources are available to support you in promoting an inclusive culture:    

Stop Hate Website – Report hate/bias incidents TAMU Office for Diversity Resources Department of Multicultural Services – Educational/developmental programs to foster inclusion Counseling and Psychological Services – Support for mental health and emotional well-being

Mays Food & Beverage Policy We have beautiful and state-of-the-art classrooms in the Wehner Building and Cox Hall. We want to maintain the high quality of these classrooms for the students in future years. Thus, it is necessary for you to adhere to the established policy of no beverages, food, tobacco products, or animals (unless approved) within the classrooms. Bottled water is permitted. Your assistance is greatly appreciated.

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COURSE SYLLABUS Grading: Individual Assignments Exam 1 (60 questions) Exam 2 (60 questions) Research Credits Class Engagement *Writing Assignment Total

Points Group Assignments 15 15 4.5 5.5 20 60

Points

Notes

*Analysis Presentation *Final Presentation *Written Marketing Plan

10 10 20

No grades will be rounded, curved or dropped. Final grades will be computed as follows: A=90 pts; B=80-89.5; C=7079.5

Total

40

*Sixty percent of the grade in this course is based on oral and written communication assignments. Regardless of the grades on other assignments, in order to pass this class, students must have passing grades on this set of assignments. Grades become permanent one week after they are posted.

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COURSE SYLLABUS Individual Assignments Individual assignments must be completed INDIVIDUALLY – no exceptions. Any suspected cases of academic dishonesty will be reported to the Aggie Honor Council. If you have any questions about what constitutes academic dishonesty, ask, don’t assume. Exams (30 total points): Students will complete 2 in-class exams. Exams will consist of 60 multiple choice questions each worth .25 points, therefore each exam will be worth 15 points. Students will have 60 minutes to complete each exam. Exam administration details will be discussed immediately prior to each one. Make-up exams will only be given for students who have a university excused absence and provide prior notice. See reference to student rule 7 above. An alternate format exam may be administered. Make-ups for this course will be administered by the Department of Marketing staff weekly in room 205. Students will provide documentation of a University excused reason for the absence to their professor. The professor will then notify the staff. Make-ups are given at 3:30-5:00p on Thursdays and 8:30-10:00a on Fridays. Students are required to take a make-up at the first available make-up period after a missed exam. Appointments are not necessary as your professor will have notified the staff. Late arrivals will not be allowed to take the exam.

Research Credits (4.5 points): Each student will be required to earn research credits for Marketing 321 Honors. There are detailed instructions posted on Canvas for earning and monitoring your credits.

Class Engagement (5.5 points): Students must be present, prepared, and punctual for each class meeting in order to perform satisfactorily. Attendance is mandatory, will be monitored, and may affect your final grade. In addition, students are expected to be fully engaged in a class sessions and team meetings. Students are NOT allowed to enter the classroom late or use laptops/cell phones when guest speakers are scheduled or when peers are presenting. The class engagement score will be determined based on such as attendance/tardy records, peer evaluations, and the class engagement continuum included in this syllabus.

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COURSE SYLLABUS Writing Assignment (20 points): There is one individual writing assignment in this course. This assignment is a Business Memo and separate instructions are posted on our course Canvas site. Please note that this is an INDIVIDUAL assignment. The assignment is related to the group project, but it must be completed individually. The group should choose a way to assign team roles as discussing your roles is part of the assignment. It is worth 100 points and must be between 800 and 900 words. Failing to meet the min AND max for word count will result in a zero on the assignment. It must be submitted via Canvas by 9:00am on the due date listed in the course schedule. You will be allowed multiple upload attempts in case technology issues occur, however, you must submit before the due date. No exceptions. I highly recommend NOT waiting until the due date to submit the document.

Group Assignments

Students must attend class by the third class day or they will not be put in a group and will not be given an alternate assignment.

Marketing Plan Client Project (40 points): Student teams of 5-6 will be randomly assigned for the semester to work on a client project. The purpose of the project is for students to analyze and make marketing (business) recommendations for a local organization. Students benefit by learning through application in the real world as well as by serving the local community. The goals of the project include providing actionable recommendations to the client and educating the client on marketing concepts and practices. The Clients for Fall are:

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COURSE SYLLABUS Part 1 (10 points): Analysis You will analyze your client’s current situation (internal and external), their customer segments (who and how many), and their value proposition (what value do they provide to the group(s) they seek to serve). You will use data provided by the organization, gathered from library/internet resources, and any data that you collect directly. The results of your analysis will be presented to your client and me (not your classmates) in a 15 minute presentation. Look for opportunities to use course concepts and to demonstrate your understanding of them. Additionally, you must incorporate relevant concepts from other courses (including but not limited to Excel charts, tables, graphs, etc.). You will need to (subtly) explain the tools/terms to your client as well as the data used (e.g., website, surveys, information provided by client). This presentation will provide an opportunity for groups to get feedback on their understanding of their client as well as their presentation skills. It also allows teams to establish credibility with their client, to ensure the client that you thoroughly understand their organization and that your recommendations will be plausible. You want your client to leave the analysis presentation thinking “They really get who we are. I can’t wait to hear their recommendations.” One member of your team will need to upload your presentation file to Canvas and email it to your client by 9a on the morning of your presentation. Note: The week prior to the analysis presentations, teams from different clients will be paired for practice presentations and feedback sessions. The level of engagement and quality of the feedback will be factored into the course engagement grade. Each team will receive oral and written feedback on their practice presentation.

Part 2 (10 points): Recommenda...