Trabajo de ingles ap09 ev04 de la universidad PDF

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Ap09-ev04- formato brief - campaña publicitaria en inglés.Jhonatan Alexander castrillon SalazarInstructorDAVID LONDREY FLOREZ LARROTATECNOLOGÍA EN GESTIÓN DE MERCADOSFicha: 21046471- Descargue el material “Guidelines for creating an advertising campaign”, ubicado en la sección “Let’s listen”. Escrib...

Description

Ap09-ev04- formato brief - campaña publicitaria en inglés.

Jhonatan Alexander castrillon Salazar

Instructor

DAVID LONDREY FLOREZ LARROTA

TECNOLOGÍA EN GESTIÓN DE MERCADOS

Ficha: 2104647

1- Descargue el material “Guidelines for creating an advertising campaign”, ubicado en la sección “Let’s listen”. Escriba una publicidad radial de una compañía X.

You can find the best parts and accessories in electromotos, the best option for your motorcycle.

2- En la sección “Let’s write”, descargue las instrucciones para elaborar una campaña publicitaria (Radial, de televisión o promocional) y el diligenciamiento de un brief. Agregue el brief diligenciado en este documento y envíe la publicidad en el formato de su preferencia al instructor.

COMPANY HISTORY  How did I start the company?

 What were your first products?  What led us to address this market?

PAST TENSE  Well this company started 10 years ago being a small family business where some accessories for motorcycles were sold  the first products were motorcycle accessories, such as motorcycle decals and helmets  passion for motorcycles that led us to know everything about motorcycles

THE PRODUCT OR SERVICE

 We handle a wide variety of spare parts and accessories, carrying the spare parts of all motorcycle brands  Benefits  legislation

PAST TENSE  we are in the market for motorcycle spare parts and accessories we are already positioned in the market in the Medellin area, we have a wide variety of motorcycle spare parts taking into account that we have home service and online product sales  We handle super favorable prices for all people and different brands  our product are exclusive and are only available on our website

SWOT matrix (Strengths, Weaknesses, Opportunities and Threats)  weaknesses  opportunities  strengths  threats

Budget

 it’s the money assigned to the project

Consumer / Target Audience  End consumer: is a person who consumes the product but doesn’t decide on the purchase.

PAST TENSE  Well now we have a bit of weakness in the advertising of social networks, we are doing our best to grow in these areas  that we have a very wide market to reach more people, not only in Medellin but also nationwide  we have a great reception in the metropolitan area of Medellin with a wide catalog of spare parts and accessories  the competition that takes us advantages in the metropolitan area of Medellin with lower prices PAST TENSE

     

Income = $1.767.347.683 costs of sale = $1.687.636.493 Gross profit = $79.711.190 operational expenses = $418.730.517 income tax = $1.565.033 total = $3.954.990.916

PAST TENSE  Well, on this side we have the measure of the people who consume these products since motorcycles in Colombia are growing in the market.

 Real consumer or objective: is a person who makes the purchase decision.  Potential consumer: is a person who has a provisional contact with the product or who could probably be the consumer in the future.  Demographic profile: this profile takes into account the age group and sex.

 Geographic profile: it contains information about geographical areas, such as countries, states, counties, districts Communities or neighborhoods.  Psychographic Profile: this profile combines the two previous aspects, analyzing consumer lifestyle and geographic dates.

Competition / Positioning  Describe the type of competition your product or service has.

 Well, the people who buy our product can say that they are 70% of the people who live near the warehouse area.  of potential consumers are 25% of the people that we are welcoming in our market to join the products and new catalogs that we have at their disposal  Most of our clients are men between 25 to 45 years old, this is among 60% of our main clients, followed by 20% are women between 20 and 40 years old.  80% of the population that are our potential clients is located in the Belen sector and already 20% around the metropolitan area of Medellin  Well, we can say that people are clients, they are people in stratum 1, 2, 3 and 4 with an average age between 20 to 50 years old, people who normally work in the home business or have small motorcycle parts workshops

PAST TENSE POSITIONING COMPETITION 

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Direct

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Hint

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main

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In direct competition we have the large spare parts distributors that have a little greater capital to have their sales nationally and internationally. On the competition track we have motorcycle workshops that handle motorcycle accessories and spare parts, but with the difference that in these places their price is a little higher. As main competition we have our large catalog with offers and services where you can find our different types of products and services that we offer

to our customers, we also manage our advertising on social networks where we are being a trend thanks to the fact that our products stand out in the market Project objectives

 describe the goal to be achieved in your project

PAST TENSE  Increase participation in the metropolitan area of the city of Medellin and its 10 neighboring municipalities by 3% in 2021, in order to achieve a position in the auto parts market with a total participation of 10% of the territory.  Increase sales volume by 6% for the year 2021 and thus achieve net sales of $ 9,879,678,000 per year vs. the previous year where net sales of $ 9,286,897,000 were obtained  Attract more customers through social networks and the media in order to increase our database by 15% and end 2021 with 71,018 active customers, with an average purchase of $ 139,115 each.

Market Research

 explain the market research you have made in your project: which are the latest changes of consumers and the target public

PAST TENSE  Our research is based on habitual consumers, which we understand are more than 80% of the people who live in Belen and its surroundings, our research has been subject to the indicators of measurements that we have made based on the graphs where we can See what are our shortcomings in the motorcycle parts market, we also have two very important purposes, which is to generate a reliable product that has the support of all the people who acquire each of our products, thanks to this we have our social networks Which we want to carry out an influence and learn more about each

Place

 where and how they make their products known and what type of sale they execute for the customer's ease

Schedule  initial date until deadline the most critical date need to be arranged and written here

of the people who need our product, as well as expand our market not only in the Medellin area but also nationally to get to co-ordinate with the large manufacturers of spare parts that they are nationwide. PAST TENSE  The channels we have to make our products known and distribute them are our social networks, we are posting stories of each of our products reaching all homes so easily 24 hours a day, likewise we use the radio to place our spots now that are reaching certain types of clients that we already have segmented, in addition to the distribution of the product we provide many facilities with our fast addresses which have a slogan as a strategy which is to take your product in half an hour since if you go through every minute It lowers you 1000 pesos, this is liked by customers who prefer to make their addresses by phone or by whatsapp which is active throughout the day, in this way we have a very good and accurate communication with all customers and potential buyers PAST TENSE  week 1 to 2 week of the month approach of the idea  in the 3 week and 4 week in the investigation of the problem  Formulation between week 5 and 7 of the general objective of the study.  between week 8 and 10 the formulation of the specific objective of the study  between week 11 and 13 formulation of the study hypothesis ( critical week )  week 14 definition of research variables

5. En la sección “Vocabulary” aparee la palabra en inglés con el concepto correcto. Tome capturas de pantalla de cada grupo de palabras correctamente ubicadas y agréguelas al documento...