TQM UNILEVER DOCX

Title	TQM UNILEVER
Author	S. Mohamed Hakimi
Pages	8
File Size	617 KB
File Type	DOCX
Total Downloads	107
Total Views	324

Summary

Description

QUALITY MANAGEMENT TECHNIQUES (DMG5163) 1 1.0 Introduction Unilever is a British–Dutch multinational consumer goods company co- headquartered in Rotterdam, Netherlands, and London, United Kingdom. Created in 1930 as a cross-border corporation by the United Kingdom and Holland, Unilever is now a dual-listed company with two separate companies, Unilever NV and Unilever PLC in London (Unilever, 2008). Unilever is a famous international company that deals with the sale of daily consumer products and one of the major fast moving consumer goods manufacturers in the world, which products are focusing on the areas of food (production and sale of soups, bouillons, sauces, snacks, mayonnaise, salad dressings, margarines and spreads), family usages (production and sale of home care products including powders, liquids and capsules, soap bars and other cleaning products), refreshment (production and sale of ice cream, tea-based beverages, weight-management products and nutritionally enhanced staples sold in developing markets) and personal care products (production and sale of skin care and hair care products, deodorants and oral care products) (Unilever, 2009). The target customer of Unilever is in middle class who are focusing on their living standards with good quality fast moving consumer goods (Unilever, 2009). To Unilever, it demands for fast development surplus its competitors instead of only development comparing with itself. 2.0 Literature Review 2.1 Total Quality Management (TQM) TQM is a totally new set of management principles that were created by observing the new changes of environment of business organizations under the condition of contemporary world market (Allan, 2008). Or, it is a product of the management methodological innovations accelerated by the revolution of marketing information exchange style and the new features of modern business organizations (Wadsworth, Stephens & Godfrey, 2006). So, the term TQM can be defined as the strategy or action to maintain the level of excellence of a product or a service. While there are many different quality...