Target Market of Nutella Target Market of Nutella PDF

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Target Market The target market of Nutella can be divided into different segmentations such as age, gender, income, lifestyle, or preferences. Nutella targets both men and women in several different age groups. The brand is most popular in those aged under 24, 35-44 and 45-55 (UKEssays 2018). Nutella also particularly targets children and their parents. This is evident through Nutella’s campaign ‘wake up to Nutella’ where it features families waking up to having Nutella with bread for breakfast (UKEssays 2018).

Besides, the price of Nutella is relatively higher than other spreads and as such, people from middle to higher income groups are likely to be the target market of the brand. Apart from that, it is a known fact that there is a special day dedicated to celebrating Nutella, that is World Nutella Day. This shows that Nutella’s target market also involves people who are chocolate lovers (UKEssays 2018)....