Tutorial 5 Farrukh Lakhani PDF

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Case Study 1: QuickFlix Read textbook, pp. 146-147 and answer the followings. QUESTIONS: 1. Will the video store die out, or will there still be a place for it in the world of Quickflix? In today’s era, people who are crazy for movies and follow the Hollywood or Bollywood regularly, they don’t go and prefer to buy DVD’s from store. These days Business like Netflix or Cinemas are really successful, As in Netflix you get a subscription in cheapest rate and can enjoy HD qualities movies at home or can go a hang out with friends at cinemas. Business like Quickflix were successful in the 90’s when DVD’s were bit expensive but were useful medium to enjoy movies with family gathering. Today all the latest movies are not available on the same day of movies being launched, people need to wait for week or time to get DVD’s on rent and if it’s overdue they pay more rent. So Video store time has come to its decline as customers have adopted new and latest technologies. 2. Will the video streaming part of Netflix eventually put the DVD part out of business? Netflix has already got so much popularity in shorter time period which has given people a preference over cinema. As today technology and collaboration have been so advance that has removed some of the historic things from scratch such as movie DVD. Yes it’s true that Netflix has a comparative advantage and also a first mover advantage from 90’s because it has given a new life to online movies that are available to anyone in just one go. 3. Discuss the similarities and differences between Quickflix video streaming and YouTube. The similarity between Quickflix and YouTube are that both are doing e-business and both of these businesses have broad market in video streaming only Also they generate there revenue mostly from advertisement. The differences include that Quickflix provides all the movies and latest upcoming movies whereas on YouTube users post videos which is uploaded on the internet via you tube and people watch it and give feedback. Quickflix Just Uploads the HD Quality movies and users can give feedback and watch movies only for which they pay Monthly subscription. On YouTube anyone can create a free account and upload or download videos free of cost. Quickflix uses the extranet really well as they give permission to authorized users only that is who have made account and paid for it whereas YouTube users can have all the access.

Case Study 2 : Information systems are critical for take-off in the airline industry Read textbook, pp. 186-187 and answer the followings. 1. What are the advantages for an airline of using a revenue management system? There are many advantages of Revenue management system, Airlines can know what the current demand for customers, Historical Data is and Special travel can also be known. Revenue Management system can be used by airlines to calculate how many seats in each fare class are offered on a particular leg of a flight at a given time. This system can help in making decision at all operational, Managerial and strategic level and can help airline know the pattern for customers travel which can improve their business. 2. Are revenue management systems a competitive advantage or simply a new necessity for doing business in the airline industry today? Revenue Management system is a tool for business to gain Competitive advantage for a certain time period until their competitors adopts that technology and by the time it become a necessity for doing business, like a case with airline industry, they need to know the pattern and trend of customers travel and should set fares accordingly and making travel arrangements as per need. By knowing what customers wants a business can have advantage of getting preferred over other airlines. To Survive in a business industry like airline which has too much high investment, it will be considered madness if they don’t know that at what price to charge, where are customers demanding to go and what services can attract them.

3. What other industries could benefit from the use of a revenue management system? Revenue Management system can be useful for every industry, for example cell phone or smart phone industry, If we talk about Apple, they know very well what are the needs of upcoming generation and what things are important for them in today’s environment and who can use their product that is how user friendly should it be for person of any age. To read a customer’s mind a business needs to focus on the needs of their customers and work on that. Revenue management system gives an idea to apple about customer’s trends and they even use it very well when it comes to launching their product and taking a competitive advantage over their competitors. 4. How could an airline use customer information to gain competitive advantage? If an airlines have the information of customers and know their details then they can certainly get advantage over their rival company because by having an information of customers they could see how often customers travel and can know their pattern and can follow up them on phone calls or email and telling them about new promotions or fares reduction. This can give advantage that customers will be in continuous interaction with them. For example if an airline industry know the trend of a CEO of a company taking flight of intercity every month, they can approach him/her and make him/her a regular client.

5. What types of metrics would airline executives want to see in a digital dashboard? A digital dashboard is an electronic interference which is used to acquire and consolidate data across an organization and the metrics that the executive can use is Critical Success factors (CSF) from which they can measure the performance of companies in looking at their objectives and goals achieved along with the strategies they had set for their employees which includes, high quality Product/Service, Getting competitive advantage, reducing cost of their fares over competitors, increasing customers satisfaction and hiring the best professional related to these field. 6. How would an airline’s revenue management system be used for decision support? This system can help management decide important decisions after looking at the factors, for example what flight route are in demands and making sure that their airlines travel on that route and sharing their plans with all the management. Other important decision could include new promotion plans and fares rate which can influence companies decision and increase customers satisfaction and giving a first mover move and somewhat competitive advantage making their revenue boost over their rival company and getting top position in their industry.

Student Farrukh Lakhani

Attended? Yes

Tutorial Participation ( / 3)

QuickFlix Case Study ( /3)

Case Study ) /4)

3

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Airline Total 10.00

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Rescaled to 1%

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